Kindergarten business plan at home

* The calculations use the average data for the World

1. Summary of the project

The goal of the project is to open a private kindergarten at home to meet the demand of the population of the Krasnoselsky district of St. Petersburg for the services of preschool institutions. The kindergarten will be a mini-format institution located in a residential area of ​​120 square meters. meters. The mini-garden will work in short and full day modes. Pupils of the garden will be children from 3 to 7 years old, living in the Krasnoselsky district of the city of St. Petersburg.

The project to open a kindergarten is socially significant. According to the district administration, there is an urgent need for these services due to the lack of places in existing municipal gardens. As of April 2016, the district needs at least 19 new kindergartens. The opening of a private garden will allow parents to find a way out of this situation and, for an affordable fee, use the services within their area.

Investments in the opening of the kindergarten, taking into account the creation of all the conditions necessary under the new SanPiN, will amount to 648.1 thousand rubles. To start, own funds will be used. The payback period of the project is 14 months. The preparation for the opening of the garden will take 3 months.

Key financial indicators of the project

Discount rate, %

sixteen

Net present value (NPV), rub.

1 587 952

Project net profit *, rub.

52 300 - 94 800

Return on sales, %

11.79

Payback period (PP), months

14

Discount payback period (DPP), months

14

Profitability Index (PI)%

2.45

2. Description of the industry and company

The tense situation with queues in kindergartens has affected many Russian families. As a result of the demographic pit of the 90s, the need for kindergarten services significantly decreased, as a result of which many of them, having lost their pupils, were closed. If in 2010 about 45 thousand kindergartens worked in Russia, then twenty years ago their number was 76 thousand. In the 2013-2014 academic year, there were 43.1 thousand preschool educational institutions in the country. In September 2015, due to lack of places, more than 183 thousand children aged 3 to 7 years and 270 thousand children under 3 could not go to kindergartens.

Increased attention was paid to this problem after the so-called May Presidential Decrees of 2012, when the government was tasked with the complete elimination of queues in kindergartens for children from 3 to 7 years old by 2016. In addition to the construction of municipal pre-school institutions in the regions, the authorities created simplified conditions for opening private kindergartens for businesses. In particular, individual entrepreneurs received the right to conduct educational activities, and from January 1, 2014 private kindergartens were able to rely on material support from regional sources. A new SanPiN has also entered into force, simplifying the organization of a private kindergarten at home under the laws of the Russian Federation. Now for this it is not necessary to rent a room suitable for certain requirements - it is enough to convert a private house or apartment. According to Rospotrebnadzor, in Russia today there are 2174 private kindergartens attended by 140 thousand children. At the same time, the number of commercial institutions is growing. The highest rates are recorded in Moscow - 6.7% per year, in the regions this indicator is lower and amounts to 3%. However, the level of demand for kindergarten services still exceeds supply. In large cities, up to 108 children per 100 places in preschool educational institutions. Since the need for public services is not completely satisfied, the creation of private kindergartens remains a promising and socially significant business area.

The aim of our project will be the opening of a private kindergarten at home to meet the demand of the population of the Krasnoselsky district of St. Petersburg for the services of preschool institutions. The kindergarten will be a mini-format institution located in a converted residential area of ​​120 square meters. m. The mini-garden will work in short and full day (up to 11.5 hours). Pupils of the garden will be children from 3 to 7 years old, living in the Krasnoselsky district of the city. The capacity of the kindergarten will be up to 20 people.

The project to open a kindergarten is socially significant. According to the administration of the Krasnoselsky district, there is an urgent need for the services of preschool institutions in the district due to the lack of places in existing municipal gardens. The opening of a private garden will allow parents to find a way out in this situation and, for an affordable fee, use the services within their area. The kindergarten will provide services within the legal framework, and its activities will be aimed at stable work and further obtaining a license for educational activities. Kindergarten will be equipped with a games room, a sleeping room, a kitchen, a place for eating. Children will be provided with a daily routine, including time for games and creative activities, walking, relaxing, eating.

The private kindergarten staff will include 3 staff. The main organizational responsibilities will be assigned to the owner of the project, which will act as an educator. In our case, as an organizational-legal form of activity, a more acceptable option is individual entrepreneurship (IP). As a form of taxation, USN 15% was chosen.

