Dishes belong to the necessary elements of everyday life, so the demand for it is always quite high and constant. These products generally have several categories of goods, therefore they distinguish dishes that are elite and almost belong to works of art and dishes intended for everyday use that are practical and not expensive. An entrepreneur who wants to engage in trade can start his own business in the sale of dishes, while he will be available to various formats of working with consumers and organizing his business. What type of entrepreneurship can be attributed to quite promising, but to a greater extent guaranteeing the entrepreneur a stable and constant income in case of competent organization of his business.
In any big city you can find a huge number of tableware stores that offer customers just goods from various categories; at the same time, the level of competition in most cases is quite high, regardless of which category of tableware it was decided to trade. In this regard, it is necessary to carefully study the situation on the market and the proposals of competitors in order to develop their own strategy and tactics of doing business; for this it may be advisable to conduct a full-fledged marketing research to study market conditions in order to find out the demand for all categories of goods and occupy a niche in which there is a lack of supply or insufficient customer satisfaction with the purchased product. In general, with proper organization and preparation of a well-thought-out business plan, you can count on the fact that the risks will be minimized as much as possible, and the entrepreneur will be able to take its place in the market, successfully counteracting the actions of competitors. Several formats of work are available to him, as already noted. If we take into account the retail tableware store, it can work not only with private individuals, but also engage in wholesale sales in small batches with other entrepreneurs.
To start work, you need to register as a business entity, in this case you can take shape simply as an individual entrepreneur, because it does not require large financial costs, and also reduces the time and effort to register. If there is a need to register a legal entity or plan to work with other enterprises and organizations, it is more advisable to register a limited liability company, because in this case, as in the case of individual entrepreneurship, a simplified tax system will be available, which involves transferring to the state no more than 6 percent of revenue or 15 percent of operating profit in taxes. No special permits for the retail sale of dishes are required, so an entrepreneur can start his activities immediately after registration with the tax authorities. The activity itself falls within the definition (OKPD 2) 47.78 Other retail trade services in specialized stores.
In many respects, the determining factor in the success of such an undertaking is the choice of the location of your store. A cafeteria usually brings the greatest income in crowded places, that is, first of all, it is necessary to consider the possibility of renting premises in the central areas of the city, however, it may be advisable to open a cafeteria even in a sleeping area. It should be noted that the demand for tableware is constant and stable, but still not too large, if we compare it with the demand for other types of products, it is also very important to correctly determine your target audience and their capabilities. In an elite quarter, a dish shop where only fairly expensive dishes are sold can make good profit. In the center, it is best to open a store that focuses on a fairly wide range of consumers. The lack of a sleeping area can be considered a decrease in sales after a certain amount of time has elapsed, when all residents of neighboring houses buy the goods they need, and the store cannot offer anything new, and they will not be more interested in such products. However, players in this market note that the seemingly ideal place for placing in the dishware shop ultimately leads to a small number of consumers, and at the same time, the seemingly unfortunate location allows you to sell products in huge quantities.
When an entrepreneur decides on a place, he needs to accurately calculate the size of the room; at first, it is best to open a relatively small store with an area of not more than 50 square meters, in this case it will be possible to determine the needs of customers and more accurately subsequently formulate their product range. If you immediately open a large store, it will require considerable funds to fill it with products, but the level of sales will be minimal, which means that significant funds will be frozen and withdrawn from circulation. Depending on the chosen target audience, an assortment of their products is formed, and already at this stage you can understand that this will largely determine the future format of work.
