Here we are immediately faced with a dilemma. It is better to open several stalls: then they work in synergy. Failure at one point is offset by success at another. In addition, you cannot trade all goods in one place, posing as a supermarket - the format does not allow. A point of sale of cigarettes will be appropriate in one place, fruit and vegetables in another. Without focusing on one type of product, you always have a chance to make money.
But. This is where the same “but” arises. Reality, that is, the notorious “human factor”, makes adjustments to logically flawless theoretical constructions. The human factor manifests itself as follows. As the experience of specific entrepreneurs shows, the point at which you put a hired employee - a distributor begins to earn less money and in the end becomes unprofitable.
As a result, it turns out that the point at which you trade yourself earns so much that it feeds everyone else. Conclusion: if you want to make money on small retail street trading, you yourself should be behind the counter. Themselves or members of your close-knit family. It turns out that this business, whatever one may say, is a family business.
What are the problems and why do hired sellers-sellers create? And is it possible to deal with this? And how to deal with this, if you still have the opportunity to open more than one point, but you cannot physically be present in two places at the same time?
The fact is that an employee who claims to be a salesperson is, to put it mildly, a person with a difficult fate ... if you understand (and you, of course, understand) what I’m talking about. That is, it is initially located in a sociological niche from which nothing good comes of it. And to dream of a different attitude of such people to life and work is simply ridiculous.
The guest workers corrected the matter - people, as a rule, who have higher education, but who, by the will of fate, were not in their own society, who fell for the sole noble purpose of feeding their family. A beautiful young man with a noble face (it seems, from Turkmenistan) framed the ceilings of my girlfriend. They spoke good English, and its use of phrasal verbs showed that the young Turkman knew English better than my girlfriend. The worker turned out to be a graduate of the law faculty of the local university, and was engaged in repairs in order to save up money for a bribe, without which he would not be able to get a job in his own country.
But even if these people do not have a higher education, they are still socially more adequate than our domestic applicants for the vacancy of a sales outlet salesperson. However, not all entrepreneurs want to deal with migrant workers - due to mutual distrust and other social complexes lovingly nurtured by our media. In addition, all worthy immigrants from the fraternal republics of the CIS, as a rule, stick together and strive to open their own business, and the “free artists” are the same as our compatriots. But you can search - we will not generalize so harshly and unfairly.
So, you have a choice - to work at one point yourself, (using only your family to help), or still try to learn how to organize people, while developing leadership qualities along the way. In the century before last, captains of ships sailing overseas also hired a crew of sailors not from Oxbridge graduates, you know.
So, the first problem with hired distributors is that they are not interested in developing your business, and this can be seen by their face when they communicate with customers. It is difficult for you to motivate them with money so that they “burn” at work, but you can. The easiest way is to pay wages as a percentage of revenue. In terms of numbers, this is approximately 2.5 to 8% of sales (depending on the direction and location of the point). Then, a person will be vitally interested in hiring more.
This method has its pitfalls - if the trade does not objectively go, then the seller will borrow money from you. Like this.
The second problem is that such implementers often work in addition to you in two more places and come to you physically and morally exhausted. This problem is very easy to handle. You must write him such a schedule so that he does not have the opportunity to get a second. Better if "day after day." Such an intense schedule does not allow you to relax, go into a binge, start looking for a job at a construction site, or even dissolve in an unknown direction.
What margin is accepted in this industry? For points selling groceries - 30–35%. For tobacco stalls - 20-22%.
On average, one outlet brings in a day from 10 thousand rubles to 35 thousand rubles of “dirty” profit. Also, on average, with three outlets, you can earn “clean” about 60 thousand rubles per month. Given that all payments (both official and shadow) have already been made.
What payments will you face?
The first is a “simplified” taxation system - 6% of turnover.
Next - salaries to sellers (on average, they have up to 15 thousand rubles per month). Territory cleaning, garbage collection, toilets (which sellers use) - the numbers here can be very different. Again, on average - per month, one retail outlet will cost 3-4 thousand rubles. We will not talk about shadow payments, so as not to advertise criminals. Moreover, these figures are not taken into account by anyone at all. However, it is worth remembering that the penalty for not breaking a cash receipt is 3 thousand rubles at a time, and according to the experience of entrepreneurs, you have to pay it stably - a couple of times a month.
Payments made once a year: re-issuance of documents - 35 thousand rubles; agreement with Vodokanal - 5 thousand rubles; maintenance of cash registers - 15 thousand rubles.
If you are interested in this business idea, remember: you need to start from one point. Just spin it up on your own, think about connecting a second to it. If you do not want to delve into all the details of your enterprise, then others will want to do it.
Nazarenko Elena
© www.clogicsecure.com
08/18/2019