Own business: philately store

* The calculations use the average data for the World

Since Soviet times such a thing as philately is common - collecting various postage stamps, usually postage stamps. Today, such a hobby can be found in fewer and fewer people, but there are still some adherents who are ready to pay considerable sums of money for the three-piece brand. And the postal service itself is not going through the best of times due to the heyday of the Internet - now almost no one sends mail with a real letter. Loyal to their passion, philatelists are therefore ready to buy up old stamps, postmarks and labels, often despite the declared value.

But in addition to philately, there are other types of collecting, not dying interest has been shown for many years to numismatics and bonistics - collecting coins (numismatics) and paper banknotes, bank notes, bank notes, banknotes and banknotes (bonistics). By reselling such things you can earn a lot of money, but the most significant limitation is the need to understand this issue very well, so as not only to get the maximum benefit, but also to be able to determine the value of the item. Also, opening a store selling collectibles is only cost-effective only in a big city or in a village where there is almost a cult of collecting, otherwise, due to the specifics of the product, sales will be insignificant.

To become a professional you need to study a lot of information about valuable things, to know where, when and with what circulation this or that brand was issued, to understand how the value of collectibles is formed. Everything, as a rule, comes down to rarity, for unique, existing in several or one copy coins, stamps or banknotes, large amounts can be received. Only after studying all the subtleties is it worth starting the resale of such things.

To open your store, you need to register the business entity (code (OKPD 2) 47.78 Other retail services in specialized stores).

It is important to understand that all valuable banknotes, stamps and coins can be conditionally divided into 2 categories - simply valuable and unique. The first category simply includes objects released by a significant, but limited edition, existing in free circulation or simply preserved in significant quantities. Their implementation will take place in the store; there are many ways to get such coins, stamps, tags or banknotes. The acquisition of such goods will be of interest not only to collectors, but simply to people who are looking for an original gift.

Let's start by looking for brands. Due to the rapid reduction in the volume of forwarded letters, stamps are already printed in very short circulations. Having learned about the enthusiasm of the population, the post office itself begins to print certain valuable series, making money on it itself. But the peculiarity of such goods lies in the fact that their price does not fall over time, but rather increases rapidly, which makes such a business related to the sale of antiques.

To develop a full-fledged search for brands, advertisements on their purchase should be given. The average person, as a rule, does not know anything about their value, and he is ready to sell you whole books with stamps, inherited from grandmothers or parents. It is better to purchase such collections in full, giving a symbolic amount for a pile of stamps, tags, labels and stamps. For a person who is not keen on philately, this whole book with a collection is nothing more than rubbish, and he will be glad to make at least some money for it. Soon, people will be pulled into your store, giving away the brands lying around in the attics and closets; among all this abundance, there is hardly anything valuable, but it can be very lucky.

Unique and therefore expensive copies should not be left for sale, professional philatelists will be interested in them in the future, and you have the opportunity to make ordered collections out of the whole variety (for example, by year or topic, since the stamps were printed for completely different reasons) and put them out in already beautiful collections at a significantly higher price. There is a buyer - beginner amateurs will buy a kind of collection at a time, and friends of such people will buy them such books with stamps for their birthday or for other holidays.

There is a huge difference between a professional hobby and a simple hobby, in the first case, a person is ready to fly to the end of the world for a rare specimen, and he does not strive for a huge list in his collection - for him the main value. Amateurs, simple collectors, are engaged in precisely collecting, accumulating various and non-repeating brands, experiencing aesthetic pleasure from replenishing the collection. They will never buy a rare brand at a great price - they are not interested, the fact of their existence in the amount of only 2 pieces is not of interest.

Pay attention to whether the stamp was canceled or whether it was glued to the envelope at all, because such copies do not interest philatelists at all, even if there are 5 such stamps in the world (this is a feature of philately as collectibles - it is believed that the stamp should be “ unused ”, ready to be sent by letter, although, of course, no one is going to use them for their intended purpose). At the same time, novice amateurs can purchase such signs of postage, and it is worth offering collections of redeemed stamps in the store, albeit at a reduced price. The rarity of the brand may depend not only on the volume of circulation by which they were printed, but also on the difficulty of obtaining in any region.

If you are professionally engaged in the study of philately, numismatics and bonistics, then you should not disdain an exchange with collectors from other cities. They allow money - travel around the country (and maybe around the world), talk with philatelists, sometimes they are ready to exchange a more valuable stamp for a cheap copy simply because they have two in their collection, and there is none at all in your collection.

To trade in the store, you can start to purchase labels, envelopes, tags, postcards, foodstuffs, stamps, postmarks and stamps in other countries, including those currently available. They will cost you at an insignificant price, while it will be possible to sell such a product at a higher price due to the specificity and complexity of the acquisition. Here you win by ordering a kind of product in bulk. And the burned philatelist will look with interest at the collected collection, for example, “stamps of all countries”, even if the price of each copy is insignificant. Separately, there are stamps with marriage printed in the printing house with an error or defect. They become valuable precisely for this feature and sometimes have value only when uncut (for example, one inverted stamp among normally printed ones - to determine the authenticity, the stamp sheet must be whole).

Having placed stamp books in your small shop, you can begin to study the issues of numismatics. Coins are interesting to a wider circle of people than very specific brands; they are still minted in huge quantities and have a history even longer than postage signs. A coin may be worth more than its face value either due to the fact that it was minted in the bygone historical era (such coins are more likely to become a cultural heritage) or the circulation of its issue turned out to be small. Numismatists, like philatelists, love manufacturing defects, so an ordinary copper coin can cost a fortune simply because two strips were not knocked out on the edge.

