Own business: a new generation art studio

* The calculations use the average data for the World. On the Openbusiness website there are many articles on how to open a school or a drawing studio. However, recently a new format of courses has appeared. They are called creative or creative studios, creative thinking development courses, express painting courses, quick learning schools, etc.

Currently, such schools exist only in large cities of our country, but we can say with confidence that this business model has been very successful, so such courses will be popular in the regions. Moreover, their organization does not require large expenditures (at least not more than when opening ordinary drawing courses).

What is the difference between traditional art studios and next-generation studios? All the difference in approach. The appearance of the latter was due to the relatively low demand for adult painting courses. Perhaps you have already considered the possibility of opening such a school in your city and even conducted a little marketing research. If the results of your survey indicate that the demand for such services is high among people over 18, do not rush to organize a school. It is very likely that you really will recruit the necessary number of people in one or even several groups. But a standard drawing course, which is based on a traditional training system, takes a very long time. Even with a great desire to learn, finally, to draw well, many people quit classes in a month and a half.

Among other reasons for this, they call a lack of time, a long distance, an uncomfortable schedule, etc. But in most cases, the main reason for refusing to attend such courses, according to their organizers, is that students do not see the results of their efforts. In fact, in order to succeed in teaching drawing according to the traditional program, several months of hard and hard work are required. Most people are aimed at a quick result and, without waiting for it, often refuse further attempts.

The technique of quick drawing training is based on the work of the right hemisphere of our brain. The basis of this technique is the theory of American neurologist and Nobel laureate Roger Sperry, who proved that the right and left hemispheres of the human brain are responsible for various activities. So, the left hemisphere, which is also called the verbal, is responsible for analytical thinking and logic, and the right (figurative) - for the perception of color, form, for intuition and creativity. Accordingly, a person who does not know how to draw is sure that he will not succeed, so he does not even make attempts in drawing. American Betty Edwards proved in the late 70s of the last century that this opinion is erroneous. In her opinion, the ability to draw, like any other skill, can be easily developed. Actually, Edwards and developed all the exercises for teaching drawing "right-hemispheric" method. Teachers of art schools and studios simply take them as a basis and develop their own express courses.

They can take place in two formats. In the first case, these are actually courses lasting from one month, at which they teach the basics of drawing. The course includes both theoretical and practical parts. At the same time, the basics of academic painting are also taught in the theoretical part. Courses of the second format are rather separate master classes.

For each lesson, a specific picture or photograph is selected, and all students, including those who have no experience in drawing, make a copy of it. At the end of the lesson, each student takes his painting home. Of course, this can hardly be called full-fledged drawing. This is closer to copying or redrawing. But it’s quick (work on a small picture takes 5-10 minutes, on a large one - 20-30 minutes), the participant receives the result by the end of the first lesson (you can immediately frame your finished work in a frame), can use the knowledge gained for further work on redrawing (according to the course leaders, after the first lesson, even a beginner can draw a large canvas 60 by 90 cm in size).

Thus, the fast drawing technique is suitable for training adult people who want to learn how to draw, are not ready to wait long and for whom the final (and fast) result is important. The greatest profit for such studios comes from conducting master classes on weekends (one lesson costing from 1, 500 rubles per person lasts about 1.5-3 hours, depending on the size of the painting to be painted), selling materials and frames.

This technique is mainly suitable for adult students. Children, unlike adults, have no fear of drawing and the initial belief that they will not succeed. However, do not limit yourself to one technique. For example, you can conduct workshops on intuitive drawing (similar to art therapy), drawing with different materials, on different surfaces, etc.

To organize your own art studio you will need a spacious room with good lighting. Of course, it is desirable that it does not require repair, it is clean and comfortable. Many schools and studios rent premises in educational institutions, in various clubs, in creative houses, etc. This is a good option, since it allows you to save on repairing the premises, buying the necessary furniture, and partly on advertising (you can post advertisements for the set groups to your studio in the lobby of the building where you rent the room). However, the state of this class is likely to be satisfactory. It may not require major repairs, but it will probably need cosmetic. In addition, with hourly rentals, you will not be able to quickly change your work schedule. And it is quite possible that by the end of the first week of work it will turn out that many of your clients would prefer a different time for classes. You will not be able to take several groups or make a denser schedule, expanding the choice of courses you offer.

Keep in mind the fact that most of your adult students will be able to attend classes in the evening (after work) or on weekends. The number of people in the group should not exceed 10-12 people (otherwise you will not be able to pay due attention to all). Thus, if you want your studio to become not just an extra income and a hobby, but also your favorite job, business and a constant source of income, you need to consider all the possibilities for its development. Try to expand your target audience, develop courses not only for adults, but also for children. This will help optimize your schedule, because children attend additional classes either in the morning or in the afternoon, depending on which shift they attend at school.

If you are going to rent one or several rooms for courses not on the territory of educational or leisure institutions, determine in advance its location. Of course, ideally, this should be a center (it will be easy to get there for children and adults from other areas), but the cost of renting space in the center may be too high. So a room in one of the large areas near the traffic intersection (public transport stops, parking for cars, etc.) is also suitable. There should be at least two or three rooms. One is the reception room, where the administrator will be located and parents who are expecting their children after classes will be able to settle down. The other two will take classes. Make sure that the premises you rent meet fire safety requirements. You will need to get the appropriate conclusions from the fire department and the sanitary and epidemiological station.

Make sure that all the “classes” in your studio were clean and comfortable. It does not require a lot of money. Part of the work can be done independently. Hang paintings on the walls, curtains or blinds on the windows, take care of good lighting, buy comfortable furniture (at least chairs) and easels. Think through every detail, including flooring. Carpets and carpets are not suitable for hygienic reasons. In addition, they are difficult to wash from paint. At the same time, it is not worth investing a lot of money in repairs if the premises are not in your property. Everyone is pleased to study in a newly renovated studio, where a creative atmosphere prevails, but this alone is not enough to attract customers, and high costs will increase the payback period of your project.

But at least half the success depends on the professionalism of your teachers. They should be not only good specialists with pedagogical skills, but also interesting storytellers (to interest students in theoretical classes), a little psychologists and animators. Young teachers (recent students) are best suited for this role. Be sure to look at the work of applicants and ask them about previous work experience, about the used and favorite painting techniques. Especially carefully you need to choose teachers who will work with children. They should be attentive to each student and at the same time not too strict. As you know, a bad teacher can discourage all desire to learn.

A significant item of expenditure is the purchase of the necessary materials for drawing. When conducting workshops, the cost of canvases, brushes and paints used by students is usually included in the price of the lesson. Do not save on good materials: poor-quality brushes and canvases can ruin all the pleasure of the creative process. But you can save by purchasing them at wholesale prices.

Before opening a studio, consult with lawyers on issues in which you yourself are not well versed. In the future, this will help you save a lot of effort, time and money. Do not forget about advertising. Standard methods - distribution of leaflets, outdoor advertising, advertising in print media - work well, but quite expensive. By the time the studio opens, you can print not ordinary leaflets, but invitations to free trial classes for adults and children or to paid workshops at a discount. Such leaflets, if distributed in the district where the school is located, will be much more effective than the usual ones.

Opening an art studio will require from 100 thousand rubles (minimum costs, including renting a room in an educational institution, purchasing materials and minimal advertising). The payback period is from 1.5-2 months, depending on the program and the cost of employment.

Sysoeva Lilia

(c) www.clogicsecure.com - a portal to business plans and guidelines for starting a small business 08/18/2019

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