Traditional albums with printed photographs are gradually giving way to more modern and original ways to preserve memories. One of them is photo books.
In fact, these are photographs printed on coated paper or collages of them with a binding and, as a rule, a hard cover.
Budget options usually do not exceed 70 pages in volume and are made according to a single template, depending on the subject of photo selection. However, there are more expensive gift books that differ in large format and thickness, original design and cover.
Photobooks are still a relatively new phenomenon in the printing and photo industries. There are many options for design, printing, manufacturing and, accordingly, a wide variation in prices and quality of the finished product. Therefore, even among specialists involved in this business, there is often no consensus on what exactly is meant by the definition of “photo book”. There is no doubt only that the services for the design and production of such books are relevant and in demand.
To organize your own publishing photo business, large investments are not required. If you have a good level of graphic programs and are familiar with the requirements of printing houses for layouts, then at first you can do without anyone else's help.
In addition, the development of individual design and book design is an additional service that is paid by the customer additionally (150-350 rubles per turn, depending on the complexity of the task).
Processing photos, printing on the cover, making photo books with text design - for all these services that are not included in the main offer, it is also worth compiling a separate price list.
Cheap manufacturing options (printing on a laser printer, using low-quality paper, simple lamination) are best not even considered. All this can be done independently, at home. True, and the quality will be appropriate.
There are two ways of producing such publications - printing and photo printing. The first method - more budget and widespread - is used to produce both single editions and entire circulations. The book, published by photo printing technology, has thicker pages and a solid look.
Its pages are soldered together and create a single plane at the head (as in children's books with cardboard pages), while in the printing version the pages of the spine need to be bent for viewing.
Photo printing is twice as expensive as regular printing and is used to produce single books on especially solemn occasions (weddings, etc.).
However, the book is not enough to print, it still needs to be collected. This requires a press, a creasing machine and a guillotine cutter.
There is no need to buy expensive equipment. Single orders are more profitable to print directly at the publisher or through an advertising agency.
Pre-conduct monitoring, compare prices and quality and select the most suitable company with which you will cooperate.
Despite the aesthetic value, convenience and relatively low cost of photo books, they are still a new phenomenon in the photo industry, and many of your potential customers are not even aware of their existence. Therefore, the cost of advertising can not do.
Offer your services to private photographers and photo studios, modeling agencies, wedding organizers, corporate events, kindergartens and schools.
Direct buyers can be sought through ads in newspapers and regional online forums. Arrange with children's stores, shopping centers and amusement parks about the layout and distribution of their leaflets or business cards.
Own site is not just an additional sales tool or advertising tool. Of course, here you can and should lay out examples of your work, cover options, formats, pricing, customer reviews. But the main thing is the opportunity for your customers to download the appropriate version of the template for the design of the future book and independently prepare the layout. The more templates on various topics you offer your customers, the better.
The cost of producing a medium format and volume photo book by the printing method is from 1000 rubles / pc. A variety of formats, types and textures of covers, assortment of related products (personal bookmarks, dust covers) allow you to choose any option, depending on the budget of the customer.
A high margin (from 60-100%), the absence of large investments (except for advertising costs), the relevance and relevance of the idea will make it possible to recoup all the initial costs for one season (in winter during the New Year weeks or in the summer during weddings).
Sysoeva Lilia
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