The search for unique coins is similar to jewelry work, sometimes the specificity of a coin is really not determined by the naked eye. Moreover, in addition to the value of the coin, the value of the collection is clearly expressed - even without one copy it will be incomplete, and therefore not of interest. The population will part with metal money will be more reluctant than with stamps, because now the fact is known that in the ruins of small things you can find a whole treasure. Coins of the Soviet period can be sold to you, among them there are also unique ones, but buying all brought in is absolutely not profitable. A coin is not a brand; it should be either unique for a numismatist or simply inaccessible for an amateur. It will not work to sell widely circulated coins unless you pack them in collections, but, as mentioned above, they must be full, and coins of some years or samples are very rare. You have to redeem valuable coins from customers - their price starts at 500 rubles, but you can sell much more expensive. For piece copies, the margin for numismatists can then be 1000%, or even more. Rare coins for the population will sell well in the store - for example, coins of other countries or from the anniversary series. The latter may be of particular interest to amateur collectors. For example, if you collect all kinds of coins of the “Cities” or “Events” series, you can set up a collection for an amount significantly exceeding the cost of each instance separately, because some series of commemorative coins are distributed unevenly across the country. You spend your energy on searching and gathering, and the client pays for the finished collection.

In general, it is logical to keep anniversary coins of the current cash flow and a certain percentage of foreign or simply unusual coins in the numismatics store - all this is done for collectors. And it will be a good help to have special gift coins from precious metals that are issued by banks for any event. Only if ordered foreign gift sets can be immediately put up for sale, then in the case of domestic ones, it is better to wait for the time until they cease to be issued - so you can sell them with the highest margin. Such resale will bring a good and, most importantly, relatively stable income for such a business; at the same time, these coins, as a rule, are not interesting to numismatists, but ordinary customers will give good money for them, because this is, in fact, investing in precious metals. The average cost of such a set is about 10 thousand rubles, but it is worth having ordinary coins in an individually closed transparent case, their cost starts from 2 thousand rubles. Having bought such products for 50 thousand rubles, it will be possible to sell them at a price one and a half times higher. And it is best to remember that intact specimens are valued in numismatics; and the gift coin case should not be opened - its price drops 2 times.

The implementation of paper notes is not very different from the business in numismatics and philately. It is still worth looking for unique and unusual copies, but among the banknotes, their percentage is slightly lower. Valuable are those bonds that were also issued in a limited edition, but if the decisive factor in the coins is the year, then the banknote, in addition to the time of issue, can still be unique due to the number series. Business in bonistics is very similar to business in numismatics, only the safety of paper money is much worse, therefore whole and crumpled banknotes can be several times more expensive than their damaged counterparts. It is also worth buying money, bills, checks, stocks of different times and states for a store, and quite affordable but unusual ones can attract a buyer (for example, a bill in 1 sextillion pengyo - the banknote with the largest denomination in the history of mankind). And, of course, gift banknotes, as a rule, are gilded - all this will allow customers not only to come to your store to replenish the collection, but also to enjoy viewing the goods.

In order to open such a store, it will take about 200 thousand rubles (registration, rental for the first month, purchase of goods, equipment, advertising on the Internet and website development). A leased store should not be large, but the recommended location for it is some kind of shopping center or just a place with high traffic. So you can sell goods not only to people purposefully traveling for a rare brand or coin by prior arrangement, but also to random customers who come to see such an unusual store. The level of competition will be minimal, usually the resale of philatelic or numismatic items goes through the Internet or auctions. But that is why you will have many curious people who, seeing interesting banknotes or stamps at low prices, will buy them. A significant part of your sales will go through the Internet, the development of your site in general can be considered a separate business; The store will be of interest mainly to amateurs and non-professional collectors.

It is very difficult to calculate the income from such a business, a lot depends on how rare and interesting goods you find. You can increase income by selling additional souvenir products, for this beautifully designed packs of cards or original chess sets, as well as albums for stamps, coins or banknotes, cases for them, original chests, purses and other similar products are suitable. The success of the case depends on how interesting the client will be to come to you, he should see a rich assortment, and not only coins, coupons and postage signs, but also related products and souvenirs, they should be driven by curiosity - turn your store into a small museum with the sale of exhibits. Most of the products will cost you quite inexpensively, and the client will not regret a hundred rubles for some Vietnamese coin with a hole in the middle. If customers will be interested in being at your outlet, they will tell their friends about it, and customers will gradually begin to catch up. You can speed up this process with simple marketing decisions up to advertising on the Internet or distributing leaflets near the entrance to the shopping center where you started trading.

The retail sale of philatelic, numismatic and bonistic goods in a specialized store is still fraught with the risk of not finding your customer, so many resellers of such products are limited only to trading on the Internet. The payback period of such a project can be significantly delayed, so it is always worth having backup funds. To save money, it is better to stand behind the counter. But the main mistake in such a business is to position yourself as a store for selected and knowledgeable people and sell only unique and rare items. The possibilities of trading via the Internet will destroy this idea in the bud. But if you make your store not just a shop for philatelists and numismatists, but present your outlet just like a souvenir shop, then it is quite possible to interest a wide audience, because many still remember collecting stamps that they were fond of in childhood.

The low level of competition will allow you to quickly attract your buyer, who will be happy to parse old and foreign banknotes and beautiful brands. And who knows, maybe in the next scattering of little things they will bring you the rarest coin that collectors have been looking for for more than a year. But this is a completely different way of earning.

Matthias Laudanum (c) www.clogicsecure.com - A portal to small business business plans and guides

08/18/2019


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