How to open a dance studio

Educational business Educational services for children. Educational business. Adult Education Services

Dance is not just talking without words. It is also art, sports, excellent stress therapy and a powerful “pumping” of the body with positive emotions. And for those who are ready to teach others to "move to the beat", dancing can be a good business.

Dance Studio Business Plan

Amount of required investment

$ 50-100 thousand

Payback period

1 year

To set the heat on the dance floor in Moscow is not a problem. You can find any style: from classic ballroom dances, “teenage” break-dance or R'n'B to incendiary latina and even belly dance. There are clubs of rock and roll, hustle, Spanish flamenco and Argentine tango. There is arabic dance and striptease schools. As they say, there would be a desire.

Dance ticket

“With proper organization, a dance club can be a decent business, ” says Vyacheslav Khlopkov, president of the Russian hustle federation. “From an organizational point of view, it is no more complicated than, say, a travel agency. You need to rent a suitable room, invite a good teacher and find people who are willing to pay for dance training. That's all. At the same time, the prospects for the "dancers" are promising - there are many people who are engaged and want to do it, and in the future, I think, there will be even more, so the field for work is uncultivated.

The average price of a monthly subscription in Moscow is 1, 500 rubles. A simple calculation shows that one group of 15 people can bring "average" 22, 500 rubles. I look at the schedule of several promoted studios and see that 20-30 groups of different directions work simultaneously in them. We multiply and it turns out that the revenue of such a club per month is about 450-670 thousand rubles, or about $ 16-24 thousand. In addition, there are other profitable articles - many clubs conduct seminars, offer individual lessons, which are much more expensive than group ones.

The dance club has three expendable articles: renting a room, paying teachers and an advertising budget. Most dance clubs rent a room, some on an ongoing basis, some for an hourly fee. A decent hall can be found in various recreation centers, creativity centers, dance clubs with their own halls, sports centers. The price of such a rental is on average about 500 rubles. at one o'clock.

Your way out, maestro

The basis of the dance business is a teacher. Here you can’t do without bright charismatics. Tired of work people are eager to glean positive emotions, so a person should be able to not only learn how to dance, but also do it beautifully. Experience shows that for the sake of “incendiary” teachers, people are ready not only to travel to the other end of the city, but also to tolerate an increase in tuition fees. Finding such a guru is not easy, but possible. Earnings of teachers depends both on its stardom and on the size of the group. On average, in large clubs, it is either a percentage of the group's fees (from 20% to 50%), or a specific amount - from $ 20 to $ 35 per lesson.

A big plus for the teacher is if he can conduct different areas of dance. This will allow in which case to close unprofitable areas and teach more popular styles.

According to Vyacheslav Khlopkov, club dances, hip-hop, R'n'B, and belly dance are at the top of popularity ratings today. Moreover, the competition in this segment, according to him, is not very significant, unlike, say, ballroom dancing. But there is a demand. According to Yandex statistics, there are about 14 thousand queries per month for the word “dance school”, 26 thousand times are searched for “belly dance”, and 150 thousand times are simply asked for the word “dances”.

An entrepreneur should take into account that the motivation of people coming to the ballroom is different. Someone needs an outlet from office life, for some, dancing is the most acceptable relaxation and physical education, and someone is eager for a romantic adventure.

“It seems to me that most people who come to our hustle are looking for new acquaintances, ” Khlopkov remarks ironically. “This should be taken into account when developing a business plan and, possibly, when conducting an advertising campaign. At the same time, our audience is very different. Young female students and students, office workers, managers, lawyers and others, other. There is even one chairman of the bank’s board; he has been with us for more than two years.

Having visited a hustle club one evening, the author personally watched there a dance community of about 40 people. The average age of the students was difficult to calculate - among the dancers there were both 20-year-olds and 50-year-olds. They were united by the pleasure with which they were dancing and their excellent mood. It is no coincidence that one of the visitors to the online dance forum wrote that it’s better to go to a dance club once to pay a therapist.

Count

Says the head of the dance club Model-357, Alexander Azimov:

- If an entrepreneur decided to build a serious dance business, he needs to focus on $ 50-100 thousand of initial investments. This will allow not only renting a room, but also making repairs, purchasing equipment, organizing a decent service, and conducting a serious advertising campaign. At the start with a smaller amount, there is a great risk of being lost among many tiny dance clubs, often without even a legal form.

An approximate alignment will turn out like this. Of the starting $ 100 thousand, 70-80% will be spent on renting a suitable room with several rooms, as well as bringing it into proper shape - the rooms need good flooring, mirrors, etc. It is better to choose a room closer to the center. If you choose a sleeping area, then before you open something, you need to carefully study the social composition of the population, conduct marketing research.

At least $ 20-30 thousand should be invested in an advertising campaign. For the new studio, you need the press, outdoor advertising, radio, and a good website. In this case, it is important not to lose the time the beginning of the “seasons” - September and February. People traditionally start a new life in these months, having a rest after the summer and January holidays. And, of course, it is necessary to constantly maintain advertising activity after the first campaign. For a large club, the average advertising budget is $ 3-5 thousand per month.

For us, the most effective advertising means are the website, as well as the "girl" press. Experience has shown that magazines for a female audience of 17-22 years old, like Seventeen, etc., “shoot” the best. But advertising in magazines for a teenage audience, girls 13-16 years old, turned out to be ineffective. In addition, we are traditionally advertised in magazines such as "Your leisure", but, as it seems to me, the advertising return of this category of press is constantly decreasing.

It is vitally important not to go wrong with pricing. In our club there are groups of 1300 rubles. per month, where a large number of students (about 20), and 2300 rubles each, where the group does not exceed 10 people. But dear groups, in my opinion, are already unjustified. Dance clubs, created "for respectable and moody" and offering monthly subscriptions of $ 160-200, had big problems with the occupancy of the groups. In addition, it is worth considering the introduction of club cards. In our club, up to 20-30% of visitors buy club cards that allow them to attend an unlimited number of classes in any direction. The price of such cards is from 3500 rubles. for a monthly card and from 20, 000 rubles. for the annual.

Another important point is the range of services offered. Narrow-profile clubs are unpromising commercially, so immediately offer a wide selection of dance styles. By the way, ”adds Alexander Azimov, “ we have seven of them in the club, and we also have taichi yoga and gymnastics groups. In the future - the opening of a solarium and a fitness area. Business requires an assortment.

If we talk about prospects - it is worth looking for new directions. Typically, the vast majority of those involved in dance clubs are girls aged 20-22, and generally, as a rule, clubs are 90% female. It is worth considering attracting a male audience. Perhaps this will open up new dance and business horizons.

Based on an article by Peter Suponev in the newspaper “Business. Daily business newspaper

Material taken from the site: www.respublikaidei.ru

* The article is more than 8 years old. May contain outdated data


Popular Posts