3.Description of services

Kindergarten will provide the services of a preschool educational institution for children from 3 to 7 years. Due to the small format, the institution’s work will be based on the principle of mini-groups. Service charges will be charged per month. Prices for the services of a kindergarten at home are presented in Table. 1. In the process of developing a kindergarten, it is possible to expand the range of services with paid developmental classes at the weekend (psychologist, speech therapist, English courses for preschoolers, etc.). Due to the abundance in the region of large families, military families and beneficiaries, it is planned to make prices for services as affordable as possible in comparison with competitors.

Table 1. List of services

No.

Name

Description

Cost, rub.

one

Full day

Full day kindergarten services

17, 000

2

Part time from 9:00 to 12:00

Kindergarten services with a stay in the garden from 9:00 to 12:00

8, 000

3

Part time from 9 a.m. to 2 p.m.

Kindergarten services with a stay in the garden from 9:00 to 14:00

11 500

four

Group entry fee

Entry fee for admission to the group

5, 000

To provide the above services, you will need an educational license and permission from Rospotrebnadzor. To work within the legal framework, all requirements prescribed in the Decree of the Chief State Sanitary Doctor of the Russian Federation dated 08/18/2019 N 68 “On approval of SanPin 08/18/2019.3147-13“ Sanitary and epidemiological requirements for preschool groups placed in residential premises of the housing stock ”will be met ". In particular, the following measures will be followed:

1) temperature conditions (21-24 ° C) and humidity (40-60%) with regular ventilation according to the norms;

2) daily wet cleaning;

3) change of bed linen at least once a week;

4) organization of walks at least 3-4 hours a day;

5) catering in accordance with age standards;

6) the compliance of the furniture with the age of the children;

7) the absence of aquariums, cages with animals, birds and other animals in kindergarten;

8) regular medical examination by staff;

9) compliance of the area of ​​the playroom with standards (at least 2 square meters for each child);

10) compulsory organization of daytime sleep for long stay groups.

11) the availability of personal bedding.

12) the use of toys made of materials that are harmless to health and allow wet processing and disinfection.

4. Sales and marketing

Today, the Krasnoselsky district of St. Petersburg is experiencing an acute shortage of places in preschool institutions. According to the local administration, about 300 people stand up to provide places in kindergartens every month. About two thousand more are waiting in line for transfer from one kindergarten to another. Despite the efforts of the authorities, the opening of temporary stay groups and new kindergartens, the situation cannot be normalized. According to the calculations of the district administration, in order to fully satisfy the demand of the residents of the district, 19 new kindergartens are required to be opened. For residents of the district, whose population has increased by 20% over the past 7 years due to abundant development, this problem is extremely acute, but there is no reason to count on its speedy solution. It comes to direct appeals to the highest officials, collection of signatures on various petitions. Unfortunately, the May presidential decrees are not being implemented in this particular case. According to rough estimates, queues for kindergartens in St. Petersburg will be completely eliminated no earlier than 2019.

Due to such high lines and a large number of young families with children, there is virtually no need for large investments in advertising. To attract customers at the initial stage, taking into account increased demand and a small number of openings, minimal costs will be required. In particular, it is planned to limit ourselves to POS materials - handout booklets that will be distributed in the multi-storey residential sector of the district. Before opening for children and their parents, an open day will be held and a group entry will be organized. Moms and dads will be able to verify the competence of the staff and the availability of all necessary conditions for a comfortable, safe and useful stay in the kindergarten of their children.

5. Production plan

Kindergarten will be located in the Krasnoselsky district of St. Petersburg. The population of the district is about 366, 000 inhabitants. Kindergarten is located in a converted apartment of 120 square meters. meters on the 1st floor of a multi-storey residential building.

The process of providing services will begin with the admission of children to preschool groups. Before the first visit, the child will need to get a medical certificate. The daily intake of children will be carried out by the teacher. Before taking it, he will verify the normal health of the children. Only healthy children will be able to attend kindergarten. If diseases are detected in children during the day, they will be isolated from other children until their parents or hospitalization. After admission, the stay of children in kindergarten will be built in accordance with the daily regimen, which will depend on the age characteristics of the children. The maximum duration of wakefulness of children according to SanPin will be up to 5.5-6 hours. The daily routine will include a two-time walk (in the morning and afternoon) with a total duration of up to 4 hours, 2-hour daytime sleep, 5 meals a day (breakfast, lunch, lunch, afternoon snack, dinner). Cooking will be done from food raw materials directly in the kitchen of the living room. In the first half of the day, creative and informative classes will be held for children, taking into account the set standards for the load. In the middle of classes, physical education minutes will be held. Walks will take place on the equipped playground for home ownership. The kindergarten will operate in a short and full day mode from 8:00 to 19:30 hours.

