Own business: oriental sweets business

Food industry Confectionery

Oriental sweets include products made using a large number of nuts, various spices, raisins, candied fruit, honey and oil kernels. These popular confectionery products are distinguished by good taste and high nutritional value (calorie content). There is a different number of oriental sweets, but all of them can be conditionally combined into three broad groups: flour products, products such as hard candy, products such as soft sweets. Sometimes, oddly enough, experts refer to oriental sweets salted nuts (for example, peanuts, almonds, apricot kernel, etc.). Oriental flour sweets, as the name implies, incorporate premium flour, as well as a large amount of butter, sugar, eggs, spices. Sometimes milk, cream or sour cream are also added to the dough. To improve the taste, these oriental sweets can include nuts, candied fruits and raisins, and to give the dough the necessary friability, carbonic ammonium (a special baking powder for very heavy dough) is added to it. This type of confectionery includes the following: shaker-puri, Nan-Bukhara, Nan-Azerbaijani, nut rolls, almond rolls, pretzels with cinnamon, Baku kurabye, shaker-churek, Yerevan kyat, strudel with raisins, earth, butter baklava, sweet nazuk and etc.

Oriental sweets, which belong to the class of soft sweets, are made in the same way as sweets such as fudge. The main difference is that crushed nuts, candied fruits and raisins are introduced into the candy mass during the production process. In addition to creamy and sugar fondant (creamy logs, creamy sausages, walnut sorbet, sorbet with candied fruit, etc.), the basis for the preparation of oriental sweets can be taken as a confused candy mass (nougat tangerine, lemon, braid halva, etc.). ) and jelly mass prepared on a starch base (Turkish delight) and on the basis of fruit and berry puree (ala).

Unlike soft sweets, oriental sweets, like caramel, have a much more solid consistency and greater fragility. They are made by boiling sugar syrup or sugar-honey syrup, where nuts, sesame, and poppy seeds are added (kozinak from sunflower, sesame, nuts, almond roasting, poppy seeds with nuts, etc.). In some cases, essences or spices can be used instead of nuts (for example, for making lemon, ginger, etc. shaker-pendyr). In addition to sweets that are familiar in appearance, this type of oriental sweets also includes various sugar nuts. They are whole kernels of nuts (almonds, cashews, hazelnuts, walnuts, etc.), which are covered on top with a crust of melted sugar glaze.

So, oriental sweets, which include various types of cookies, all the main types of halva, a variety of nut-raisins, starch-sugar and marmalade-nut confectionery, are in great demand among consumers. Moreover, their production can be an excellent business idea with proper positioning and a carefully selected assortment. The most common types of oriental sweets (for example, baklava, kurabye, kyata, shaker, halva) are made by many confectioneries and bakeries. They are often found in the assortment of grocery stores, specialized pastry shops and individual stalls that sell pastry by weight. Obviously, you will not surprise anyone with such products, and although it certainly should be present in the assortment of an oriental sweets production company, you should not rely solely on it. Some types of products are produced at home (for example, Turkish delight, badam, candied fruit, churchkhela).

Despite the fact that now much less people are engaged in cooking at home than 20-30 years ago, and for most of them it is easier and more convenient to purchase ready-made products, however, such items should be no more than 30% in your assortment. Experts believe that confectionery with its specialization should rely on more rare and technologically sophisticated products. Its manufacture requires a separate room, tools and equipment. Moreover, ideally, such confectioners should work not on ordinary confectioners (even with great experience), but on shackles. Kandalatches are specialists in the preparation of oriental sweets (primarily halva, nougat, sugar products, etc.). Only such a specialist is familiar with all the intricacies of preparing any, even the rarest, types of oriental sweets that are produced in Iran, Afghanistan and Turkey. A similar format of the confectionery is often found in the countries of the Caucasus (primarily in Armenia and Azerbaijan), in Central Asia (Tajikistan) and partly in Moldova. Oriental sweets are also produced in Yugoslavia (Macedonia, Bosnia), Bulgaria, Greece and Romania. Oddly enough, in our country only a few confectioneries produce oriental sweets, and then their range is very limited, and the quality of the products often leaves much to be desired.

Let us consider in more detail how to open our own specialized confectionery and what problems an entrepreneur may encounter. First of all, do some marketing research. Ideally, it should be ordered from a marketing agency. However, if you plan to work for one small region and do not have a large start-up capital, you can do it yourself. Examine your direct and indirect competitors, their assortment and pricing, find out how, from what raw materials, in what quantities they produce their products and to whom they sell them. Direct competitors include all the confectioneries, in the assortment of which there are certain types of oriental sweets (even if it is an ordinary halva from sunflower seeds or peanut gozinaki). In addition, analyze consumer demand and solvency of your potential buyers. Find out where and in what volumes you could sell your products. In a large city, it makes sense to open not just a confectionery workshop, but a company store (or a retail outlet in a large shopping center), where you will directly sell your products. Oriental sweets, due to their recipe, can be stored for a long time at high temperatures and practically do not melt in direct sunlight, which reduces the cost of their transportation and storage. Due to these properties, such confectionery products are often packed in cardboard gift wrapping and sold through ordinary grocery stores, large retail chains and specialized outlets (for example, tea shops). Depending on the demand and solvency of the audience, both the price category and the positioning of your products are determined. It can be sold both by weight in ordinary stores, markets or in stalls with pastries and confectionery in sleeping areas, and portionwise in a beautiful gift box. Oriental sweets can also be delivered to various cafes and restaurants in your city (especially to establishments serving oriental dishes).

