Today, more and more young people are trying to realize themselves, make themselves known to the world, and find their calling. Talented youth has always had a place to be, and among this contingent there are many enthusiastic about music. Music can bring people together, sometimes even to create their own musical group, claiming fame and fame. But on this thorny path, many beginner groups die, and sometimes just because they have nowhere to gather for joint music sessions, nowhere to rehearse their future hits.
Your formation as an entrepreneur has a chance to coincide with the formation of some future stars. After all, providing a place to play instruments can be a salvation for musicians and a profitable business for you. In large cities, the number of beginning musical groups is simply huge, new groups are created almost every day (and every day a little older ones that have not reached fame break up). For the most part, you will have to collaborate specifically with rock bands, passion for such areas as rock and metal is quite common, and it is these guys who play their music on instruments, which distinguishes them from, for example, hip-hop followers.
Why are they not able to play together at home or just outside? A music session usually goes noisy; playing an acoustic guitar at the transition is very different, including in decibel level down, from extracting sounds from a full-fledged electronic guitar connected to an amplifier. Fortunately, in addition to guitarists, there are other members in the group, and some of them play their parts on hard-to-transport (keyboard) and non-transportable instruments (drum kit). And the vocalist needs to connect a microphone somewhere, preferably to the speakers. In addition, it is convenient to get together for many in the evening or even at night, when you do not need to work or study. And with all this, after rehearsal, they should all be able to go home.
Thus, we have a list of requirements for the room, which will be rented as a rehearsal point. But before searching for the room itself, you should decide on the area of the city. The business of opening a rehearsal point cannot be called new, moreover, often there are already one or two large players in large cities who hold several rehearsal rooms. As a rule, these are points located in cultural houses, music schools and other similar premises. They already have fame in wide circles, their audience and regular customers, many beginners and not very talents (and not talents, too) go there. You can entice new customers just by offering a more advantageous location for them; for example, the city center is a profitable area - it’s convenient for everyone to go home, but if he is busy, you can turn to large housing estates. Among the residential neighborhoods, many groups are formed according to the principle with whom we used to play in the sandbox, with the same now we become rockers or pop singers. That is, people live in the same area, and the rehearsal center that appears nearby will receive priority over even though untwisted, but distant. This can be a good opportunity to get your consumer, taking it from competitors.
Having decided on the choice of the area, it is worth starting the selection of the premises. First of all, it is worthwhile to clarify with the landlord the possibility of re-equipping the premises, because you have to put soundproofing. It can be easy if the suitable facility is far from residential buildings, or complete if your point is located in a densely populated residential quarter.
To suppress future noise, it is worth contacting specialists who, in a few days, will completely eliminate the possibility of sound passing through walls. But it is worth considering that one hundred percent sound insulation of all walls, ceiling and floor, taking into account the materials, will cost about 220 thousand per room, so it is much more profitable to rent a room away from the ears of others, then 150 thousand will be enough to absorb noise. Since we need a small area, renting one month will cost no more than 30 thousand rubles, and even this figure can be called too high, because you need an empty, unfinished and not huge (but still spacious) room in the territory of a warehouse.
Do not forget that a hood is desirable in the room. However, if you have a desire to make a rehearsal point of the highest class, and not for local self-taught, then the costs will be completely different, but to develop such a business will be more difficult, because not only investments will increase, but you will also not have clients at the very beginning You will find - no one knows you and they do not trust you. It’s better to start with those who just want to play, not paying attention to the conditions, and you can put on a sofa, a coffee machine, decorate a room with flowers and order a design project if necessary later. People come here to play, they are interested in the equipment supplied, and the claim to the room will arise only in the event that large pieces of plaster are showered.