To create a private kindergarten, it will be necessary to repair and equip the existing residential premises. 120 square meters will be adapted to the needs of the kindergarten. meters. The total investment in real estate and equipment will amount to 628.1 thousand rubles. The cost of repairs, including the replacement of plumbing and cosmetic repairs will be 350, 000 rubles. The walls and ceilings of the room will be finished with materials that allow wet cleaning and disinfection. The estimate of communications will not be included in the estimate - the room is equipped with water supply, sewage, heating, ventilation and electricity systems. In the kindergarten will be equipped with several rooms (zones) intended for various purposes. Among them:

1. The game room for conducting classes and the main pastime, games - 40 square meters. meters.

2. Separate bedroom - 25 square meters. meters.

3.Kitchen - 13 square meters. meters.

4. The area for eating (dining room) - 20 square meters. meters.

5. A washroom and a toilet - 8 square meters. meters.

6. A utility room for storing cleaning equipment - 4 square meters. meters.

7. Hallway with lockers for outerwear and shoes - 10 square meters. meters.

Equipping a kindergarten with equipment will require 278.1 thousand rubles. The expenses do not include: gas stove with oven, refrigeration equipment and some other items available. To gain the trust of parents, the kindergarten will be equipped with a video surveillance system. Cost items for equipment are given in Table. 2.

Table 2. Equipment costs

No.

Name

price, rub.

Quantity, pcs.

Cost, rub.

Games room and dining room

one

Children's table *

1, 200

ten

12, 000

2

Children's dining table *

1, 000

ten

10, 000

3

Children's chair *

650

40

26, 000

four

Book corner

3, 600

one

3, 600

five

Half-open toy rack

11 900

one

11 900

6

Hinged shelf

1 900

one

1 900

7

Toys and game complexes

20, 000

one

20, 000

Bedroom

eight

Single bed, solid pine and chipboard

1 950

ten

19 500

9

Bunk bed, solid pine and chipboard

3, 500

five

17, 500

ten

Bedding (3 sets per child)

500

60

30, 000

Washroom and toilet

eleven

Mirror

1 800

one

1 800

12

Towel rack for 10 sections

2, 500

2

5, 000

13

Plumbing (additional sinks, toilets, etc.)

20, 000

one

20, 000

Kitchen

14

Tableware and Carving Equipment

10, 000

one

10, 000

15

Dishwasher

17, 000

one

17, 000

sixteen

Cabinet for storing dishes

6, 000

one

6, 000

Hallway

17

The cabinet for outerwear is five-section, LDSP

4 800

four

19, 200

Other

18

Cleaning equipment, disinfectants

5, 000

one

5, 000

nineteen

CCTV system (4-channel DVR, camcorders, microphones, etc.)

21, 700

one

21, 700

20

Other

20, 000

one

20, 000

Total:

278, 100

* tables, chairs and beds will be selected in accordance with the requirements of SanPin, taking into account the anthropometric indicators specified in Appendix 1.

In addition to the owner of the premises, who will carry out the duties of an educator, you will need to hire a nanny and a cook, who also performs the duties of cleaning the premises. According to the law, staff will need medical books, regularly undergo medical examinations. The staffing and payroll for employees are shown in Table. 3.

Table 3. Staffing and payroll

No.

Position

Number of people

PHOT, RUB

one

Nanny

one

30, 000

one

Cook

one

30, 000

Total:

60, 000

Deductions:

18, 000

Total deductions:

78, 000

Given the capacity of a kindergarten of 20 people, the maximum possible gross revenue per month (full-time stay) is 340, 000 rubles. Taking into account the increased demand for the services of children's educational institutions, it is possible to predict at least 75 percent completion of the kindergarten in the first year. In this situation (in our case, pessimistic) and an average check in the amount of 17, 000 rubles. per month, a kindergarten at home will pay for itself by the 14th month of work. Moreover, the monthly profit will amount to 52.3 thousand rubles. The current expenses of the kindergarten will include: remuneration of workers of the kindergarten, the purchase and delivery of food, utilities, other expenses (washing, disinfection, etc.). The calculations of the main period of work are given in more detail in Appendix 2.

6. Organizational plan

The start of activities is scheduled for the beginning of the new school year with the completion of all preliminary procedures and the holding of open doors in the month of August. Responsibility for the preparatory period is assumed by the owner of the premises. His responsibilities will also include hiring staff, hosting and maintaining children, and working with parents.

