How to make money on the production and sale of video courses

Internet business

The world is constantly changing, humanity is accumulating more and more diverse knowledge. To be successful in any business, you need to constantly learn something. One of the most convenient and affordable ways of learning in recent times are video courses. The advantage of video training in low cost and the ability to obtain the necessary knowledge without leaving home.

The business of selling video courses has gained popularity because, given the quality material and skillful promotion on the Internet, it generates income for many years after the creation of the material.

To make money selling your video course, first of all, you need to create a video course. To do this, you need to have knowledge and experience that interests other people, be able to process and edit video, work with sound, image, etc.

The topics of video courses can be very different: site building, Internet business, training in working with various computer programs (Corel Draw, Photoshop, etc.), investments, website promotion and promotion, payment systems, design, music creation, audio advertising, psychology and self-development, communication, sports, sex, health, foreign languages, cooking, arts and crafts, visual arts and much more. What they don’t learn through video! How to kiss, how to make your page on Vkontakte attractive for girls, how to get rid of smoking forever, how to learn how to cook the most delicious pies ... The names of the courses do not get tired of being surprised. And all of them cost money, all of them are sold, although some are successful, while others are not.

In order not to make a mistake with the topic and create a truly popular video course, study the statistics of queries in search engines. For example, according to Yandex, the most popular queries that begin with the words “how to learn” are “how to learn how to draw, ” “how to learn how to dance, ” “how to learn to play the guitar, ” “how to learn to sing.” ", " How to learn to pull up. " We’ll change the keywords, enter the phrase “instructional video” and find out that Runet users are interested in videos that teach sex (this is the most frequent request), dancing, welding, massage, manicure and foreign languages. There are a lot of video courses devoted to these topics on the market, so if you still intend to say your word in this area and compete for a place under the sun of the video course business, think about how to convince the buyer that your product will be most useful.

The easiest and most effective way is to put the authority on the teacher. Any sane buyer, giving his money, wants to be sure that he is taught by a truly competent specialist. Ideally, if this specialist has a certain fame in his field of knowledge: a successful entrepreneur teaches business wisdom, a famous artist teaches drawing, a musician plays guitar. In any case, if your potential buyer enters the name of the teacher in the search engine, he should certainly come across information that the teacher is successful in what he is going to learn for money.

So, the video course has been shot. A little money and a lot of time and effort have already been spent on it, because you need to create a competitive product in which everything is simple, logical, clear, accessible and useful, so that your customers do not begin to demand money back and write angry reviews about your course. You probably think that the most difficult is behind, but do not rush to draw such conclusions. Sell ​​first.

Firstly, we will determine the price. Typically, the price of a video course is approximately 2300-2500 if the goods are sent to disk by mail, and about 2000 if the video course is distributed electronically. We recommend offering customers both options.

As you know, the engine of trade is advertising. Each video course needs a good advertising text and a short advertising video that will convince customers that your product is the best. Do not get along with general phrases, put everything on the shelves, explain to people in detail why they should list their thousands to you. Start with exactly why you can teach this, so tell us about the features of your methodology. Dwell on the fact that learning through video tutorials is no worse than with personal contact, because many of those who will read your ad have not yet decided exactly how to get the necessary knowledge.

A good video course doesn’t interfere with a beautiful picture on a box and a disk. Of course, money doesn’t pay for this, but in business there are no trifles. Make sure your product is a pleasure to hold in your hands. It will cost you about thirty rubles.

Now about the promotion of goods. You can sell goods, of course, not only through the Internet, but also through advertisements in newspapers, but practice shows that modern people use modern methods of training, so let's consider the possibility of promoting courses on the network.

The first way is contextual advertising. You place keywords and a picture on search engine sites or on social networks. This is usually paid for: for each click on your ad you pay a certain amount to the site, from a few cents to the ruble, it all depends on what you are selling.

The second way is an affiliate program. There are sites to help sell videos. With you the goods and interest, with them promotion and assistance in receiving payments. That is, when working with such sites, you place your course in their online store, which is already integrated with all possible types of payment, receive an email newsletter service, thanks to which you will not need to respond to each email, orders will be processed automatically, and much more. Payment for such services will be approximately 25-40 percent of the sale. Keep in mind that you only pay interest on the profit that your partner helped you get.

The third way - seo-promotion of your site. As you might imagine, you first need to create a website, and even a good one, so you cannot do without a programmer, designer, and copywriter. This is a long-term, but reliable project, because a site that is interesting to people will bring you a steady profit.

The phrases seo-promotion and seo-optimization are very popular now, but not everyone understands what it is and why it is needed. In a few words, this is the case.

For your product to be easily found, the site must be popular, visited. Therefore, it must be filled with useful information, photographs, good texts that people will read with interest, and ideally also give links to your site to other people. Information, of course, must be relevant to the subject of your product.

The texts should contain the so-called keys, that is, combinations of words that are most often found in search queries. For example, you are selling a weight loss video course. A person who believes that he is overweight will enter: “how to lose weight”, “how to lose weight”, “how to get rid of extra pounds”, etc. And on your site there are texts that contain these keywords. Seo optimization is the definition of the right keywords, and seo promotion is the competent placement of texts with keys to make your site popular. That is, a person who wants to lose weight will receive links to your site in the search engine for his request, follow the link and read the text that will bring him to information about your product.

Seo-promotion, you can do it yourself, or you can turn to specialists. This type of promotion is considered very effective, although it requires certain investments.

The next question that interests sellers of the video course is the method of payment. There are several payment systems on Runet: WebMoney, RBK Money, Z-Payment, ROBOKASSA, SpryPay, INTERKASSA, LiqPay. The easiest way to arrange payment via the Internet is to turn to sites offering affiliate programs. Any of these sites will establish automation of payments and will be able to simplify the conduct of your business.

Well, and about why all this is being conceived - about profit. This business does not require special expenses. The main thing is to take a good course. Usually three people are involved in a project: a content creator, a salesperson, and a techie, who is also a teacher. You do not need to rent an office; from the equipment you only need a computer, a printer and ink paper. If you offer the goods that people need, then the business will begin to generate income very quickly. The net profit from the regularly sold video course will be approximately 80-100 thousand rubles, which you will then share with other course creators. Those who want to earn only on video courses usually promote several training programs.

People involved in this business say that sometimes they have difficulty recording and sending discs, but “hot” times are sometimes replaced by silence, so you need to deal with the promotion of video courses wisely.

Natalya Merkulova

(c) www.clogicsecure.com


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