Own business: fencing school

* The calculations use the average data for the World

Opening a fencing school will require from 356, 000 rubles. The profitability of such an initiative cannot be called high, but it grows with every person taken for training. The payback period is unlikely to be less than a year.

Currently, a considerable number of parents seek to send their child to some section so that he can usefully spend his free time. Yes, and many adults held people would be happy to diversify their leisure time, enrolling in a sports school. Here the choice is huge: from chess to shooting sports, and everyone can find something to their taste. In fencing, there is a special romantic component, its own grace and beauty. This sport can be interesting for both children and adult men and women, there are no restrictions for anyone, only if there are no health problems. If you have devoted many years of your life to sports fencing, it makes sense to start teaching this sport, making money from it. If you are just interested in a business such as your own fencing school, then it’s enough to hire a highly qualified trainer to get things going.

Êtes-vous prêt?

A private sports school does not require any special registrations or permissions, you can get some formal approval from the Fencing Federation, but you will have to spend a lot of time and energy, it will not affect the possibility of opening a section, it will only give a bonus for advertising and will reassure some especially doubtful parents. The main thing is that you are registered as a business entity, indicating the code (OKPD 2) 93.1 Sports services.

Fencing is not as common a sport as soccer, basketball or swimming, so in small towns it is worth trying to find out if such a section is in demand, because equipment and training equipment cost a lot of money. In large ones, it will not be difficult to find a client; in general, it is a sport for the middle class, for people who are able to invest more in their leisure time than buying shirts, shorts and sneakers. As for competition, it is quite possible to successfully conduct business, even if there are a dozen of such sections in a city, the main thing is that they are located far from you. The proximity to business centers will allow the client to attend classes after work, and to schools will give young students the opportunity to quickly get home, because many of the educational institutions are located near residential areas. You can even arrange with the school principal to rent a gym in the evening. If you have to rent a room in other places, then remember that the room should be spacious and easily accommodate up to 20 people, who also have to deal with physical exercises. As a rule, landlords initially report what the gym is for; Martial arts venues are right for you. It is absolutely not advisable to rent a room for a month, it will cost at least 200 thousand rubles, so it will be enough to pay an hourly rent for the actual use of the hall. At the same time, you will have to give an average of 600 rubles, knowing this figure, you can roughly calculate the deductions for the rental of premises.

With a well-established work, you will have about six groups: two children’s, two youthful and two adults, it makes sense to divide them into female and male groups. Each group is engaged 2 hours a week, one evening, one day for each age category. Total is 12 hours a week, which in monetary terms is 7200 rubles per week and 28800 per month. However, at first even two recruited and staffed groups will be a good success, because on average 15 people are engaged in one group (it can reach up to 20, but it will be difficult for a trainer to train more), then the rental amount will drop to 9600 rubles. It turns out that you will never overpay the rent, because you have to pay only for the time that is necessary. Most likely, your first students will be the children of nearby schools and adult serious men.

In order to be sure that there will be no accidents during the classes, it is recommended to require participants to receive medical certificates from doctors who will confirm the safety of such classes for your future clients. Contraindications to classes are disorders of the motor apparatus, problems with the back, joints or eyesight. It is especially important to monitor the health of children, remember that during fencing classes in your section, you are responsible for the life and health of the child. It is also not recommended to take novices to the school under the age of 9, only the most experienced coaches can prepare a child from the age of seven (although some give rapiers in their hands as well, however, only plastic).

