Own business: an educational center for children and adolescents

* The calculations use the average data for the World

A training center for children and adolescents may not be the most original business idea, but it deserves close attention. There is always a demand for additional education, but it is especially high now, when many parents are not satisfied with the level of school education and they are looking for additional opportunities for the development of their children and increase their knowledge. Beginning entrepreneurs are surprised by the fact that competition among educational centers that focus on school-age children rather than teenagers is relatively small.

However, there is nothing surprising in this. As various studies and observations of the owners of various developmental, psychological and training centers themselves show, parents are ready to invest more money and energy in teaching preschool children in the hope that it will be easier for the latter to go to school in the future. In addition, the issue of having a desire to attend classes with the child himself is of no small importance. Preschoolers, as a rule, are focused on obtaining new knowledge, go to various sections with pleasure and listen to teachers. In the elementary grades, the child’s general mood remains, but parents, in order to reduce the burden on the new student, limit the number of additional classes, leaving only those that are not directly related to the educational process (for example, sports sections or creative classes in studios). By high school, the objective need for additional education is gradually increasing (children do not cope with the program or, conversely, receive insufficient knowledge), but the motivation of the child is significantly reduced.

The services of educational institutions of additional education for high school students who have to pass the State Agrarian Examination and the Unified State Examination are most in demand. But here, both parents and teachers often encounter difficulties in working with adolescents who do not want to study, often sabotage classes, refusing to attend or work with a teacher.

However, experts still consider this area of ​​work profitable and promising. The high demand for educational services, relatively low start-up costs (from $ 15 thousand) and good profitability (30-40%) make this business attractive for beginners and experienced entrepreneurs.

To begin, consider its main advantages. Educational services are quite diverse and are not limited only to traditional teaching subjects. If you have experience in education, your own best practices and practices, you can develop copyright courses that are more popular than the usual training programs. In addition, you can constantly expand and supplement the list of services you offer, focusing on the needs of your customers. For example, you can conduct psychological trainings, arrange various master classes, introduce additional courses and even publish your own educational literature. The opportunities for expanding and developing your business here are limited only by your imagination and the ability to find resources to implement your ideas.

Legal issues of organizing a training center in 2014-2015

Special attention deserves the issue of legal registration of your activity. On September 1, 2013, Federal Law “On Education in the Russian Federation” No. 273-FZ came into force, which regulates educational activities. Changes in the law affected the legal form of organizations entitled to conduct training. So, if previously only non-profit organizations (POW (formerly know-how) and non-profit organizations) had such a right, now LLC, CJSC and OJSC can also carry out educational activities on the basis of a license.

In fact, the procedure for obtaining a license to conduct educational activities is quite complicated and lengthy. Keep in mind that the implementation of educational activities without a license is fraught with serious consequences up to criminal liability. However, there are quite legitimate reasons to avoid the need for a license. It is not required for conducting one-time lectures, seminars, trainings, organizing exhibitions, providing consultations, etc., but only if, at the end of these events, final certification is not carried out and students are not issued documents confirming their education or qualification. Such documents include diplomas, certificates, certificates, certificates, etc. In addition, individual labor teaching activities are not licensed, including in the field of professional training.

The following types of educational institutions exist: pre-school, general education (primary general, basic general, secondary (complete) general education), primary vocational, secondary vocational, higher vocational and postgraduate vocational education institutions; institutions of additional adult education; special (corrective) for students, pupils with developmental disabilities; institutions for orphans and children left without parental care (legal representatives); institutions of continuing education for children; other institutions involved in the educational process.

According to the Regulation on the licensing of educational activities No. 277 of 08/18/2019, the licensing requirements and conditions for the implementation of educational activities are:

a) licensee conducting or applying for licensing by the license applicant for educational activities for educational programs provided for the corresponding type of educational institution or for scientific organizations in accordance with the Law of the Russian Federation “On Education” and the Federal Law “On Science and the State Scientific and Technical Policy”;

b) the applicant has a license (licensee) in the ownership or on any other legal basis of equipped buildings, structures, structures, premises and territories necessary for educational activities on educational programs of the declared level and focus (including equipped classrooms, facilities for practical training, premises for the work of medical workers, meals for students and pupils) and meeting the requirements established in accordance with the legislation of the Russian Federation ebovaniyam;

c) the applicant has a license (licensee) educational and methodological documentation, provided for in paragraphs 6, 6.1 and 8 of Article 9 of the Law of the Russian Federation “On Education”, as well as educational, educational and methodical literature and other library information resources and means of ensuring the educational process required for the implementation of educational programs of the declared level and focus in accordance with federal state educational standards (federal state requirements) and corresponding mouth copulating in accordance with the Russian legislation on the requirements of education;

d) the presence in the state of the applicant of the license (licensee) or the involvement of pedagogical staff on another legal basis, the number and educational qualifications of which ensure the implementation of educational programs of the declared level and orientation and meet the requirements established in accordance with the legislation of the Russian Federation on education;

e) compliance by the licensee with the requirements established by the legislation of the Russian Federation on education for the organization of the educational process, as well as for the rights of participants in the educational process, including the requirements for the maximum educational load of students established for educational programs of the appropriate level and focus;

f) compliance by the licensee with the maximum number of students and pupils stipulated by the license;

g) the observance by the licensee of the Rules for the provision of paid educational services, approved by Decree of the Government of the Russian Federation of July 5, 2001 N 505.

