Driving school can be opened for
800 thousand rubles
Demand for cars is growing steadily, and with it the number of people wishing to learn how to drive. Every year, new driving schools appear in the city, but not a single one experiences a deficit in cadets, despite increased competition.
Most driving schools are alike. However, specialized institutions are already opening up, for example, a female driving school, which additionally includes psychology classes, VIP schools, where clients will be taught how to drive expensive foreign cars, etc. Another promising segment is advanced training courses for drivers. Demand for these services is also growing, as people began to buy expensive sports cars, in addition, citizens have free money for training.
Selection of premises for a driving school
A driving school is required to obtain a license for educational activities from the Ministry of Education of the Sverdlovsk Region. The licensing rules clearly spell out the requirements for the classroom, its technical equipment, and the qualifications of the teaching staff. Driving school directors call this stage the most difficult and long. According to various estimates, it takes from four to twelve months.
The premises of a driving school must be agreed upon in the fire inspectorate (10 thousand rubles) and in the SES (6 thousand rubles). Its area depends on the estimated number of cadets in the group (in accordance with the norms, there can be from 15 to 30 people). Each should have 2.5 square meters. m. The majority of car courses are located in educational institutions - schools, colleges, institutes.
And this option is optimal: the rental price is lower, you do not need to buy educational furniture. The office at the school will cost 10-20 thousand rubles. per month. Its usual size is 50 square meters. m
According to SES standards, 20 people can study in such a room, but in fact the number of cadets often reaches 30. “The traffic police have recently stopped this practice - during the exam they look at the license appendix, which states how many cadets can be taught in a driving school ".
Finding free classes is difficult - many schools already have driving schools. Choosing the right room in an office building is easier, but renting 50 sq. M. m will eat 25-50 thousand rubles. per month.
You must immediately choose a place in accordance with the development strategy. If the school is not going to open branches, then it is optimal to place it in the city center, if it plans to develop it, then it is better to scatter them in different areas.
When choosing a room, it is worth considering that the license, which indicates the address, is issued for five years, and the lease, as a rule, is concluded for a year. It should be pre-registered in the document that the owner does not mind annually renewing the lease for five years. ”
Options for driving school rooms
A driving school, if it is not in a school or university, will require desks (1.2 thousand rubles apiece), chairs (600 rubles each) and a blackboard (6 thousand rubles). To equip a class for 30 people costs about 60 thousand rubles.
The necessary driving school equipment is listed in the “Category B Drivers Training Program”, which can be obtained from the Ministry of Education of the Sverdlovsk Region.
For example, each school should have an engine with attachments, a rear axle assembly with brakes, a gearbox and other components of the machine. Many of them are in the context. By the way, you can buy an old car (preferably a VAZ of the ninth family) for 15-20 thousand rubles. and remove spare parts from it - a gearbox, engine, suspension, steering wheel, instrument panel, etc. As a result, a set of equipment will cost 40 thousand rubles.
You will also need several sets of visual aids: for the set will have to pay 6 thousand rubles.
Staff recruitment in a driving school
A driving school, which recruits a group of 30 people every two months (three months), requires one theory teacher and three driving instructors (ten to twelve cadets each). The teacher must have a secondary or higher technical education. It’s easier to find an employee among teachers of the Automobile College, many of them agree to earn extra money. Also, employees are often found by acquaintance: On average, a teacher receives 10-11 thousand rubles. for each group (206 academic hours).
Finding a good driving instructor is much harder. Even a recommendation from a previous place of work does not give a 100% guarantee. It’s better not to take ready-made specialists, but to teach them yourself. It’s good if the instructor is over 30 years old. He must clearly explain, have a stable psyche and the ability to find an approach to each cadet.
The future instructor is required to undergo two-week training at the Training Center or in the STK No. 3 and receive a master’s certificate (3 thousand rubles). An employee who gives lessons in his own car is paid 4 thousand rubles. for each cadet (32 academic hours), if the car belongs to the school - 1.7 thousand rubles. plus about 900 rubles. for gasoline (based on 50 liters per student).
