Own business: home tutoring services

Educational business Educational services for children

Almost any teacher sooner or later becomes a tutor. Someone provides these services as an additional source of income in the presence of the main job, and someone turns tutoring into a profitable and successful business.

A good tutor should have the appropriate special education and extensive teaching experience. Despite the fact that there are no strict requirements for special education to work in this area, nevertheless, having one significantly increases your demand among clients and, as a result, your income level. Although it is worth noting that many parents who choose a teacher for their child are guided, first of all, by the reviews and recommendations of acquaintances, and not by a diploma and entries in the teacher’s work book.

The services of a good tutor are in great demand. As the curriculum becomes more complicated or, conversely, the school curriculum simplifies, parents are forced to seek help from teachers outside the school who will help their children better understand school subjects, study subjects of interest to them in more depth and prepare for numerous exams.

So, the main target audience of the tutor is schoolchildren who either do not cope with their studies at school, or, on the contrary, want to go beyond the traditional program; high school students who seek help from teachers in preparation for final and entrance exams; first-year students of higher educational institutions.

The largest number of tutors are engaged in teaching foreign languages ​​(mainly English and German), Russian and literature, mathematics, physics, chemistry, biology. Classes can be carried out both at home, and with home visits to the student.

In the first case, you will need a free room (room), where none of the household will distract you from classes.

In the second case, the cost of a tutor's services includes travel expenses. Of course, it is more profitable to recruit students in the area where you live, a 5-10 minute walk from your home. The latter option is less convenient, since you still spend at least half an hour of your time on the road.

In addition, you will have to carry all the necessary teaching and methodological materials with you. Well, if these are small books. However, often for classes you have to use additional equipment (for example, a computer, projector, tape recorder, whiteboard) or bulk materials (cards, posters, etc.). In this case, only the option of studying at home or in a specially rented room in a neutral territory is possible.

Like any teacher, the tutor should have a pre-prepared plan, which will detail and gradually describe the curriculum and topics that are studied in each lesson. It is advisable that your students have this plan as well. If you do not have much experience in teaching and special achievements in scientific work, then the cost of one lesson will be about 250-500 rubles, depending on the region in which you live.

Then, when you gain enough experience in teaching and a good reputation among existing and potential clients, you can raise the cost of the lesson. The duration of one lesson depends on the age of the student. For kids of preschool and primary school age, this time should not exceed 30-40 minutes. For adolescents and adult students, a lesson can last 60-90 minutes. The average length of one lesson is 40-60 minutes (academic and astronomical hours).

If you consider tutoring not as a temporary or additional source of income, but as your main income, follow these simple rules:

  1. Gather advice from the students (or their parents) with whom you worked.
  2. Constantly engage in self-education, take part in specialized seminars, attend continuing education courses. And do not forget to hang the best diplomas and certificates in your office so that your customers can familiarize themselves with them.
  3. Pay particular attention to scheduling work. Of course, a tutor who conducts individual lessons has objective limitations on the number of students he can take. In order to optimize your working time and reduce the number of “free” hours, plan classes based on not only the capabilities of your clients, but also your own time. In the morning hours, those who study in schools on the second shift are engaged. After lunch, students who attend school on the first shift come to classes. Evening hours are suitable for applicants, students and working people. Least of all customers - at lunchtime from 11-12 to 14-15 hours. To avoid downtime and loss of money, offer your customers discounts on classes during this period of time.
  4. Do not save on materials. Regardless of your specialization, it is unlikely that you can do without a computer and printer. They are useful for drawing up a work plan, contracts with clients, preparation of additional training materials, etc. In addition, depending on what subject you teach, you may need certain teaching materials that are now quite expensive. If all your students are at about the same level and go through the same program, then you can get by with one set of manuals. If you teach, for example, foreign languages ​​to students with different levels of knowledge, take into account the costs of acquiring textbooks, manuals and discs for teachers, additional materials. The cost of one set is from 1000 rubles and above. Some teachers, trying to save on the purchase of expensive manuals, purchase simpler textbooks, which does not affect the quality of training in the best way.

Students can be searched for using traditional advertising (newspaper ads, direct mail), and by posting ads about their services on local Internet portals and forums. Especially effective is the placement of announcements in educational institutions and in the territory adjacent to them. Gradually, the tutor forms his own client base, and traditional methods of advertising are replaced by word of mouth: clients who come on the recommendation of your current or former students.

Over the past few years, in our country, the distance learning method is gaining popularity - via the Internet. You can work in this way without leaving your home. Classes are built in the same way as in the traditional communication between the teacher and the student, but through a special Skype program with a minimum set of headsets - a video camera and headphones with a microphone. Of course, with this format of work, there are certain restrictions on the presentation of material and the use of teaching aids.

For example, according to the Law on Copyright Protection, even after purchasing a printed version of a training manual, its owner does not have the right to scan / copy and distribute these materials, unless otherwise specified. There are teachers who do not pay attention to these prohibitions and send materials to their students in electronic form. The rest recommend that students purchase printed manuals and study them.

During distance learning, teachers place announcements of their services on thematic resources and on their own website or blog. As a rule, the first lesson is free. During it, the teacher can assess the level of knowledge of his student, and the latter - to understand whether it is comfortable for him to deal with such a tutor. The cost of one lesson on Skype is from 200 rubles per lesson and above (not counting the preparation for the lesson, which in itself can take several hours at first).

The advantages of this form of work: classes can be held at almost any time (including late in the evening, if it is convenient for the teacher and student), clients study in the usual atmosphere at home, payment for classes is made by bank transfer, there is no territorial restriction on finding clients .

However, there are certain drawbacks: it usually takes more time and effort to prepare for such classes, you need to have good computer skills, since preparing tasks and checking them with error analysis is usually done in writing so as not to waste time during class. With distance learning it is very difficult to assemble a group of several students, so in this case it is better to work with each of them individually.

If you plan to work independently, it is enough to register as an individual entrepreneur. If in the future you are going to open your own school, then you will need to register it as a KNOW (non-governmental educational institution) and obtain a special license for educational activities. She is issued in territorial education committees. To obtain a license, you will have to prepare a number of documents that confirm the high level of services provided. Only such an educational institution has the right to issue state-standard documents to its clients.

Sysoeva Lilia

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