In the domestic market of consumer goods, the most favorable situation is in the segment of home textiles. It is this area that is currently developing at the fastest pace. Such rapid growth is due to an increase in incomes, a construction boom and the development of the hotel business.
According to experts, the demand for home textiles among Russian consumers has more than doubled over the past two or three years. Prospects for its further development are also evaluated favorably: the annual increase in demand for home textiles will be, according to analysts, about 15-18%.
Two main areas can be distinguished in the home textile market: bedding (the volume of this segment is about 40 million sets per year or about $ 2.6 billion in monetary terms) and terry towels (about $ 300 million - the wholesale market and $ 500-550 million . - retail segment). The market size for bathrobes is quite comparable with the segment of towels and reaches 9 billion rubles. According to rough estimates, the total annual market for terry towels in Russia is about 60 million square meters. meters, although it is too difficult to give an accurate estimate because of the large share of “gray” products that are smuggled into our country illegally. The growth rate of this market segment was about 7%. At the same time, the import of terry cloth from abroad and the sewing of finished goods from it on the territory of Russia gave the main increase.
In general, these areas of business are of interest to investors. Most of the terry products on our market are neither good quality nor adequate price. Most of the products are imported from abroad. Moreover, the share of low-quality terry products is about 55-57%. Almost every importer has several intermediaries, which automatically increases the cost of goods.
Thus, the consumer is forced to choose from what is: cheap products of low quality (mainly foreign production imported from China, India, Pakistan) or high-quality products, but expensive in price (in most cases this is European textiles, whose share in the market is only 3%). According to studies, most consumers in the regions choose the first option. At the same time, no leader in terms of sales can be distinguished among manufacturers and suppliers. None of the participants in the textile market is trying to reduce the cost of production while maintaining high quality. The demand for terry products is quite high in itself, as they relate to essential goods. The issue of competition is not yet acute enough, so the market situation remains virtually unchanged.
The leader among domestic manufacturers of terry products is the company DM-Textile, which produces over 6.5 million square meters. meters of terry cloth per year, which is about a third of the total Russian market. Other major Russian companies include Yartsevsky HBC, Triotex and Mostekstil. Experts are sure that in the near future we should expect a large number of medium-sized manufacturers to enter the market, which will significantly aggravate the competition in this segment. Unfortunately, most likely the main method of attracting customers will not be improving product quality, but lowering the price of it.
The assortment of the majority of companies operating in this industry includes towels, bathrobes, bath sets, baby sets, bedding (mainly ordinary and elastic sheets), as well as ordinary terry cloth (single and double), cotton velor .
The main conditions for the high quality of textile products are raw materials, dyes, and used production technologies. Terry products should not have a high content of artificial fibers, since they are designed for washing at high temperatures, which synthetic additives cannot tolerate. The only permitted deviation in the production of terry cloth is a small admixture of polyester yarn in the manufacture of the base of the fabric.
Two different varieties of cotton are used as the main raw material for the production of terry products: Texas long-fiber (its fiber reaches seven centimeters) and South Pakistani (with a fiber length of up to 6.5 cm). Many manufacturing companies prefer Pakistani long-fiber cotton, which has an attractive price and good performance.
Towels and other textile products from bamboo fibers, which are extracted from the stem of this plant, are becoming increasingly popular among consumers. Until recently, it was imported from Turkey and China, but recently, Russian manufacturers began to produce textile products from bamboo fiber. The fiber itself is obtained by sequentially treating the feed with steam and pressure. Bamboo fabric is produced in two main ways. The most expensive and high-quality textiles are made by combing the fibers mechanically in a gentle manner. It is from this fabric that they sew towels without impurities of other fibers, consisting of 100 5 of bamboo. They are considered the highest quality and at the same time are not cheap, since the production of such fabric requires expensive equipment.
When using the second method of tissue production, the fibers are not combed, but broken. It is much simpler and faster, so products made in this way are cheaper. But their quality is noticeably inferior to products made from "combed" fibers. The fact is that the broken fibers of the finished product in the wet state are frayed too quickly, which affects the appearance of the product and the timing of its use.
As a rule, only small towels are made from pure bamboo in this way - for the face and hands. Beach towels, sheets, bathrobes and other textile products are made of fabric with the addition of other fibers (most often cotton), which allows to achieve the optimal combination of good quality and relatively low price, while preserving many of the unique properties of bamboo textiles.
So, mahra (frote, or loop fabric) is a fabric of linen, cotton or bamboo fibers, the surface of which is covered on one or two sides with a pile of loops of the main threads. Unlike pile fabrics, terry pile is formed due to the free supply of a slightly stretched base, so it is not so stable and uniform. In addition, it adheres more tightly to the surface of the fabric. Therefore, terry fabrics in most cases are less dense than fleece. But such a fabric has a gentle massage effect, does not cause skin irritation, absorbs moisture well. Therefore, such textiles are used for the manufacture of bathrobes, towels, slippers, bedding, orthopedic insoles, bath sheets, covers for mattresses and pillows, etc.
Terry fabrics differ among themselves in the type of torsion of the thread, in the height of the loop and in density. The appearance and quality of the product directly depends on these characteristics. The density of terry cloth is measured in grams per square meter and can range from 300 to 800 units. The higher the density, the fluffier the terry. Since the fabric consists mainly of natural materials, it is easily wrinkled.
To organize your own production of terry textiles, you will need the following equipment: weaving machines (including a rapier), warp and kraftomotny machines, malimu, rejection and sizing machines. A set of imported used equipment will cost 3-3.5 million rubles. This is the minimum amount for which you can purchase used machines. The production of fabric from one machine is about 35-40 meters per eight-hour shift.
In addition, manufacturers of terry cloth, as a rule, are engaged in sewing various products from it. In this case, sewing equipment is also necessary: a tape machine, an electric cutting machine and several sewing machines. If you plan to produce only fabrics, then 4-5 shift workers will be enough to work with the equipment. If you plan to open your own workshop for sewing textile products, then in this case you will need cutters, seamstresses, packers.
Most domestic companies place orders for the production of home textiles abroad - in factories in China, Pakistan, India. As a rule, all of them are located in areas where raw materials are grown. This allows you to significantly save on delivery. The cost of labor there is also much lower than in Russia, so the cost of such products, even taking into account delivery to our country and customs duties, is lower than that of products manufactured at domestic enterprises.
The companies that manufacture towels and other terry products sell their products through distributors, wholesale companies, retail chains, specialty stores (including their own), work on order with restaurants, cafes, hotels and hotels. The marketing system for finished products should be considered even at the stage of drawing up a business plan. Small companies with a small volume of production operate in the same region directly with retail stores. Larger companies open their own stores and collaborate with wholesalers.
According to preliminary estimates, investments to organize an average production of terry fabrics using new modern equipment amount to about 10 million rubles. This amount includes the rental of premises for the workshop, the purchase of equipment, its installation, wages to employees. The project implementation period is about one year, and the payback period is from three years.
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