This is due to the following feature of trade in this type of product. Currently, a fairly large number of dish shops work with local suppliers, who for the most part are intermediaries in a fairly long chain between the manufacturer and the buyer, that is, most of the ware of shops buys goods from small wholesalers, who in turn take it from large wholesalers, who also do not always work directly with the manufacturer. The fact is that elite and expensive dishes can only be bought in other countries; in Russia, manufacturers usually produce a relatively cheap product, aimed at inexperienced customers. For example, you can specify crystal utensils, in this case, Bohemian glass, which is produced only in the Czech Republic, is universally recognized as a quality product. In order to be able to trade Czech crystal at competitive prices, an entrepreneur needs to go directly to the manufacturer. Bohemian glass for the most part belongs to the elite types of utensils, in connection with the orientation of wealthy people will have to contact manufacturers or even large wholesalers in other countries.
Sooner or later, an entrepreneur understands that receiving products at a relatively low price, he can sell it in his local market with benefit not only to individuals, but also to wholesalers. However, it should be noted that it will take a lot of effort, time and money to establish cooperation with foreign manufacturers. This applies not only to Czech glass, but also to elite porcelain and many other varieties of products. An exception can be called Chinese manufacturers, who produce a cheap product, because cooperation with them is often much more profitable, even taking into account transport and customs costs, than cooperation with Russian manufacturers. Depending on the size of the premises and the planned sales volume, the initial purchase amount of the first batch is determined. For a small store, this amount rarely exceeds half a million rubles, but if you open a store with a large assortment and in the assortment of which there are a large number of manufacturers, you need to allocate at least one million rubles, and sometimes this amount is even several times more.
From the very beginning, an entrepreneur also needs to decide how many manufacturers of products will be represented in his store. You can conclude a contract with a major supplier manufacturer for the sale of only his goods, in this case, you can count on fairly favorable conditions for cooperation, advertising support and even assistance in opening a store. If the manufacturer supplies all possible types of dishes, including related products, then such an initiative can be quite profitable, because the consumer can always find exactly what he needs. If the supplier cannot offer all types of dishes, but makes, for example, only sets, mugs and cups, then the entrepreneur is forced to look for other suppliers of other types of products. The average dishware shop offers its customers goods from 5-6 different manufacturers, in this case a sufficient assortment is formed, which allows you to have a stable level of sales.
Multi-brand stores as a whole are a much more promising undertaking, because they always have the opportunity to conclude contracts with other suppliers or even significantly change the range of products supplied. However, if we consider the opening of a small store, it is more expedient to establish work with only 2-3 different manufacturers in order to understand the needs of customers. In most cases, working with resellers is too unprofitable, because their margin can reach 100 percent, it is best to spend all the time and, possibly, some additional funds to go directly to the manufacturer.
You should also worry about conducting an advertising campaign for your outlet. When opening a dish shop, special promotions, the provision of substantial discounts on the opening day or gift certificates can justify itself. Information about the store should be placed in the box in the media, including also thematic portals on the Internet, if possible, you should create your own website on which detailed information about the company, opportunities for cooperation with it will be provided (especially relevant when working with wholesale buyers), as well as a complete product catalog with prices. Further, you can arrange the work so that the consumer receives the goods only after the application on the site; the opening of an online store can significantly reduce the cost of storing products, and in general adds convenience to the purchase, which means it increases customer satisfaction with the service.
When developing your company, you need to think about opening your special points of delivery of goods in various areas of the city, because in this case it will be possible to reach a fairly wide audience of consumers. The point of delivery of goods can be not only your own store or specially created outpost, but also tableware stores of other companies with which cooperation has been established. But consider this option only if there is no opportunity to open their additional stores. This type of business cannot be called easy, because there are a huge number of factors that significantly affect the success of the initiative, and the entrepreneur must therefore constantly develop the business and look for new ways to sell their products.
Summing up, we can say that the important competitive advantages are the content of your online store and online sales, a convenient network of points of sale and sales, lower price than competitors, which is possible in the case of direct cooperation with the manufacturer, good location and advertising, thanks to which as many consumers as possible learn about the store, the system of discounts and cooperation with small wholesale buyers, as well as the polite treatment of sellers with customers, extensive consultations on issues Rosam and good quality service.
Matthias Laudanum
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08/18/2019