Air conditioners: features of opening a climate business

Repair and construction business Engineering and installation work

Opening your own business selling air conditioners will require from 10 thousand to 100 thousand dollars. This business is considered highly profitable. In the summer season in Moscow, you can earn from $ 150 to $ 500 on the sale and installation of one air conditioner, less in Sochi - from $ 50 to $ 250, but there is higher demand.

There are two ways to enter this business: open a new specialized structure or create it on the basis of an existing enterprise, offering the sale and installation of air conditioners as an additional service. This is the way construction companies operate, handing over turnkey objects or installing plastic windows, enterprises engaged in refrigeration equipment, companies that lay communication lines and computer networks in corporate clients' offices. In addition, climatic equipment and companies specializing in the retail trade of household appliances are often included in their assortment.

Climate Business: Initial Investment

The size of the initial investment in this business will depend on many factors: the climatic conditions in your region, the purchasing power of the population, and the market situation. In general, in Moscow, $ 50-100 thousand is needed to start. For regions, the figures are significantly lower: $ 10-20 thousand.

First-time firms also carry out their first purchase based on their capabilities. Some can spend only $ 3000-3500, which is enough, only for two split systems and one window air conditioner plus a tool for installation and installation with consumables. Others immediately buy equipment for $ 10-50 thousand: seven to eight split systems of various price groups and capacities, three to four “windows”, air purifiers, climate control, filters, more serious “installation”. Often, newcomers purchase the first purchase on their first customer, which ensures that the money spent will not be frozen for an indefinite time.

Climate Business: Suppliers

Finding a supplier of equipment is one of the main tasks at the initial stage of business organization. Experienced experts do not advise changing partners in order to gain twenty or forty dollars. Firstly, with a large volume of purchases in one wholesale company, you will probably be able to get significant discounts. Secondly, suppliers work with regular customers more responsibly. It is they who primarily receive the goods at the height of the season, when there is a shortage of the most running equipment.

But in any case, it is more profitable for the companies involved in the installation of air conditioners to work with the supplier who has distribution contracts with not one, but with several well-known manufacturers.

Climate Business: Sales Tactics

You can sell climate equipment in various ways. The most common option is a specialty store with its own small showroom. It is suitable for those companies that rely on a massive influx of retail customers., The advantages of this method - the store creates a feeling of solidity and trust among customers and makes it possible to trade at higher prices. Cons - expensive rents and high costs of maintaining a staff of qualified sellers.

The second way is to remove the booth at the permanent construction exhibition-fair. Pluses - advertising costs are sharply reduced: only interested parties will be among visitors. Cons - rents are very high, and there are unacceptably many competitors around. In addition, there are likely to be difficulties with the warehouse: at fairs there is little space for storing goods.

The third option is to rent an office, arrange a warehouse somewhere separately and invest all the remaining money in advertising. In this case, financial success will depend on competent advertising.

politics and business networking. This method of sales is suitable mainly for companies that focus on large orders.

Climate Business: Installation

The face of the HVAC company is represented not only by sales managers, but, above all, by professional installers who are responsible for the final result. The search for qualified installers is the main problem that any entrepreneur faces when creating a climate company.

Proper installation is 80% of the success of the air conditioner. If the installer improperly rolls up or bends the tube incorrectly, if chips get into the refrigeration circuit, the compressor (and this is the “heart” of the entire system) fails. Experienced experts argue that it is better to invest additional funds in staff training than to trust the installation of air conditioners to hired teams.

Today, the cost of installing one split system is $ 180 and higher, if the outdoor unit is installed on the wall of the building at a high height, requires the climber's skills from the installer, then the cost of work increases by another $ 100.

Typically, serious enterprises include the minimum guarantee fees in the cost of installation.

Climate Business: Additional Service

The statement that the climate business is seasonal in nature is more likely to be a one-day company engaged in the "summer installation" of air conditioners. Serious companies work all year round, they offer customers (both individuals and organizations) the full range of climate services - air conditioning, ventilation, heating.

In addition, when installing an air conditioner, serious companies enter into a service agreement. Such an additional service raises the status of the company and sets it apart from its competitors, although it does not bring a lot of money by itself. The cost of maintenance usually ranges from $ 30 for a one-time maintenance of one split system for six months to $ 20-50 per month.

Climate Business: Market Offers

In terms of cost, quality and reliability, all air conditioners can be divided into three groups.

The first, elite, includes air conditioners of the most high-tech Japanese companies. They have not only excellent consumer characteristics, but also developed self-diagnosis and protection systems. The cost of such a business-class air conditioner in the consumer market is quite high - on average from $ 850 to $ 1250 for a 2.0 kW split.

The second group includes mid-range air conditioners of Japanese and European manufacturers, which have a fairly high reliability and good price / quality ratio. Compared with elite air conditioners, they have a slightly shorter warranty period, a slightly higher noise level and other minor differences. Air conditioners of this group are noticeably cheaper - on average from $ 700 to $ 850 per split with a power of 2.0 kW.

The third group includes air conditioners from Korean, Chinese and Russian manufacturers. These split systems are the cheapest - on average from $ 400 to $ 650 (with a power of 2.0 kW).

Among the most popular and best-selling "national brands" of the Russian market are air conditioners LG, Samsung, Rolsen, Shivaki, Hyndai, belonging to the third group, and Panasonic, Sharp, Sanyo, Toshiba, DeLonghi, Daikin, included in the first and second groups.

HOW MUCH CAN I EARN ON INSTALLATION?

ScoreDollars, cf. per monthInterest on revenue, cf. per month

Revenue

85000

100.0

Costs

69200

81.4

Including:

- for rent (120 sq.m)

2000

2, 3

- for staff salaries (10 people)

5000

5.9

- for the purchase of equipment

60, 000

70.6

- overhead

2200

2.6

Income (excluding taxes)

15800

18.6

Such a financial result can be expected by a Moscow company that installs an average of four split systems per day.

HOW MUCH CAN I EARN ON WHOLESALE?

Score

Dollars, cf. per month

Interest on revenue, cf. per month

Revenue

400, 000

100.0

Costs

358500

89.6

Including:

- for warehouse rental (500 sq. M)

3500

0.85

- for staff salaries (7 people)

5000

1.25

- for the purchase of equipment

340000

85.0

- other expenses

10, 000

2, 5

Income (excluding taxes)

41500

10, 4

A company that expects about 500 units of domestic and industrial air conditioners every month through a dealer network can count on such a financial result. The calculation is based on a survey of entrepreneurs.

Based on materials from Svoy Biznes magazine published on the site www.mirbiz.ru

* The article is more than 8 years old. May contain outdated data


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