A business selling musical instruments is good for at least three reasons. Firstly, no licenses or special permissions are required to open it. Secondly, the product does not require specific storage conditions other than reasonable. Thirdly, as practice shows, this is a great option for your own business for those who are really interested in music.
The first chord. Permissions.
In order to open a musical instrument store, it is only necessary to register an Individual Entrepreneur or a Limited Liability Organization. Registration procedures practically do not differ in any way, with the exception of the fact that when registering an LLC, a charter and an authorized capital of 10, 000 rubles are required. Private entrepreneurs are not available for certain types of trade, for example, securities or alcoholic beverages, but this type of registration has its advantages: private entrepreneurs are not required to keep accounting records, the tax amount for private entrepreneurs is 13% of the profit, and activities can be terminated at any time. Therefore, registration of an individual entrepreneur is more justified for this type of activity.
The second chord. Orientation.
Before opening a music store, it is absolutely necessary to decide on the assortment that you plan to present. There are tons of options: from a guitar store to a music supermarket. It is easier, of course, to start with a small assortment, but it must be remembered that the customer audience of such a store is not comparable with the number of customers in large stores.
In addition to the instruments themselves, as a rule, music stores offer lighting and DJ equipment, as well as accessories. This is another way to attract customers. A person who once came for drumsticks can return for a new drum kit. The main thing is what impression remains of visiting your store.
The third chord. The room.
As always, it is necessary to observe the main rules for choosing a room: it is desirable that it is located in the city center or on one of the main streets of the city with a large flow of passers-by - this will provide you with additional advertising and will be easily accessible to customers in your store. Additional advantages are the location in shopping centers. This is a place where large numbers of people are going to spend money, including for unplanned things, for example, for their first acoustic guitar.
The room itself should be quite spacious, especially if you plan to include large-sized instruments (pianos and pianos) in the assortment. The most optimal is a room of 100 square meters, it can accommodate up to 3000 items of goods.
Regardless of the selected sizes of the assortment and the store itself, it is necessary to organize the space in such a way that the buyer has the opportunity to test any tool. An ideal option would be to organize a separate specially equipped room.
Chord number 4. Music staff
The requirements for personnel in music stores are understandably high: in addition to sociability and the ability to present themselves and goods, the seller of musical instruments must be able to play at least one of those presented in the assortment. This in no way means that you certainly need to hire a whole conservatory with flutists and trombonists. It is enough that your sellers have the skills to play the most common instruments - guitar, keyboards, percussion, because it is these types of musical instruments that most often attract beginners.
It is also necessary for personnel to understand the brands and types of equipment. It is possible that they will have to give advice to customers and it is better if this help is competent. The client is unlikely to return to the seller, who advised him of inappropriate equipment.
Chord 5. Mom Advertising
In terms of advertising, the music business is quite specific. Here you need an advertisement that makes it clear that you are "cooking in a musical kitchen." Concerts, autograph sessions, music evenings - all your potential clients are here. And if you are in front of them, then you know your job.
Advertising on television and in magazines is unlikely to work here. Roughly speaking, you need to be heard, because you have a music store.
Many today prefer online advertising, organizing online stores. In the case of a music equipment store, the site is more likely to be exploratory in nature. If you still made a page on the Internet, try to update it as often as possible by downloading information about new supplies and products. Few people buy a piano on the Internet, but they will definitely know that you have it.
The main thing. Investments
The bulk of your capital allocated to the store will go immediately to the rental of premises, its equipment and the purchase of the first batch of goods. This stage will cost you $ 150-200 thousand.
Based on the fact that the staff of your music store will be from 3 to 5 people, their first salary will cost $ 2000-3000. Do not forget about such positions as an accountant, a master of cleanliness and a security guard.
Creating a decent online store will cost about $ 5000.
Another $ 150-200 will have to be spent on opening the IP. LLC - will come out more expensive because of the registered capital.
And most importantly, do not forget about utilities.
Daria Ilkevich
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