Own business: selling home textiles

Household products. Production and sale Crockery and Textile Trade Retail

As a rule, stores selling home textile products do not have a narrow specialization. In their assortment there are all types of textiles. According to experts and experienced entrepreneurs, it is not profitable to open a highly specialized store (for example, to sell only bedding).

The greatest difficulty is determining the assortment of a home textile store. The demand for such products is quite high, as all the housewives, of course, want their houses to look beautiful and cozy. However, sales volumes are very dependent on the region where the outlet is located. So, for example, in the regions, many housewives still use textiles (towels, pillows, tablecloths and bed linen) left over from Soviet times. In those days, mothers and grandmothers tried to purchase such products for the future, putting them aside as a dowry. And still, after more than 25 years, their daughters and granddaughters use Soviet-made home textiles, updating it extremely rarely when it is already literally torn to holes. They choose textiles for replacement, being guided by one main criterion - low price. However, they are not interested in what is associated with a significant difference in prices for various sets, preferring cheap and, as a rule, low-quality products. In large cities, the situation is somewhat different: here consumers are more demanding on the choice of home textiles, paying more attention to the issue of quality, rather than cost of the product. However, here, the mid-price textile market is oversaturated. Even in small cities, in all shopping centers there are several departments selling similar goods, and in each microdistrict several stores are opened. If one of the entrepreneurs does not stand up to competition and closes, then others take his place right there. Specialized points noticeably lose both in prices and in the assortment of large retail chains. All this must be taken into account when organizing your own home textile business. In order to provide a wide assortment and competitive prices for their goods, you will have to invest a lot of money in opening a store. The minimum starting capital, which amounts to half a million rubles, will be used to purchase the first batch of goods, trade equipment, sellers' salaries and promotions. Do not forget about the rent, which in large cities can be very high (especially in large shopping centers and in places with high traffic), which adversely affects the price of the goods.

When choosing a place to open their store, many entrepreneurs prefer shopping centers and ... are mistaken. Most likely, in your chosen shopping center there are already similar departments for the sale of home textiles. It can be either individual outlets or departments in large chain stores with a wide range. You can hardly compete with them for the price. But even if you manage to put a lower price on a similar product, no one can guarantee that tomorrow there will not be another store near you where prices will be even lower than yours. Thus, a separate store may be a better option compared to renting space in a shopping center. Firstly, renting it can be even cheaper. For example, the rental price of 10 square meters. meters in a shopping center is comparable to the rental price of 40 square meters. meters on the ground floor of a house in a residential area. In money, this can amount to 20-30 thousand rubles. Secondly, on a larger area, you can place more goods, make a visual display with examples of products. For textiles, this is of no small importance, because, for example, curtains or bedspreads in the package look completely different than in the interior over a large area.

True, there are drawbacks to opening a separate store in a residential area. No matter how wide the assortment and whatever attractive prices you offer, there are unlikely to be many who want to go shopping in your store to the other end of the city. You will have to spend money on advertising in publications, on radio and on the Internet. Moreover, competitors may be in your area of ​​the city. And since the product range and its price category will most likely be the same as yours, you will have to look for other competitive advantages. Such may be, for example, the ability to select goods on the site with the delivery of the purchase in the city. According to polls, even in small cities, people are willing to pay a small amount if their orders are brought to their homes.

If you still cannot afford the costs of organizing courier delivery, you should pay more attention to the equipment of your store and the selection of sales consultants. The more comfortable and cozy the situation in your store is, the more likely it is that its visitors will not leave without a purchase. Moreover, this does not require large expenses. Think over a product display system so that all positions are clearly visible to your customers, make additional lighting, and put furniture. For example, if the area of ​​the store allows, then experts advise you to install a bed in it, on which you can demonstrate the blankets, pillows and bed linen that you sell.

The number of positions in the assortment of your store directly depends on its area. To create a normal choice and fullness of the trading space, it is recommended to purchase about 400 units of goods. Of great importance is the ratio of various positions in the assortment of the store. For example, bedding can be of different sizes. The most expensive and least demanded are Euroformat kits. One and a half and family bedding sets are in greatest demand. If your store focuses on middle-income buyers, then there is no need to talk about a certain fashion for textiles. For them, price and quality are of primary importance, not color. Although, as sellers say, lately the demand for colored bedding with floral prints and oriental patterns has been growing.

The average check for buying home textiles in a store is about 1000-1500 rubles (for goods of the middle price category). The peak of consumer activity falls on the fall season. Good sales are observed from May to December. From May to October, gift textiles (kitchen sets, bed linen in beautiful packaging), which are bought for weddings, are in the greatest demand. Worst of all, home textiles are sold in spring. As experienced entrepreneurs note, at this time per day there may generally not be a single sale. Therefore, many stores try to maximize their range with various household goods, home clothes and shoes, etc.

In this case, expect that your store will operate at a loss for the first 3-4 months. The payback period for the above investments, constant advertising and a good location is at least 12-14 months.

Sysoeva Lilia

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