Own business: installation of Smart Home complex systems

* The calculations use the average data for the World

With the development of technology, the automation process of any system has accelerated significantly. Today it is no longer surprising anyone with complex complexes that are independently regulated depending on external conditions or have predefined work programs depending on various indicators. The so-called “smart home” system, which is a combination of automated living space management systems, is becoming increasingly widespread. In Western countries, this phenomenon is almost universal, in Russia, despite the interest of the population, a relatively small number of companies are engaged in these services.

All this allows you to gain a place in the market just being developed. Moreover, the multi-variant implementation of the system allows us to offer our services to a sufficiently large number of people, in fact, any homeowner is a potential client, because simple “smart home” systems can be installed at a very low price. At the same time, the installation of these systems leads not only to an increase in the level of comfort, but also to an increase in safety and protection, and therefore such systems can be popular with many people. Although, for the most part, a “smart home” is still in this country the prerogative of wealthy people.

When entering the market in a big city, it is likely to come across competitors who already have experience in working and promoting their services. It is possible that they also have a well-known name and excellent reputation, in which case they will have to convince the population that the new company can offer something new or better. That is, it’s nice to have any innovations, features, some promising developments. There is an easier way to win a client - to offer a slightly lower price for your services, but here you need an accurate economic calculation on the appropriateness of this policy. Perhaps, it’s not worth working in small cities, because a small percentage of the population makes orders for the installation of “smart homes”, and in a small settlement this absolute indicator will not be sufficient to support the work of the company.

However, this type of business can be successfully combined with some other related ones. This, for example, the installation of security and fire alarms, access control systems and the like. The demand for these services among the population is constant, and you can not be afraid of the lack of orders (provided that the entrepreneur is promoting his offer, of course). Such a strategy may be relevant at first for players in large cities, because there may not immediately be a large number of orders for a “smart home”.

In order to start your work, you need to register as a business entity. So that subsequently there are no problems with licensing and any restrictions, it is preferable to choose the form of a legal entity. A limited liability company is the form that is allowed to use a simplified taxation system and pay 6% (of income) or 15% (of operating profit). When this issue is resolved, you must already understand exactly what the enterprise will be doing. In addition to many others, the “smart home” also includes a security system, but only a registered and licensed private security organization is entitled to provide full house security.

Thus, it is possible to obtain a formal license for this type of work, you can not offer such a system to customers at all, or you can offer not a security system in the usual sense of this value, but its simpler version, or, finally, conclude an agreement with any A private security company that installs and maintains its systems along with the rest of the smart home complex of a partner. The same applies to fire alarms, with the only difference being that a license is issued by the Ministry of Internal Affairs for protection, and by the Ministry of Emergencies for fire protection. Having all the licenses, you can without restrictions engage in all types of activities without resorting to a third-party company and without loss of any part of the income. But at first, there may not be any means and / or desire to do this. It is also important to select the OKVED code correctly, and such activity may fall under the definitions (OKPD 2) 43.99 Other specialized construction activities not included in other groups and to a greater extent (OKPD 2) 80.20 Security systems services.

A company that installs "smart homes" should have its own representative office, where they will also be engaged in the maintenance of systems. It is not necessary for the company to have remote access to the client's system, but still it is sometimes necessary to obtain any information from it for monitoring and operation (for example, in the case of burglar alarms). In this regard, a sufficiently spacious room is being sought for the possibility of placing its own equipment. Its size directly depends on the features and quantity of services offered. Their customers need to offer round-the-clock support over the phone, and for this they should organize their own small call-center or outsource this function. Located on the outskirts of the city will certainly not be profitable, because the representative office should be located in the business quarter - this increases the interest of the population and its trust in the company. The rental price depends not only on the area of ​​the premises, but also on the city where it is rented and on the location in it.

The system “smart home” is understood to be too abstract a totality of systems, that is, it is not clearly defined anywhere and by anyone that it must be included in the “smart home”. There are some customer expectations that are shaped by public opinion as a habit and understanding of most people. At the same time, it is possible that a consumer will be caught who will need an unpopular system, while he will not show interest in the common ones. Hence the individual approach to each client. In European countries, this business is conducted in a slightly different way, because there companies of this kind develop standard packages with proposals for installing only specific systems. This is probably beneficial for the company in the short term, because the buyer is forced to pay for the probably unnecessary parts of the “smart home”, but still, separate work with each buyer and selecting a system for his wishes will certainly be a more successful business policy.

At present, the following set of systems is considered to be “smart home” in Russia: lighting, heating and air conditioning, ventilation, power supply, fire alarm and monitoring, as well as a common control and communication system with the owner. More specific specifications may be included, but this list allows you to cover and control the operation of most of the house. Usually, it is precisely these opportunities in the understanding of consumers that open up the possibility of installing a “smart home”. There are some other types of systems that affect not so familiar mechanisms. For example, multi-room is a system that combines all multimedia devices and allows you to control a computer, TV, audio equipment from one place and, for example, turn on music in other rooms without getting up from the couch.

To be able to work in this area, you first need to decide on the format of activity. Work with such a complex complex will certainly entail cooperation with a large number of partners, because one company is unlikely to be able to independently engage in the production of equipment, software development and further installation and maintenance. But the pioneers in this field were engaged in everything except the manufacture of equipment, that is, the whole system was developed by specialists of one company, its individual elements were integrated into the general scheme, after which synergy turned out. A novice entrepreneur can also do this on his own, that is, attract a huge staff of employees who will begin to engage in similar work in all areas of developing a “smart home”.