But what should be paid close attention, this is just the equipment. At any, absolutely any, rehearsal point, there should be a drum kit. Its cost starts from 20 thousand, but the drums for such a price will satisfy only the most inexperienced novice user. The moment is quite important, because the lack of additional equipment for the drum kit will not allow many teams to play, so in addition you will need at least 10 thousand. Of the necessary speakers come next, this is another 30 thousand investments, and microphones - three pieces will cost 3 thousand rubles. Some small electronics such as a mixing console will not be superfluous, its total cost is at least 10 thousand. If the budget allows, it makes sense to put a synthesizer, its absence is not critical (a small number of groups use keyboards, costs of modern music in its repertoire), but it will give you a good advantage over other rehearsal bases, and such an instrument costs only 5 thousand. It is not necessary, albeit desirable, to have two guitars (10 thousand both) and bass (13 thousand). This equipment is from the lower price segment with the appropriate sound quality, but guitarists and bass players often come with their own instruments, and only beginners will use the official props. The purchase of this whole set will require about 100 thousand rubles, but, as is clear from the above, you can reduce it to 70 thousand.
The point’s work schedule can be 24 hours 7 days a week, and in this case the help of hired personnel is needed, however, at first, full workload and lack of downtime are not expected, so it makes sense to perform the post of administrator, recording and monitoring the order, independently. This will eliminate unnecessary expenses, because the peculiarity of this business for the first time is an attempt to exit at least to zero, you will begin to receive profit only two months later, after enough musicians know about your point. To speed up this process, you should post information about your services on specialized sites, many large cities already have these kinds of portals. A very good help would be the opportunity to rotate among potential customers, for example, to be your own among the rock hangouts of the city. So you can find out about demand, about the conditions of competitors, evaluate whether this service is in demand, and what the client needs.
So, we will decide on the starting capital. It should cover the following costs:
Registration of the form of a business entity - 20 thousand rubles (code (OKPD 2) 68.2 Services for leasing (leasing) of own or leased real estate).
Rental of premises 30 thousand rubles.
The decoration of the room is 150 thousand rubles.
Purchase of equipment - 70 thousand rubles.
Advertising - 5 thousand rubles (it is unlikely to exceed this amount and is required, perhaps only to pay for the placement of ads on specialized sites).
275 thousand rubles is the minimum amount required to open your rehearsal point. An hour of play is paid from 200 rubles to 1000, but to attract customers, the price should be minimal. With a round-the-clock mode of operation, you will receive an average of 60 thousand rubles of income per month, and this if you are only 10 hours a day at a cost of 200 rubles per hour of rehearsal, but you won’t be able to earn this amount immediately, try to tune in to the fact that the first weeks will be it’s quiet in the room, and all the forces will be spent on finding customers. You can start earning just that much in only 2-3 months. Sooner or later, the cost of an hour will have to be increased. Less the rent, 30 thousand rubles of operating profit remain, of which the net is 26, 400 rubles. Deductions are made according to the simplified taxation system with deductions for income. The profitability of such an enterprise is average, and the initial cost of the project can pay off within a year.
The business of organizing your rehearsal point is quite in demand, but! only in big cities. In the provincial towns there are, at best, two and a half groups, which are a vocal and instrumental ensemble under the guidance of a local artistic director from the regional house of culture. Yes, undoubtedly, talents can appear even in remote villages, but one or even several groups will not help support the business - there will be no way to pay for the rental of a room, not to mention profit. But even in large cities, the forecast for the development of such a case cannot be positive for sure. A few years ago, rehearsal facilities were not numerous, and sometimes demand exceeded supply, which caused queues for recording to the point. An ever-growing fashion to engage in their own musical group led to a surge in the need for rehearsal points, and many entrepreneurs engaged in this type of business.
This is not to say that the supply market is oversaturated, but the absence of competitors is not worth the wait. If you decide to go all the way and still want to engage in such entrepreneurship, then try to offer your clients some advantage - it can be an adequate price (and after all, many potential stars put aside trifles from their breakfasts for an hour of rehearsal), and proximity to home, and equipment that is not available elsewhere. And the best thing is to combine all this so that art can develop, because you will be rewarded for this.
Matthias Laudanum (c) www.clogicsecure.com - A portal to small business business plans and guidesGet up-to-date calculations for a business plan
08/18/2019