7.Financial plan

The opening of a kindergarten will require the attraction of 648.1 thousand rubles, for which own funds will be used. In Tab. 4 shows the starting cost items. The financial indicators for the three years of operation of the kindergarten taking into account 75% of the load (group of 15 people) in the first academic year and 100% of the load in the second and subsequent years (group of 20 people) are given in Appendix 2.

Table 4. Investment costs

No.

Cost item

Amount, rub.

Real Estate Investments

one

Room repair

350, 000

Room equipment

2

Equipment purchase

278, 100

Intangible assets

3

Registration, expenses for printing leaflets, etc.

20, 000

Total:

648, 100

8. Evaluation of project effectiveness

The project to open a private kindergarten at home is not only socially significant and easy to organize compared to large kindergartens, but it is also a stable source of income. By gathering groups at the beginning of the school year, the owner can, with a great deal of confidence, predict profit over a long period of time. In our case, with an incomplete load, starting investments will pay off by the 14th month of work, and the net profit of the kindergarten will be more than 50 thousand rubles. Moreover, indicated in Table. 1 prices for services may be increased depending on the actual number of applications for services. Project performance indicators for a three-year period of work are presented in Table. five.

Table 5. Project performance indicators

No.

Indicator

Value

one

Discount rate, %

sixteen

2

Net present value (NPV), rub.

1 587 952

3

Project net profit *, rub.

52 300 - 94 800

four

Return on sales, %

11.79

five

Payback period (PP), months

14

6

Discount payback period (DPP), months

14

7

Profitability Index (PI)%

2.45

9. Risks and warranties

The main difficulties in the implementation of the project are associated with the preparation process, including construction, execution, resolution of bureaucratic issues, settlement of issues with neighbors. However, when establishing work and admitting children to groups, the risks are minimized. Given the increased demand for kindergarten services in the area, the project manager has the right to count on the great interest of parents in their project and the full filling of places already in the first set. In Tab. 6 reflects the main risks for the implementation of the project, force majeure circumstances, as well as measures that will help to avoid their or their consequences.

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

No.

Risk

Probability of occurrence

Severity of consequences

Prevention measures

one

Difficulties in obtaining permits, time costs

average

low

Using the services of a lawyer, preliminary collection of documents, in-depth study of the issue, temporary and financial “airbag”

2

Rising food costs

average

average

Change of suppliers, optimization of costs without compromising quality of service and risk to children's health, increase in prices for services within the limits of parents' solvency

3

Mass disease of kindergarten inmates, epidemic

low

high

Следование нормам СанПин по организации распорядка, питания, соблюдение требованиям к помещению, материалам и проч., своевременное выявление заболевшего ребенка при приеме, допуск новых детей в группы после прохождения медицинского освидетельствования, своевременная уборка и дезинфекция помещений

four

Чрезвычайная ситуация, катаклизм, нападение злоумышленников и проч.

low

high

Наличие охранной сигнализации, видеокамер наблюдения, страхование, средств пожаротушения

five

Жалобы соседей в различные инстанции

low

low

Предварительное согласование открытия детсада с соседями (одобрение размещения детсада не менее 51% жителей), соблюдение законодательных норм, норм по загрузке, дисциплина в детском саду,

6

Уменьшение спроса в связи с открытием властями новых детских садов

low

low

Максимальная близость к месту жительства детей, установление прочных связей с родителями, клиентоориентированный сервис, пересмотр ценовой политики

7

Убытки из-за непосещения занятий ребенком (например, по причине болезни)

average

low

Возврат части средств родителей, заплаченных из общей суммы за питание+% в зависимости от продолжительности болезни, прием детей на освободившиеся места на сокращенный/полный день

eight

Спад спроса на услуги в несезон

low

low

Набор детей в группу кратковременного пребывания, дополнительные услуги

10. Applications

ANNEX 1

Основные размеры столов и стульев для детей младенческого и раннего возраста и дошкольного возраста

Группа роста детей (мм)

Группа мебели

Высота стола (мм)

Высота стула (мм)

до 850

00

340

180

850- 1000

0

400

220

1000-1150

one

460

260

1150-1300

2

520

300

1300-1450

3

580

340

1450-1600

four

640

380

ПРИЛОЖЕНИЕ 2

Three-year production plan and key financial indicators of the project

Get up-to-date calculations for a business plan

08/18/2019

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