But, having received a martial arts hall for certain hours, one should not expect that the job is done. Fencing is distinguished not by simple refereeing and control of the fight, but based on electronic indicators. If everything is simplified to explain, the costumes of fencers are connected to a special apparatus that automatically fixes injections. Here it is worth deciding what kind of fencing you will teach: rapiers, skewer or saber. The best option is to give the opportunity to learn everything, but then you will have to look for a trainer who owns all types of weapons, however, there are a lot of such experts among fencing mentors. Accordingly, it will be necessary to allocate funds for the purchase of equipment, while it is best to take into account the universal, which is suitable for all three types of fencing at the same time. These include:

  • Fencing track - 160 thousand rubles

  • Electro-fixer - 11 thousand rubles

  • Coaching equipment - 27 thousand rubles

    • Two masks - 11 thousand rubles

      • Saber - 3.5 thousand rubles

      • Swing room / for rapier - 7.5 thousand rubles

    • Breastplate - 10 thousand rubles

    • Protective sleeve (only for swords) - 1, 5 thousand rubles

    • Universal coaching glove - 1, 5 thousand rubles

    • Mask protection (only for sabers) - 1 thousand rubles

    • Foot protection (only for swords) - 2 thousand rubles

  • Coiler-coiler - 15 thousand rubles

  • Two lead wires - 3 thousand rubles

216 thousand rubles are needed for the purchase of equipment. There is a possibility that the hired coach will have equipment for himself (or at least part of it), which will save a little, but the main expenses will be borne by the purchase of the track. You can, of course, at first do without fixing equipment and punches, teaching your students the fighting technique and telling the theory how refereeing is done, but then you cannot be called a full-fledged fencing school, and it will be difficult for a teacher to evaluate students' skills and results . For provincial cities, where the requirements for such exotic sports as fencing are not so high, the lack of equipment may not be critical, especially if you have the first section for many kilometers around; in megacities, they won’t take you seriously.

We must not forget about another rather significant aspect. Sports sections, and especially the fencing section, have a rather long payback period due to long recruits to groups, long promotion (not too huge percentage of people strive for sports) and initial costs. The above six groups engaged in 2 times a week - this is something to strive for, but at first you are unlikely to succeed, but the trainer will not care much, he makes money, and he needs them every month from the first time. It’s good if the coach is you, but if a specialist was involved, and he is really a professional in his field, losing it is losing the case? When calculating the starting capital, it is necessary to avoid delays or non-payment of wages to this persistent person, it is worth planning the amount of expenses for paying for his services for six months in advance. Having tried, you can find a mentor who is ready for 20 thousand rubles a month to study with primary groups (1-3, no more), later paying him a couple of thousand for each new one. It turns out another 120 thousand. Truly distinguished fencing experts will never go to a simple section, they often give private lessons, which brings them a more pleasant income, so you can look at the staff working in government institutions. There are experienced coaches who are forced to receive indecently small money for their work, and then your school will get a good mentor.

When the premises are found, the conditions for working with the trainer are discussed, the equipment is purchased, and everything is in order with the documents, you can start opening the section. But at first it’s worthwhile to conduct a small advertising campaign, if one can call hanging information leaflets in schools. Advertising does not require large expenditures, if you rent a gym at school, then you should start by posting in it the same information about the new section. Pupils of this educational institution will constitute a significant part of your first group, but in order not to be limited to them, leaflets can be placed in other educational institutions. If you rented a room in the business quarter, it makes sense to pay for the work of promoters who, on busy streets, will begin to distribute information sheets to potential customers; if the section will be located in the midst of the housing estate, it is enough to scatter leaflets in the mailboxes or just leave it in the stairwell. Depending on the circulation, such an advertisement will cost an average of 10 thousand rubles, while you can place an advertisement in a local newspaper. And finally, it will not be superfluous to register the page of your section on social networks, especially in the future, because after recruiting the first people, “word of mouth” will start playing in your favor, and it will work not only in real life, but also on the Internet, where it would be nice to have your own representation.