In the state of driving schools, it is better to take a mechanic in charge of releasing cars to the line. These duties can be assigned to one of the drivers - he needs to take courses on the training of mechanics worth 5 thousand rubles. Salary (for a school with three cars) - 3 thousand rubles. The director must have a document on the completion of labor protection courses (3 thousand rubles).
Finally, a driving school needs an administrator. Usually he is at the workplace for 4-6 hours, and the rest of the time he answers calls by cell phone, the number of which is published in advertisements. The average salary is 7-10 thousand rubles.
Selection of cars in a driving school
Driving schools buy cars differently. Someone believes that it is more profitable to hire instructors with a personal car, because if the car is not your own, it will not be protected. In addition, on someone else’s car on time do not undergo maintenance, save on spare parts, the car will soon become unusable. You will need to pay for parking, make sure that cars are used only for their intended purpose.
Others, on the contrary, believe that when cars do not belong to a driving school, the risk of unexpectedly dismissing an instructor who has received a better offer increases: there is nothing to keep him, to quickly replace it is difficult. In addition, the instructor always takes too much care of his personal machine: he tries to reduce the number of training hours, spends more time on theoretical explanations. Listeners notice such an attitude right away and remain dissatisfied.
Three cars are enough to teach a group of 30 people. One of them, experts recommend, should be rear-wheel drive: according to statistics, about 20% of customers want to study on such cars. The price of the new VAZ-2105 is 140 thousand rubles.
The rest of the cars are better to buy foreign production, according to the director of driving schools: at comparable prices, the quality is much higher, imported cars can attract additional customers. Experts call Daewoo Matiz (190 thousand rubles) ideal for car courses in terms of price - quality - it is economical, compact and is very popular with female students, Daewoo Nexia (from 245 thousand rubles) - because of the low cost of spare parts, Renault Logan (from 270 thousand rubles). The cost of servicing cars is 1.5-2 thousand rubles. per month for each.
To convert a car into a training one in licensed workshops costs 10 thousand rubles. Then it is necessary to obtain a certificate from the State Traffic Safety Inspectorate about re-equipment of the machine and re-register it with the mark “Training car”.
When buying a car, pay attention to the conditions of the manufacturer’s warranty: some of them deprive training vehicles of warranty service. However, dealers of foreign brands, on the contrary, go to driving schools themselves with an offer to buy a car while maintaining all warranty obligations. ”
Ten hours of practical driving lessons should take place at the circuit. As a rule, cadets pay for the use of the race track themselves (150 rubles per hour). In Yekaterinburg there are three autodromes where they pass exams at the traffic police, experts do not undertake to evaluate the total number of sites for driving training. Driving schools sign an agreement with the owner of the racetrack, which stipulates the cost and hours of classes.
Return on investment in a driving school
You can advertise a driving school only by obtaining a license. It will take about a month to recruit a group. A driving school with three cars can recruit a second group of cadets two months after the first.
Experts say that the school makes a profit, even if the group is not fully staffed and 20 people attend courses.
The cost of courses in the city ranges from 12 to 16 thousand rubles. But, experts say, at a price of 12 thousand rubles. during the training, additional payments are collected (for example, for gasoline, which is not included in the price). A driving school will pay off from a year to two. According to market participants, two years after the start of work, the flow of cadets will become constant.
Driving school: business development directions
When the first driving school begins to bring a steady income, market participants recommend developing a network by opening courses in different areas of the city. Some schools, in addition to branches, build their own racetracks. It’s better to do this if there are seven to ten cars in the driving school to load the site. The cost of such a project is about 1.2 million rubles. At a rental price of a race track of 150 rubles. an hour driving school with ten cars will pay off investments in 1.5-2 years.
Author: Sergey Panin
According to the materials of the magazine "Business Quarter"
08/18/2019