150 000 - 1 500 000 ₽
Revenue:from 200 000 ₽
Net profit:from 100 000 ₽
Payback period:1-18 months
Mini-bakeries are a trending business that is growing by leaps and bounds. In this article, we briefly review the pros and cons of several formats: mobile and stationary mini-bakeries, as well as tandoor bread. We remind you that you can find more complete information on opening bakeries and bakeries in our special project Openbusiness. Bakery.
Many entrepreneurs are thinking about opening a bakery. This interest is caused by several factors at once: high and stable demand for manufactured products, high profitability, relatively low opening costs (for a mini-bakery, investments in the amount of 250 thousand rubles will be required).
There are several formats of bakeries, each of which has its own advantages and disadvantages. In the article, we will look at how to open a mini-bakery from scratch and which trading format should be preferred depending on the size of capital.
Bakery Market Trends
Bread at all times has been one of the most popular foods in the human diet. Today, bakery products are a daily product and are among the three most popular products among Russians. According to the results of a social survey, 74% of respondents consume bread daily. On average, per capita accounts for 46-50 kg of bread per year. For some, bakery products are an excellent snack, for some - an indispensable addition to the dining table, and someone prefers confectionery.
Despite the fact that now every city has a bakery, bread production has room to grow. Spoiled consumers make high demands on bakery products. It is not enough for modern bread to be tasty and fresh, it should also be useful. Today, manufacturers of bakery products adjust to the trend of consumption and increase the production of bread, which is positioned as a healthy product - it uses functional additives, cereals and vitamins in its manufacture.
In this regard, the number of private mini-bakeries is growing. In most European countries, this bakery format provides more than 70% of the population with its products. In our country, this share is 10-15%.
All bread produced in Russia can be divided into two types: traditional and non-traditional. The share of traditional bread production is 90% of the total market. Traditional bread includes cheaper products. Non-traditional bread is products according to original recipes, national varieties of bread. The non-traditional bread category is developing dynamically - in 2016 its growth amounted to 7%, while traditional bread grew by only 1.3%.
Thus, the main tendency of the bakery market can be distinguished: unconventional bread, which is positioned as a “healthy product”, is in demand. The modern bakery market places high demands on the manufacturer. Today it is not enough to produce mass varieties of bread. In order to successfully operate in the market, it is necessary to form a wide range of products and take into account the tastes of consumers. And these tastes are so diverse that an entrepreneur can find his niche in the baking business. Therefore, the business of producing hot baked goods is a profitable and promising area that can bring stable profits.
Which bakery format to choose
Currently, a large number of different bakeries are on the market. If before everything was limited to an ordinary kiosk, where the so-called “bricks” were sold, now bakeries offer bread for every taste and budget.
All bakeries can be divided into two large categories - the production of a full and an incomplete cycle. At the full cycle enterprise, the whole baking process is carried out: from sourdough to baking. This is a more profitable, but also more expensive option. With an incomplete cycle, semi-finished products are bought from which bread is baked. For a novice entrepreneur, this method is much simpler, but profitability will be lower, and you won’t be able to create an original proposal.
Now consider the various formats of the bakery: their features, advantages and disadvantages. Note that the most common types of mini-bakeries are selected here. Compared to bakeries, small bakery has its advantages:
the ability to choose a bakery format and develop your own recipes;
small production, simple workflow;
full control of production, marketing;
economic flexibility and mobility of production, which allows you to adapt to the tastes of consumers and market trends;
the mass product is not able to compete with the products of mini-bakeries, which are focused on certain tastes and customer needs;
mini-bakeries can quickly establish an efficient production process in the shortest time and offer the consumer a variety of products.
Mini bakery
Investments : from 100 thousand rubles.
A mini-bakery can also be a home business option. It is attractive for its affordability and lack of high costs. The main thing is to find customers and buyers who are ready to purchase your products. The assortment of products for a mini-bakery is recommended to be formed from 5-8 headings. Usually it has both healthy and traditional bread, as well as rich products.
An example of a mini-bakery assortment:
branded bread with cereals and seeds, designed for consumers who adhere to a healthy diet;
traditional wheat and rye bread;
Italian ciabatta bread;
french pastry buns and croissants.
How much does it cost to open a mini-bakery
You can start even with a capital of 100-150 thousand rubles. This budget is enough to buy the cheapest oven and a kneading machine of Russian production - the rest will have to be done manually. Such startups are justified when it is planned to bake up to 200 kg per day.
To equip a mini-bakery according to all the canons of baking, you will need much more money.
Mini-bakery equipment:
flour sifter - 25 000 rubles;
mixer operator - 10 0000 rubles;
dough sheeter - 30 000 rubles;
proofer - 40, 000 rubles;
a table for working with the test - 3 0000 rubles;
oven - 300, 000 rubles;
baking trolleys –15 000 rubles;
refrigerator - 35, 000 rubles;
dishes and kitchen utensils - 10 000 rubles.
