Own graphic design studio: Room
The room must be chosen depending on the tasks that the company sets itself.
For a small studio, approximately 40 sq.m. If you focus on working with large enterprises, including foreign companies, then most likely you need to immediately start with a good office. For this purpose, it is best to choose a room in the business center, which is located in the city center.
It must meet two basic requirements - firstly, your office should be convenient for customers, and secondly, it should be possible to create comfortable working conditions for employees. Usually for a small studio one or two rooms are enough - rooms for designers and rooms for negotiations with clients.
The cost of renting a business center is approximately $ 30 per month per 1 sq. Km. m. Not all business centers include telephone lines ($ 100 installation + $ 30 per month) and a dedicated Internet channel ($ 120 per month) in the rental price.
Own graphic design studio: Attachments
A graphic design business is attractive because it does not require large investments.
At first, $ 4-5 thousand is enough to organize a small studio. Most of the funds are needed to purchase equipment.
First you need one or two computers for designers (for $ 1200-2000), an office computer ($ 600), a laser b / w printer (from $ 400), an inkjet color (from $ 150), a scanner ($ 400-2000), fax, photocopy ( $ 350).
Own graphic design studio: Staff
The most important issue is the selection of employees. Typically, graphic design firms employ between 5 and 10 people.
Usually on staff: several full-time designers, office manager, accountant, director and direction manager. If necessary, companies attract other specialists, for example, in outdoor advertising, marketing research, PR.
The salaries of designers are very different - from $ 250 to $ 2 thousand per month.
It is difficult for a small company to keep an experienced designer on staff, experts advise resorting to the services of an experienced and eminent designer, if necessary, for a specific job.
Own Graphic Design Studio: Specificity
The company can offer its own specific direction. This can be printing on t-shirts, making outdoor advertising, souvenirs or something else.
The cost of orders received by graphic design firms varies from $ 50 to $ 2 thousand.
On average, three or four new customers appear in small studios per month. Usually the company is guaranteed to have a workload of 1-1.5 months in advance.
Own Graphic Design Studio: Figures
Cost of opening a company:
- Rental of premises from 30 m2 - from $ 1200 per month
Equipment - from $ 3.5 thousand
Consumables - from $ 300
Total - from $ 5 thousand.
Every third to fourth company working in the field of graphic design ceases to exist in the first 2 years of life.
This is due to the fact that most of those who start their business in this area are professional designers who are often not ready for a large amount of creative work - organizational documents, document flow, and financial statements. When looking for employees, pay attention, first of all, to his work and education.
At the same time, to start a successful activity, it is necessary not only to have managerial skills, but also to know exactly where you will receive orders from, already have customers, or have a clear idea of how to attract them.
Based on an article by Elvi Usmanova for the newspaper Business Petersburg
* The article is more than 8 years old. May contain outdated data