Perhaps the most difficult thing is to correctly determine the assortment of your pastry shop. It should be large enough so that your company stands out from other enterprises that produce a wide range of confectionery products, including some types of oriental sweets. On the other hand, these sweets have too different production technologies and compound ingredients, so for the production of a wide range of products, considerable investments in various (and often expensive) equipment will be required. Therefore, most entrepreneurs for the first time produce only 5-6 types of products made according to a unique recipe and having high taste qualities, which are sold through retail chains.

After you decide on the assortment and price category of your products, you will need to choose the registration form of your company. For public catering enterprises, the form of a limited liability company or a closed joint-stock company is most often chosen. For registration it is necessary to prepare the constituent documents. The charter of your company should indicate the characteristics of the products that you plan to produce. After receiving a certificate of registration, the company is registered with the tax service, and then with the pension fund and the health insurance fund. Finally, it remains to open a bank account.

To reduce the cost of repairs and equipping the premises for the confectionery shop, entrepreneurs advise choosing the area where the catering company or the same confectionery used to be located. The rental price depends on the city, district, condition of the premises, the degree of convenience of access to it and other factors. According to sanitary standards, your workshop must have good ventilation. However, it cannot be located in a basement or semi-basement. To facilitate cleaning, the walls of the workshop should be tiled or painted with water-based paint to a height of at least 1.75 meters. The room itself should be equipped with heat, water and gas supply systems, have a sewer. Floors must be waterproofed. If you plan to open a shop or cafe at the workshop, then expenses will increase at least 2.5 times (interior designer services, repairs, purchase of equipment, furniture, etc.).

A significant expense item is the purchase of special equipment for the confectionery shop. For a regular confectionery, it is advised to purchase equipment manufactured by European companies, which is far superior in quality (though at a price, too) to Russian-made equipment. A standard set of such equipment will cost at least 1 million rubles. However, these oriental sweets are made almost entirely by hand. On the one hand, this reduces the cost of purchasing cars. In this case, it will be necessary to purchase only minimal equipment (racks, pallets, trolleys, forms, tables, bathtubs, scales, pots, knives, etc.), as well as refrigeration and oven cabinets. On the other hand, with manual labor, the cost of confectionery is high, which must be taken into account when positioning products and finding channels for their sale.

When drawing up a business plan and calculating the initial costs, consider the cost of purchasing raw materials for the production of the first batch of confectionery. In particular, you will need natural blowing agents (soap root, licorice root extracts), flour, honey, nuts, sunflower seeds, oil, eggs and / or egg powder, spices, sugar, corn or potato starch, etc., depending from the recipes used. Also, do not forget about paying for the services of a designer who will develop a corporate identity for your company and packaging for your products. The importance of this should not be underestimated (unless, of course, you expect to build a successful and long-term business).

One of the most common problems that all aspiring entrepreneurs face is finding qualified personnel. Most likely, you can easily find food production specialists who recently graduated from a higher educational institution or a secondary specialized institution, but, unfortunately, their knowledge does not meet the requirements of the market. In fact, you will have to train them from scratch, which will require a lot of time and effort, and sometimes, in general, is impossible (especially when it comes to the production of such specific products as real oriental sweets). On the other hand, finding a specialist (kandalatchi) will be quite difficult, and it will cost much more than a regular confectioner. Therefore, the best option is to open a confectionery, if you yourself are an expert in this field, you will be able to assess the knowledge and qualifications of employees and, if necessary, train them in all the wisdom of the profession. Another problem is the big turnover in the industry. The confectioner's salary is on average in Russia (not including Moscow, St. Petersburg and several other large cities) about 10 thousand rubles. Therefore, it is likely that having worked for you for some time and completed training, your confectioner will go to competitors or open his own shop, and you will have to look for a replacement for him and spend time again on training a new employee. In addition to the confectioner, you will need a technologist, a procurement manager, a sales manager, an accountant. At first, most of these functions can be taken over.

The costs of renting a room, repairing and equipping it, purchasing commercial and industrial equipment, and wages to staff for the first three months of operation will amount to about 1 million rubles. And although such start-up capital cannot be called small (at least for small businesses), nevertheless, due to high profitability and low risk in this market segment, all invested funds can be returned within 1-1.5 of the first years of operation ( subject to the sale of products in bulk and small wholesale). If you sell your confectionery products mainly through your own store (cafe), the payback period is doubled. Confectionery is not a seasonal product, however, since oriental sweets are mainly consumed with hot tea, they are most in demand in the cool season. The peak of sales falls on the fall-winter. In the spring and summer, there is a decline, which is partly due to the fact that the main consumers of sweets are women who follow a diet before the beach season and restrict sweets in their diet.

Sysoeva Lilia

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