An educational institution, like any legal entity, is subject to mandatory state registration. After registration, you will need to register with the taxpayer and assign a taxpayer identification number, as well as register with extra-budgetary funds (the Pension Fund, the Compulsory Medical Insurance Fund, the Social Insurance Fund and the state statistics body (with the receipt of statistical codes - OKVED, OKPO and etc.) Suitable OKVED codes for such activities (relevant for 2015):

08/18/2019 Further education of children

This grouping includes:

- additional education for children aged mainly from 6 to 18 years, the main tasks of which are to provide the necessary conditions for personal development, health promotion, professional self-determination and creative work of children, carried out:

  • in extracurricular institutions (children's music schools, art schools, art schools, children's art houses, etc.);

  • in general education institutions and educational institutions of vocational education.

08/18/2019 Training in preparatory courses for admission to educational institutions of secondary vocational education.

To register an educational institution:

  • to pay the state fee (7500 rubles from January 1, 2015);

  • prepare and submit to the registering authority the constituent documents of the organization being created (depending on the legal form, the protocol or decision on the creation of the organization, the Charter, possibly the memorandum of association, as well as a number of other documents in case of registration of a public association), information about the founders, information about the location permanent executive body;

  • to notarize the signature on the application for registration of a legal entity in the established form (the applicant must be one of the founders) and submit the application to the registering authority.

When the organization is registered, then, before embarking on practical activities to provide educational services, it must obtain a license. The procedure for licensing educational activities is determined by Decree of the Government of the Russian Federation of August 18, 2019 No. 966 “On licensing of educational activities”. Licensing of educational activities is carried out by the Ministry of Education of the Russian Federation, state educational authorities of the constituent entities of the Russian Federation and local authorities vested with relevant powers in accordance with the legislation.

To obtain a license, the following documents will need to be submitted to the licensing authority:

a) an application for a license (hereinafter referred to as an application), agreed with the founder, which indicates:

  • full and abbreviated (if any) name, legal form of the license applicant in accordance with its charter, location, address of educational activities, state registration number of the entry on the establishment of the legal entity and data of the document confirming the fact of entering information about the legal entity to the Unified State Register of Legal Entities;

  • tax identification number and data of the document on registration of the applicant for a license to register with the tax authority;

  • a list of educational programs under which the license applicant intends to conduct educational activities, indicating their level and focus;

  • license validity period;

  • information on the planned number of students and pupils, including educational programs declared for licensing;

b) copies of constituent documents (with the presentation of the originals, if the copies are not certified by a notary). A scientific organization or other organization having an educational unit conducting vocational training shall additionally submit a copy of the regulations on the specified unit approved in the established procedure;

c) copies of the staffing list and other documents certified by the head of the license applicant confirming the presence of the license in the applicant’s staff or other ways to engage in the educational process according to the educational programs declared for licensing for teaching staff, the number and qualification of which ensure the implementation of educational programs of the declared level and focus and meet the requirements established in accordance with the legislation of the Russian Federation m, as well as information about the educational process staffing and staffing signed leader license applicant;

d) copies of documents confirming that the applicant has a license in the property or on any other legal basis of equipped buildings, structures, structures, premises and territories, including equipped classrooms, facilities for practical training, including physical education and sports facilities, conditions for ensuring students, pupils and employees with food and medical services for the stated license term (with the presentation of the originals, if the copies are not certified by a notary), as well as a certificate of material o-technical support of educational activities for educational programs declared for licensing, signed by the head of the license applicant.

