Dancing is now more than popular. Building on this business is promising. Investments in opening a dance studio, on average, range from $ 15 to $ 70 thousand - depending on the rental rate, size and condition of the premises. Return on investment - a year and a half.
The average cost of one lesson in specialized dance schools varies from 300 to 400 rubles.
In studios focused on a wide consumer, this indicator is 150 - 200 p. According to the owners of the dance school, the main consumers of this service: middle and senior managers, as well as people of creative professions: fashion designers, hairdressers, web designers, etc. Prefer dancing, compared to fitness, for example, they give primarily because of such factors like the culture of dance, communication with its fans, which is a kind of elegant and not generally accessible leisure.
Investments in opening a dance studio on average range from $ 15 to $ 70 thousand, depending on the rental rate, size and condition of the premises. Return on investment - a year and a half.
Studios at the houses of culture and clubs at educational centers are a thing of the past, now Petersburgers spoiled by fitness centers are focused on dancing training in a well-equipped room, next to which there is a dressing room and showers. A dance teacher is a highly paid profession, because it is precisely his level and professional qualification that attracts clients to school.
The so-called “exclusive” schools with one priority dance direction, which does not exclude the presence of other popular types of dances, which are of secondary importance in this school, are beginning to use more and more popularity. Their mandatory components: a well-equipped room, a stable composition of high-class teachers, regular events. In contrast to the “mass schools”, aimed at the general public and a large number of common dance styles that were relevant 3-4 years ago, “exclusive studios” give the student some kind of guarantee - to teach dancing after a certain time. Accordingly, prices in such schools are above average.
Such a dance studio brings the owner at least $ 5 thousand per month.
“In studios where there is an accent dance direction, the consumer is narrowly segmented, ” says Andrey Panferov, general director of the “First Step” dance school, “most often it is a representative of the city’s business community.”
The last couple of years, private dance studios have been actively fighting for regular customers. According to the co-owner of the Tangomaniya dance school, Yulia Zueva, this is due to the relatively new concept of an “exclusive” school for the local market, focused exclusively on a regular customer. In order to optimize the costs of opening an “exclusive” dance studio, it is best to rent a room that does not need to be repaired: for example, from the owner or in a business center. Then you will only have to invest in flooring, mirrors, locker room equipment and lounges. You can save on advertising by choosing priority channels for transmitting information.
“A client of a dance school is an active person who went in for searches and found a suitable school, and not the one who accidentally saw or heard an advertisement and“ pecked ”at it, ” said Yulia Zueva.
The only thing you should not save on is staff, because it is the teacher who attracts and holds the student in this place. ”
Step 1. Room
For a small studio, it is enough to rent 150 m2:
from 80m2.- dance class;
15 m2 - locker room;
15 m2 - shower;
20 m2. - hall;
20 m2. - restroom.
In order for the company to be profitable, the rental rate should not exceed $ 2.5-3 thousand per month.
Step 2. Equipment
The most important thing in a dance floor is flooring and ventilation. On average, a special floor covering: typeset parquet, board or laminate costs from 1, 5 thousand to 3, 5 thousand rubles per m2.
Ventilation costs from $ 5 thousand, so it is better to look for a room where it is built-in. Special lighting is not required - the basic requirement: the light in the dance class should not be very bright. Mirrors, equipment in the locker room and relaxation room, reception desk - from $ 3 thousand
Step 3: staff
Based on a small studio measuring 150 2m. with one dance hall:
two administrators - from $ 600 per month;
cleaning lady - from $ 200 per month;
5-6 teachers: hourly payment: from 300-400 rubles per hour.
In general - from $ 2.5 thousand per month
Step 4. Students
A cost-effective group usually consists of 10-15 people. They come mainly in the evenings.
Morning and afternoon hours can be filled with individual lessons, which bring 5-20% of the total turnover. To get good profit, it is necessary that at least 3-4 groups be engaged in school daily.
Step 5: parties and advertising
To motivate students, it is necessary to organize parties once a week where clients can dance the way they were taught.
Rent a restaurant or club for the evening - from $ 150 per hour. Entrance to the party is paid (from 150 rubles), so the event pays off, but rarely brings income.
The average cost of advertising per month is from $ 1 thousand: print advertising in specialized media similar in target audience to the school audience and dance advertising, etc.
Total: costs
At the opening of a dance school (without equipment for its ventilation and the organization of parties) is necessary - from $ 13.8 thousand
Monthly turnover - from $ 9 thousand
Monthly expenses - from $ 4 thousand
Profit - from $ 5 thousand
Source: Newspaper "Business Petersburg"
Material taken from the site: //bishelp.ru
* The article is more than 8 years old. May contain outdated data