In addition, a test site and some time will be required to test the system and identify its shortcomings. This way, albeit more preferable from an economic point of view, because it opens up the possibility of not only saving on the purchase of other people's systems, but also selling its own developments to other companies, but still more lengthy and difficult. In this regard, newcomers can contact companies that already have work experience, a well-known name, and, most importantly, a system that has been established and tested by time and many users. That is, it will work under a franchise agreement, under a foreign brand and with the fulfillment of other people's conditions, but in this case the risks will be significantly reduced.

In cases of limited budget, it is much more profitable to buy a franchise than to pay for your own project. Indeed, the “smart home” includes not only the management and automation of systems, but also the development of control and access controls, wireless devices, the creation of interfaces and applications for computers and even mobile phones, the connection of all this into a single, uninterruptedly working system. The franchisor offers to get it all at once, simply by making a lump-sum payment. Its cost is approximately 250 thousand rubles, but it all depends on the company with which cooperation is planned. Moreover, assistance in setting up and further work will require investments of only 200 thousand rubles - this is money for equipment and its installation in the office itself.

It is important in your work to find competent employees who will make up the staff of highly qualified professionals. Some of them will have to conclude permanent employment contracts, someone will be offered a job only if a specialized order appears, and some positions may not be available at all, because to save business processes that do not affect profit, it’s better to outsource. Nevertheless, in the office there should always be employees who work with clients and service the already installed “smart homes”.

An entire team leaves for each order, the composition of which may vary slightly depending on the systems that will have to be installed. But in any case should work: engineers, electricians and electrical engineers, finishing specialists, installers, assistants and programmers. A process supervisor manages the process and installation - a person who, most likely, himself participated in the development of the system or at least thoroughly studied it. In general, you can recruit a team that either consists of professionals who independently understand all the intricacies of the system and can install it based on their own knowledge, or find a competent leader who will have simple performers who know their job, but act only according to instructions.

To work, you need to find equipment suppliers, and this will certainly be more than one partner, because technically all the equipment is carried out by different enterprises. If the work is carried out on franchising, then the franchisor will be able to give contacts to trusted suppliers, otherwise they will have to look for them on their own. But it’s not enough to find suitable and high-quality systems, they should be able to refine and integrate into a single network. Therefore, closed-source schemes that do not lend themselves to modification are not suitable for this business. However, today you can find manufacturers of ready-made systems that were originally designed for installation in "smart homes".

The cost of the equipment is paid by the customer separately, that is, he will not have to be purchased in stock and pay his money for it, withdrawing them from circulation. But at the same time, it is important that the supplier is reliable and able to deliver any volumes of products at the right time to the right place. It is possible that you will have to independently try on your own test site to select your own combinations of various systems in order to optimize their work. Separately, there is software that will monitor the operation of the entire system. You can either buy it or create it yourself, but as already noted above, this will require serious financial investments and a lot of time. In order for the client to manage his home, you need to develop applications for his mobile phone, and here we need programmers who can program applications for at least the most famous platforms (today there are three of them: Windows Phone, iOS, Android).

It is better to start promoting your services with Internet resources, that is, register your own groups on social networks. It’s good to have your own website, which will become a powerful information and advertising platform for promoting your products and services. The site should include an introduction about the developed packages and, optimally, a preliminary calculation of the project cost. The cost of creating and promoting a site can reach 100 thousand rubles, but these funds will quickly pay off, because the Internet is becoming an increasingly developed platform for distribution every day. Advertising on radio or television will not be so effective in comparison, because it is not targeted to potential consumers, but to the entire population. It’s good to start cooperation with construction companies, leaving your contact details in the offices of such companies.

Cooperation with construction companies in general can significantly increase the level of sales of their services. Today there is such a thing as a “passive house”, which involves the construction of an energy-efficient building. In order to erect such a structure, it is necessary to take into account many factors and carry out certain operations during construction. In Europe, individual companies are engaged in this, but, having agreed with the builders, it is possible to build houses of this type by installing special systems for this. At the construction stage, all the features that should be considered by both the builders and the installer of the systems will be taken into account. That is, for cooperation you need to have the same progressively minded builder as a partner. The benefit from such houses is obvious, and the invested funds will be fully returned in a few years, but finding customers for such projects today is quite difficult - the population is not used to it, and only the wealthy class will be interested in such an opportunity.

Working with builders, it is possible to install “smart home” systems immediately during construction, which greatly simplifies the work of installers. This is also quite convenient for the client, because it is not necessary to endure the repair and adjustment of equipment, the client receives a newly built and already “smart home”. Of course, focusing only on such consumers is not worth it, offering their services to owners of already built houses, but still the initial installation is preferable. And the client during construction usually has backup funds and can afford to allocate a lot of money for a “smart home”. For a long time, a person living in a house does not always want to spend his savings on this. The cost of installing the systems of the Smart Home complex varies greatly depending on the systems ordered, but it starts from about 50 thousand rubles for the smallest project. At the same time, the entrepreneur also receives funds for subsequent maintenance of the system, which provides him with constant income. That is, such an enterprise is becoming increasingly profitable with each new client.

Matthias Laudanum

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08/18/2019


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