A license applicant who rents premises for organizing the educational process in a state or municipal institution that is an object of social infrastructure for children, presents a certified copy of the document confirming that the founder of the state or municipal institution in accordance with paragraph 4 of Article 13 of the Federal Law on Basic Guarantees the rights of the child in the Russian Federation ”an expert assessment of the consequences of a lease to ensure education, upbringing I, development, recreation and rehabilitation of children, providing them with medical, medical and preventive care, social protection and social services for children;

e) conclusions issued in the prescribed manner by the bodies exercising state sanitary and epidemiological surveillance, state fire control, on the compliance of buildings, structures, structures and premises declared by the license applicant for educational activities with the requirements established by the legislation of the Russian Federation.

f) the curriculum for each educational program declared for licensing (a list of disciplines (subjects) included in each declared educational program) indicating the volume of the academic load (for educational institutions of vocational education - classroom and extracurricular) in these disciplines (subjects).

g) a certificate of the availability of educational, teaching and methodological literature and other library and information resources and educational process support necessary for the implementation of educational programs declared for licensing, signed by the head of the license applicant.

A license applicant who intends to implement educational programs using partially or in full distance learning technologies provides information and copies of documents confirming the availability of appropriate methodological and resource support that replaces partially or in full the traditional educational resources;

h) a document confirming the payment of the state fee for the consideration of the application;

i) an inventory of documents submitted to obtain a license.

The forms for presenting the information provided for by subparagraphs “a”, “c”, “d” and “g” of the paragraph are approved by the Ministry of Education and Science of the Russian Federation.

Training center as a business

Start organizing your own educational center for children and adolescents with a detailed preparation of a business plan. Think in advance what you can offer your target audience, develop training programs, determine how many and which teachers you need. Try to maximize the target audience: it can be both children of preschool age, as well as younger schoolchildren and high school students. You can not only attract more customers, but also organize the work of your center in several shifts to avoid downtime. For example, preschoolers usually study in the morning, primary school students in the afternoon, and adolescents in the evening.

To reach the monthly turnover, comparable with the initial costs of opening your center, you must recruit at least one hundred students and conduct at least 40 hours of classes. The cost of training depends on the course and starts from 2000-2500 rubles per month, depending on the frequency. Bet on short-term courses and intensive exam preparation programs that are most successful.

For classes you will need spacious rooms. According to SES standards for educational institutions, each student should have at least 5 square meters. meters square. That is, if your group consists of ten students, a class of at least 50 square meters will be required to accommodate them. meters. Although this requirement is not so strictly enforced. Leasing a room at least for the first time is best on the basis of a municipal educational institution. The cost of such a lease is from 300 rubles per square meter. The fixed rental price is from 35 thousand rubles. As your center develops and expands, you should consider renting individual rooms and equipping classrooms. Для учебного центра потребуются парты или столы и стулья (если вы арендуете помещение в учебном заведении, то на мебели можно сэкономить), компьютеры или ноутбуки, если вы планируете использовать их в образовательном процессе, оргтехника (копировальный аппарат, сканер, проектор), обучающие материалы и учебные пособия. Общая стоимость такого оборудования оценивается в $ 10000.

Главное условие успеха вашего образовательного центра – качественный преподавательский состав. Найти хороших педагогов несложно, но будьте готовы предложить им достойную оплату их труда. Для работы в небольшом центре потребуется минимум 4-5 специалистов первой и высшей категории. При подборе сотрудников обращайте внимание на их опыт. В идеале желательно посмотреть, как они работают с детьми. Обратите внимание, умеет ли педагог объяснить своим ученикам непонятные моменты, уделяет ли он внимание получению обратной связи или же учебный процесс проходит «в одностороннем порядке». Кроме преподавателей, вам потребуется также администратор и бухгалтер (последний может быть приходящим). По мере расширения списка предлагаемых вами услуг, штат ваших работников также будет увеличиваться. К примеру, для проведения тренингов и консультирования вам потребуется психолог, для творческих занятий (рисование, лепка и т. д.) – отдельный преподаватель с соответствующим образованием.

Не забывайте о вложениях в рекламу вашего заведения. Расходы на рекламу составляют примерно 10-15 % от первоначальных вложений. Рекламировать свои услуги лучше всего в интернете – на различных региональных сайтах и форумах (особенно форумах для родителей). Не обходите своим вниманием социальные сети, ведь именно там больше всего времени проводит ваша целевая аудитория. Неплохо срабатывает и наружная реклама, но ее размещение обходится намного дороже продвижения в интернете (при грамотном подходе). Со временем новые клиенты будут приходить в ваш центр по «сарафанному радио» - по рекомендации друзей и знакомых, дети которых уже обучаются у вас.

Дополнительную прибыль (пусть и небольшую) может принести издание обучающей литературы, пособий и методических материалов. Совсем необязательно издавать их самостоятельно. Можно предложить сотрудничество книжному издательству, которое специализируется на учебной литературе.

Бизнес в сфере образования отличается высокой рентабельностью. Однако пока к нему наблюдается некоторое недоверие со стороны предпринимателей. Между тем, спрос на образовательные услуги велик. При относительно небольших вложениях вы получите хорошую прибыль, а главное, любимое и интересное дело.

Sysoeva Lilia

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