To summarize, calculating the amount of starting capital:

  • Rent - 9600 rubles per month (calculation for the two originally recruited groups)

  • Coach services - 120 thousand rubles (for the first six months)

  • Purchase of equipment - 216 thousand rubles

  • Advertising - 10 thousand rubles

It turns out 355, 600 rubles, round up to 356 thousand. In addition to these costs, you should immediately come to terms with the fact that you will begin to receive serious profit no earlier than six months later. Of course, there is a chance that your fencing school will be of interest to about a hundred people, and all of them will go together to sign up for you, but reality, as a rule, develops differently. At the first sets you will be visited by about three dozen people, they will know everything thoroughly and will leave, leaving a promise to reflect on enrolling in the section. You may have to start with understaffed groups. A considerable percentage will disappear later in the classroom, in any sport there are those who initially overestimate their strength. Someone is not suitable for health. Many can be scared away by the need to purchase expensive equipment, because its cost can reach 25 thousand rubles. The cost may vary depending on the type of weapon used and the high cost of the things themselves, here are the calculations for even the most expensive ones. In this case, beginners can be allowed to engage in the first days without electrical equipment, so that they have time to buy more expensive, but later needed things, for example, electric jackets.

If you are not afraid of all these difficulties, and you are ready to open a sports school of fencing, then proceed to the development of sports in your city, which will also bring you profit.

Allez!

Yes, about profit, the most important moment for any entrepreneur. Of course, moral satisfaction from the fact that your students are developing and, perhaps, striving for titles is great, but even such a socially significant business does not cease to be, so you need to know how much you can get by teaching young talents the art of owning a blade. With more than one month of working group, you will have, as mentioned above, 6 groups, divided by age and gender. Each is engaged in 2 hours a week, with a monthly subscription for classes. The possibility of payment for each lesson should not be ruled out, but such cases will be isolated, if at all. If there is a desire, in his spare time, the coach can conduct individual lessons. The cost of monthly training for a child can be set to about 500 rubles, for an adult - twice as high. Thus, from six groups of fifteen people each income will be 75 thousand rubles per month, provided that 2 of them are children and the rest are adults.

Do not assume that this will have to be limited, because you still have a lot of time a week to recruit new groups. Develop all three directions - and rapiers, and swords, and sabers; this will give the customer freedom of choice and attract him.

Well, the operating profit will be (the rent and the trainer's salary are deducted) 26, 200 rubles, and the net profit - 22, 270 rubles with deductions for income minus expenses. In general, the profitability of such an initiative cannot be called high, but it grows with every person taken for training. As you might guess, the payback period is unlikely to be less than a year. You can use the option with an increase in the cost of training, but 1000 rubles for an adult is a normal and decent payment; only the most modern fencing schools using wireless equipment and the services of highly professional trainers can afford the cost of a subscription of up to 3 thousand per month. To assign such a price means to scare away all customers, because the opening fencing school, even having such a high level, must earn a name before it can set such a price. But propaganda is not required in this business, it is enough to convey information about the services provided to sports fans, and there are those who wish.

What next? If your wards show a good level, then it is quite possible, after talking with the sports federation, to start taking part in competitions. After all, sport is distinguished by a competitive element. From the first lessons, an experienced trainer is able to assess the potential of each student; closely engaged in training promising personnel, you can develop them to a decent level to win awards, medals and diplomas, and this in fact increases the prestige of your school, attracts new customers and allows you to keep up to date by purchasing modern equipment.

If you show extremely good results, there is a chance to start receiving sponsorship, becoming already a full-fledged sports club, whose performances are monitored not only by the mothers of the trained children. The development vector in such an enterprise is clearly defined and coincides with the principle of all sports - “Citius, altius, fortius”. However, if among the recruited contingent there are no nuggets of fencing art, you can make good money on expansion, attracting more and more new participants and increasing the number of groups. It will not be easy to popularize fencing, it is not hockey or football, but with the right pitch and effective training, the number of students will hardly decrease. And, of course, the most important link in this entire built system is a trainer who can both lead your school to success and scare away everyone. Particular attention should be paid to the personnel issue, and even better, to independently attend some classes, periodically appearing as a spectator, and possibly a participant.

Fencing school - 2 in one, socially useful undertaking and business with passive income.

Matthias Laudanum (c) www.clogicsecure.com - A portal to small business business plans and guides

08/18/2019


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