As a result, a set of specialized equipment for a mini-bakery will cost approximately 585 thousand rubles. And the total cost of investments will be at least 700 thousand rubles. In practice, investments often exceed 1-1.5 million rubles. A detailed financial calculation for the opening of a mini-bakery can be found here.
In fact, a mini-bakery is a miniature bakery. That is, the production processes are the same - the difference is simply in scale. However, the mini-bakery needs to be equipped with expensive equipment and staff. A mini-bakery that produces 500 kg of bread per 8-hour shift will require a minimum of 5 people.
Pros of a mini bakery | Cons of a mini bakery | ||||||||
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Wheeled bakery Investments : from 150 thousand rubles. The idea of a mobile bakery is quite new, but managed to gain a foothold in the market. Consumers liked hot baked goods directly from the oven, and entrepreneurs are attracted by a small starting capital and high profitability. According to some franchises, a mobile bakery can pay for itself in 14 days! Not a business, but a dream. Let’s figure out what lies behind this. Mobile mini-bakeries can be different: from trailers to large trucks, in which a full-fledged production line is located. Usually a mobile bakery is a modular room with baking equipment located inside it. Especially popular is the trailer with oven equipment, with which bread is cooked. The oven on wheels is attached to the car, and it can already deliver hot bread to various points or trade locally. The cost of such a trailer is from 80 to 140 thousand rubles. It all depends on the manufacturer and included in this set of services. Such mini-bakeries are quite versatile, their application may be different: you can go to the crowded places of the city or remote areas where there is less competition to sell bread. Traveling is especially profitable in big cities. Choose points with good traffic and sell your products there. And if it doesn’t work, you can always change the location. You can also alternate stationary sales with periodic departures. The main advantage of this format is that you are not tied to a particular place. And this means: you don’t need to pay for renting production facilities, laying communications, repairing premises to meet the requirements of SES, and you do not need to spend money on advertising so that customers find you, because you yourself will come to the buyer. To open a bakery on wheels, you need capital in the amount of 150-200 thousand rubles. And this is a suitable option for a novice entrepreneur. How good this is is up to you. For convenience, we list the pros and cons of a mobile bakery. Advantages and disadvantages of a mobile bakery
Tandoor Bread Investments : 200 thousand rubles. Against the background of a general decline in the quality of bread, private bakeries working with original recipes quickly gained an audience. This is exactly what happened with tandoor bread, which today is in great demand among Russians. On the business idea of baking bread from tandoor, you can organize a profitable micro-business, and the amount of initial investments will be very modest. In order to open the production of bread from tandoor, enough 200 thousand rubles. The most important expense item here is special equipment for making tortillas (tandoor). Its market value varies between 50-100 thousand rubles. The choice of tandoor should be approached responsibly, excessive savings on equipment can play against you. Very often you can meet the advice to build a tandoor yourself (because there is nothing complicated in the equipment itself). However, we hasten to warn you: the correct tandoor and its home-made analog will bake absolutely different gustatory cakes. And you can’t save on quality. Tandoor are of three types: electric, gas and wood. The classic tandoor runs on wood. Tortillas made in such a tandoor take on a special taste, but firewood is not the cheapest fuel. Therefore, the most common type of tandoor for business is electric, and gas is used if it is not possible to conduct electricity. For the preparation of cakes, you will need a minimum set of ingredients: flour, yeast, milk, butter and water. All products are simple and cheap, and problems with the purchase of raw materials will not arise. Why is the tandoor bread business very profitable? Firstly, the cost of one tandoor cake is 5-6 rubles, and the consumer price is 30 rubles apiece. Secondly, fresh tortillas are sold out quickly, especially in the city. As a result, the revenue of such a bakery can reach 200-300 thousand rubles. per month, and more than 50% of it is net profit. An entrepreneur’s income can become much larger if he adds other products to the assortment. It can be samsa, khachapuri, sausages in pastry, Ossetian pies, etc.
