Natural coffee: general market overview
At first glance, natural ground coffee may seem quite unpromising for production: the market is represented by a large assortment, the raw materials for production are imported, and sometimes even have undergone a rather long resale chain, the manufactured goods do not take up much of the sales. However, having studied the issue more closely, you can be sure that this is not so.
The range of goods belonging to the elite category does not affect demand at all. In fact, in this case, the law of the transition of quantity into the ratio of quality and price is triggered: lovers of natural coffee are well aware that in 90% of cases they overpay only for a well-known brand, and the quality of coffee (ceteris paribus, the technology of preparation, source of raw materials and etc.) does not differ not only significantly, but in general in any way.
Therefore, the packaging of good coffee is unknown, but conscientiously suitable for the issue of brand production, at a lower price than the manufacturer’s coffee “with a name”, the buyer will be more likely to buy the coffee, first at least for testing, and then, having discovered a real possibility of saving, he will buy this coffee all the time.
Massive consumers of coffee - cafes, restaurants and other catering establishments, as well as office managers involved in the purchase of coffee for organizations, will only be happy to cut costs without losing quality.
Therefore, at the initial stage, the main thing is to correctly present your own product, even with a very small margin - the main thing here is not to make big profits instantly, but to create a positive image of the product.
Then it will be possible to increase the price by leveling it or almost leveling it with others - out of habit, the consumer will still prefer your coffee.
Imported raw materials should not bother you - in fact, in our country a huge number of enterprises work on imported raw materials: from construction work to assembling foreign-made machines at domestic factories from finished parts - almost everything produced in Russia somehow has some part imported raw materials and semi-finished products. In economics, this is a normal phenomenon, and no one was burned out precisely because of foreign raw materials - only illiterate and ill-conceived conduct of business can be the reason for ruin.
Regarding the segment of the coffee market in general from the point of view of natural coffee - yes, the ratio of sales of instant coffee to natural coffee is not in favor of the latter.
But we should not forget that the coffee market is growing, and with it the consumption of natural coffee is growing, replacing expensive (for example, sublimated) types of instant coffee, which, in turn, squeezes out low-quality powder and ersatz brands from the market.
In addition, there are such statistics: in 2010, about 75% of the Russian coffee market accounted for instant coffee and coffee drinks, and the remaining 25% for natural coffee, but this share is gradually increasing. According to forecasts for 2011-2013, the average annual growth rate of natural coffee production in Russia will be 8%, instant - 5%.
So the production of natural coffee is not only profitable, but also a very interesting business, which over time can become a thing of your whole life.
Natural coffee: production technology
The production of ground coffee can be divided into several basic technological processes: dry processing of whole coffee beans, wet processing of whole coffee beans, roasting of beans and the actual production of ground coffee (grinding).
As you know, there are two main varieties of coffee - Arabica (Arabian coffee) and Robusta (Congolese coffee). The total volume of production is divided in the ratio of 70% arabica to 30% robusta. The second is generally considered less refined in terms of aroma. At the same time, it contains more caffeine, and is also often used in espresso, which allows you to achieve better coffee foam and reduces the cost of the mixture.
The preparation technology for these two species is also different. Arabica is subjected to predominantly wet processing, and robusta is dried.
Dry processing of coffee involves drying in the sun after picking berries for up to five weeks. Subsequently, according to the production technology, the coffee is kept in bags for some time and then peeling is carried out in order to separate the green coffee beans.
The production of coffee using wet processing technology involves the following steps: cleaning from impurities, separating the peel from coffee beans, washing, fermenting during which green coffee beans are peeled from the residues of the peel under the influence of enzymes and drying, and wet processing takes no more than 24 hours moment of coffee collection.
Roasting and grinding are usually carried out on specialized all-in-one equipment, unless the production of whole-fried grains is provided.
Natural coffee production: premises and equipment
The production of natural ground (as well as grain) coffee, unless it is a question of volumes of thousands of tons per month, does not require any specially equipped premises, however, the first one that is also not suitable.
A room for storing raw coffee and preparing coffee for processing will take only 10-15 square meters. m. based on a production volume of approximately 30 kg per hour, subject to a 3-shift (round-the-clock) schedule. In addition, the warehouse should have crushing equipment — a crusher (about 85-90 thousand rubles), however, often manual flat (or driven) rollers for a metal profile are used to flatten raw grains.
The area of the main workshop is about 20-30 square meters. m (for production volumes indicated above). It contains the actual installation for the production of ground coffee (for the production volume indicated above - € 48, 000) and equipment for sifting powder - ground and roasted coffee, on which the powder of the finished coffee is selected according to the specified fractions.
For this, a conventional flour sifting machine is suitable - for example, PVG-600M (about 20-25 thousand rubles) or PM-900M (about 60-65 thousand rubles).
The packaging, packaging and finished goods warehouse simultaneously covers an area of 10-15 square meters. m (for production volumes indicated above).
The room is equipped depending on the specifics and volume of packaging. For him, the question of dosage and packaging always remains important. Therefore, special attention should be paid to the dispenser and the packaging machine. A quality device, even a used one, will cost no less than 1 million rubles. - it will be enough for a larger production volume than indicated above, since the packing speed is 80-90 cycles per minute.
Requirements for all rooms at the same time: running water, sewage, electricity (minimum voltage of 150 kW), ventilation, supply and exhaust.
Natural coffee production as a business: development prospects
As you might guess, similar to the production of coffee processes occur in the production of cocoa. This is the first product that will come to your mind if you decide to start your own business with the production of coffee.
Second direction: own network of coffee houses. Here, as they say, comments are superfluous. Own catering enterprises - this is not only a significant increase in production for sale on their network, but also income incomparable with the wholesale trade in coffee - the cost of a cup of coffee in a cafe is much higher than that drunk at home.
The third area is the fashionable vending business now: the installation of coffee vending machines (they are also called "coffee machines") in crowded places, as well as mobile points (respectively equipped cars). As you can see, there is room to grow - and this, apart from, of course, a simple increase in production volumes.
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Read also: Your instant coffee business
Video about coffee production: