According to statistics, 92% of the world's population use pens. About 125 ballpoint pens are bought every second in the world. Already these facts speak about the profitability of the sale of this necessary product. Pens are in great demand, so such a business pays off almost always.
In Russia, the volume of the market for pens in pieces is 435.6-580.8 million pieces per year (assuming that the entire population uses pens). A ballpoint pen is included in the stationery segment - "writing instruments." According to Sanford, they occupy 49% in volume and 60% in monetary terms in this segment.
Pens by price are divided into four groups: the lowest price segment (5-10 rubles / pcs), the middle price segment (30-100 rubles), the highest price segment (above 100 rubles), promotion souvenirs. All pens can be divided into gift and pens for everyday use. We are interested in ordinary ballpoint pens, which are in greatest demand due to the combination of low price and satisfactory quality.
The production of ballpoint pens has a specific character that will determine the costs of business and payback periods.
Ballpoint pen manufacturing specifics: raw materials and equipment
In the production of ballpoint pens, a full cycle can be carried out: to produce writing units (tip with a ball), to cast rods and cases. In this case, it will be necessary to purchase a lot of equipment and raw materials: molds for casting cases (200 thousand / rub. - 500 thousand / rub), equipment for the production of ball rods for pens (from 300 to 500 thousand / rub), equipment for assembly pens (connection of the body, rod and cap), polypropylene (30-75 rubles / kg), centrifuge (about 200 thousand / rubles), ink, copper tips with balls and other consumables. Performing a full cycle is quite a costly affair, especially with regard to the mold, which must be changed at every desire to change the design of the handle.
Production in Russia is a difficult and rather unprofitable business. The price of a pen is made up of: 1) material, 2) taxes and deductions, 3) salary, 4) overhead costs (salary to maintenance personnel, payment of electricity, water, etc.). Quite an expensive product will come out. Therefore, the most reasonable solution at the initial stage of organizing the production and sale of pens is an incomplete cycle: you can buy pens for pens, make original cases and assemble pens, or buy both pins and cases. Then you will not need to buy a machine for rods and a centrifuge that removes air in the writing unit.
To assemble pens, you need a special device, not a person. The machine collects 30 pens per minute, to perform this amount of work will need 20 people, and, therefore, more costs. The cost of one rod ranges from 0, 19 rubles / pc to 1 rub / pc (and beyond), depending on the color and company of the manufacturer. Thus, 300 (500) thousand for a machine producing rods, and 200 for a centrifuge can be spent on the rods themselves, which will be more cost-effective and reduce the payback period.
It is better to produce pens of blue and black color, with an interchangeable shaft: they are in great demand. To apply logos, drawings, you can use the technology of pad printing, which is an effective way of applying the image. True, this will require certain costs. The price of a manual printing press ranges from 15 thousand rubles to several hundred, it will also be necessary to purchase a compressor, an exposure chamber, paint, thinner, acetone for washing off the ink.
It is better to rent the premises of a production workshop in the industrial part of the city or outside the city, which will allow both saving and avoiding complaints from people living nearby. The area of the premises should be from 200 square meters. m. Rental price from 30, 000 per month, depending on the area and area.
The number of employees is a maximum of 10 people. These include a mold engineer (1-2 people, salary 30 - 40 thousand / p), operators on a machine for collecting pens (2 people, salary from 20-30 thousand / p), and also a visiting accountant (its availability depends on the form of ownership of the company), auxiliary workers (from 10 thousand / p) and marketing and advertising manager (from 15 thousand / p). At the initial stage, operators can perform the duties of auxiliary workers.
At the opening of the production of incomplete ballpoint pens (without rods), the initial investment is at least 500 thousand / p.
There are brands that have worked well in the Russian market: Japanese ZEBRA, PILOT, PENTAL, UNI and PENAC, European SCHNEIDER, PAPER, BIC, STABILO, STEADLER and Universal. But often consumers when choosing a ballpoint pen are not interested in the brand. Rather, they are interested in price and quality. This facilitates the sale of goods. Ballpoint pens are also behind the lack of innovation, but here you can win with the unusual design of the pen, its convenience (which is why it is better to purchase a mold).
The season of active sales of ballpoint pens is the end of August, September, i.e. time before schoolchildren and students study. In the summer there will be a decline in demand.
When establishing sales channels, it is important to remember that the ballpoint pen itself can become an advertising space that needs to be actively sold. For example, there are many large companies that are active customers of personalized pens with a logo (Sberbank, ROSGOSSTRAKH, various universities). Having established a relationship with them, you can get another source of income.
The official way of obtaining all the necessary licenses will take about two months and will cost you a fee. Registration of IP will cost about 7 thousand / p (including printing). Also, permits of the sanitary and epidemiological station and fire protection will be required. When manufacturing pens with various gadgets, it is important to remember that not all of them are allowed by law. For example, for the manufacture of a spy pen you face a period of 4 to 10 years.
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