How to open a graphic design studio

B2b business Advertising and information services

Growing demand - more and more enterprises are ordering the development of corporate identity elements (logos, trademarks), packaging, advertising products, and relatively small investments that quickly pay off, making this graphic design business studio very attractive for small investors.

Own graphic design studio: Room

The room must be chosen depending on the tasks that the company sets itself.

For a small studio, approximately 40 sq.m. If you focus on working with large enterprises, including foreign companies, then most likely you need to immediately start with a good office. For this purpose, it is best to choose a room in the business center, which is located in the city center.

It must meet two basic requirements - firstly, your office should be convenient for customers, and secondly, it should be possible to create comfortable working conditions for employees. Usually for a small studio one or two rooms are enough - rooms for designers and rooms for negotiations with clients.

The cost of renting a business center is approximately $ 30 per month per 1 sq. Km. m. Not all business centers include telephone lines ($ 100 installation + $ 30 per month) and a dedicated Internet channel ($ 120 per month) in the rental price.

Own graphic design studio: Attachments

A graphic design business is attractive because it does not require large investments.

At first, $ 4-5 thousand is enough to organize a small studio. Most of the funds are needed to purchase equipment.

First you need one or two computers for designers (for $ 1200-2000), an office computer ($ 600), a laser b / w printer (from $ 400), an inkjet color (from $ 150), a scanner ($ 400-2000), fax, photocopy ( $ 350).

Own graphic design studio: Staff

The most important issue is the selection of employees. Typically, graphic design firms employ between 5 and 10 people.

Usually on staff: several full-time designers, office manager, accountant, director and direction manager. If necessary, companies attract other specialists, for example, in outdoor advertising, marketing research, PR.

The salaries of designers are very different - from $ 250 to $ 2 thousand per month.

It is difficult for a small company to keep an experienced designer on staff, experts advise resorting to the services of an experienced and eminent designer, if necessary, for a specific job.

Own Graphic Design Studio: Specificity

The company can offer its own specific direction. This can be printing on t-shirts, making outdoor advertising, souvenirs or something else.

The cost of orders received by graphic design firms varies from $ 50 to $ 2 thousand.

On average, three or four new customers appear in small studios per month. Usually the company is guaranteed to have a workload of 1-1.5 months in advance.

Own Graphic Design Studio: Figures

Cost of opening a company:

- Rental of premises from 30 m2 - from $ 1200 per month

Equipment - from $ 3.5 thousand

Consumables - from $ 300

Total - from $ 5 thousand.

Every third to fourth company working in the field of graphic design ceases to exist in the first 2 years of life.

This is due to the fact that most of those who start their business in this area are professional designers who are often not ready for a large amount of creative work - organizational documents, document flow, and financial statements. When looking for employees, pay attention, first of all, to his work and education.

At the same time, to start a successful activity, it is necessary not only to have managerial skills, but also to know exactly where you will receive orders from, already have customers, or have a clear idea of ​​how to attract them.

Based on an article by Elvi Usmanova for the newspaper Business Petersburg

* The article is more than 8 years old. May contain outdated data


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