The opening of each of the considered formats has its own specifics, but there are general questions that apply to any baking business.  How to register a bakery The initial stage of opening a bakery is to register a business with government agencies and obtain permits for food production. For business activities related to baking, it is easier to register an individual entrepreneur with a simplified tax system (“income” at a rate of 6%). Types of activity according to OKVED-2:
In order to produce and sell food products, an enterprise must obtain a permit from the SES for production, an SES conclusion for finished products and a certificate of conformity. Prior to the start of production, the conclusion of the fire inspection and environmental supervision should also be obtained. Full list of documents for SES:
How to choose a bakery location Opening a mini-bakery from scratch is quite difficult, because from scratch you will have to do absolutely everything - look for a suitable room, repair it, conduct the necessary communications and connect equipment. A properly selected room for a mini-bakery is important not only in terms of marketing, but also in the context of regulatory requirements. Requirements for the premises of the bakery:
Particular attention should be paid to electricity capacities, since food equipment consumes a lot of electricity. To accommodate the necessary production capacities and take into account all requirements, an area of 70 to 200 square meters will be required. - it depends on the format of the bakery. The cost of renting such a premises will cost about 50 thousand rubles. per month. If you plan to open a bakery with a tandoor, then 15 sq.m. will be enough. Then you will have to pay about 10-15 thousand rubles for the rent. A lot of money will be needed to equip the bakery. Therefore, it is worth paying attention to the fact that it is better to have a room in the property than to rent it. In the case of a lease, there is a risk of termination of the contract and a change in the place of production, which will entail additional costs. If your own funds do not allow you to purchase the premises, then it is worth considering the option of a long-term lease for a minimum of 3 years or a lease with the right to redeem it. When choosing a place, you should also consider the presence of competitors nearby. It is advisable that there are no direct competitors around. The bakery should be located in a crowded place: markets, close to shopping malls and office centers, on the main streets. The leased premises must comply with all sanitary standards and rules specified in SanPiN 08/18/2019.545-96 “Production of bread, bakery and confectionery”. How to choose the staff of a mini-bakery Bakery workers are people who provide consumers with a tasty and quality product. The following positions should be present among the key employees of the bakery:
The staff is determined based on the format of the bakery and production facilities. При этом необходимо провести предварительное обучение персонала, ознакомить его с рецептурой, техникой безопасности и процессом производства, а также проследить соблюдение всех норм и требований санитарии. Пекари должны иметь соответствующее образование и опыт работы, поскольку именно от их профессионализма во многом зависит качество продукции. Обратите внимание, что для всех работников обязательно наличие действующей санитарной книжки.  Как организовать снабжение мини-пекарни Перед открытием пекарни следует наладить каналы снабжения сырьем и определиться с поставщиками. Необходимо, чтобы все используемые ингредиенты соответствовали требованиям ГОСТов. Договариваясь с поставщиками о сотрудничестве, необходимо ознакомиться со всеми условиями, указанными в договоре. Как правило, транспортные расходы на поставку ингредиентов ложатся на вас. Чтобы сократить эту статью расходов, необходимо выбирать поставщиков, которые находится ближе к вашему заведению. Главное сырье пекарни – мука. Она должна быть высшего сорта и правильно храниться. Рекомендуется не делать больших запасов, поскольку мука может испортиться. Кроме муки потребуются: дрожжи, яйца, свежее молоко, сахар, соль и другое сырье. Составление технологической карты приготовления продукции позволит точно рассчитать необходимое количество сырья. При этом важно, чтобы рецептура хлебобулочных изделий соответствовала ГОСТам или отдельно принятым ТУ. Подробнее о процессах снабжения пекарни можно узнать в этом материале. Как рекламировать пекарню Серьезной угрозой на рынке хлебобулочных изделий является конкурентная борьба. Маленьким хлебопекарням не так просто выживать на рынке, где функционируют целые хлебокомбинаты. Ситуация на рынке выглядит примерно так: около 60% сегмента приходится на крупных игроков; примерно 25% - на частные пекарни; 15% выпечки производится в больших магазинах и супермаркетах, но они ориентированы только на своих покупателей. В условиях жесткой конкуренции выжить и добиться успеха на рынке смогут только те, кто грамотно разработает концепцию и рекламную кампанию. Для продвижения пекарни можно использовать различные маркетинговые инструменты: установка рекламных щитов и вывесок; раздача визиток, флаеров или буклетов с описанием продукции; реклама в СМИ; реклама на радио; участие в пищевых выставках и ярмарках; акции и так далее. Применение того или иного инструмента зависит от целевой аудитории заведения и бюджета проекта. Пример рекламного бюджета мини-пекарни:
Несмотря на кажущуюся важность рекламы, опросы потребителей выявляют, что реклама хлебобулочных изделий незначительно влияет на принятие решение о покупке данного товара. Наиболее важный критерий, согласно которому потребитель делает выбор в пользу того или иного производителя хлеба, - свежесть продукции. Поэтому ключевым инструментом рекламы выступает качество, вкус и свежесть производимой продукции. Риски открытия мини-пекарни
 Более подробную информацию по открытию мини-пекарни можно найти в нашем спецпроекте Openbusiness.Пекарня. Evgenia Yurkina (c) www.clogicsecure.com - a portal to business plans and guidelines for starting a small business 08/18/2019 |