Starting investments
150 000 ₽Revenue
117 000 ₽Net profit
2 monthsPayback period
How to earn 500 thousand rubles in the summer season? Buy an inflatable trampoline and install it in a crowded place. Even an entrepreneur without experience can cope with such a task.
Prepare a sled in the summer and inflatable trampolines in the winter. It's time to think about summer business in the winter. Then, by the beginning of the season, you can have time to approach fully equipped.
Children's inflatable trampolines are one of the lucrative ideas of the summer business. They are installed in parks, in the territory near shopping centers, at mass celebrations. Inflatable rides are popular everywhere, even in small towns. Therefore, if you were looking for a profitable business for a small town, then this is one of the options.
A business in inflatable attractions is good in that it is mobile and does not require large investments. It is organized simply: it is enough to register an IP, purchase a trampoline and start earning. And it pays off quickly enough, as befits a seasonal business.
But here, as in any business, there are pitfalls. Let's figure out how to open an attraction on a trampoline.
What documents are needed to open an inflatable trampoline
We start the business with registration of IP. As OKVED suitable 92.33 "Activities of fairs and parks with attractions", and as a tax system - STS at a rate of 6%. The registration procedure is standard, no licensing is required. However, certain documents will still have to be collected:
product data sheet;
certificates of conformity in accordance with GOST;
Sanitary and epidemiological report authorizing the admission of children to the attraction;
conclusion of state technical supervision.
Where to place an inflatable trampoline
An inflatable trampoline can pay off only if it is located well. Therefore, the choice of the location of the trampoline is the most important question when opening. The most profitable venues are city parks, the territory of entertainment complexes, embankments, amusement parks, embankments.
The medium-sized inflatable trampoline covers an area of about 20 sq.m. The rental price in a crowded place starts from 800 rubles per sq.m. Based on this, the monthly fee for installing a trampoline will be about 16 thousand rubles. This cost should include:
directly land;
direct access to an electrical outlet;
protection of your property.
Be sure to include the cost of storage of the attraction in the rental price. After all, you will not take it with you every day - this will entail additional costs, and significant ones. It is much more profitable to agree in advance on the placement of a trampoline on the territory of the lessor.
Experienced entrepreneurs advise newcomers to place trampolines near existing attractions. This is beneficial, because such places are already promoted, and you do not have to invest extra in advertising. In this case, the effect of "synergy" is in effect, when many attractions on the same platform attract more visitors. So the proximity to other attractions is good for you.
You can choose any plot by renting land from the municipality. But in this case, no one guarantees you that it will be profitable.
Also, when installing a trampoline, it is important to provide for the safety of the attraction. The trampoline should be located on a flat, preferably concrete surface or paved area. If the trampoline is installed on a contaminated surface or in sand, it is advisable to use a special litter to reduce wear on the bottom of the trampoline.
Nearby there should not be dangerous objects: highways, power lines, a fence, trees. A trampoline should be fixed to the base so that in a strong wind it does not fly away and cover children (and such cases, unfortunately, are not uncommon). The owner needs to carefully consider the fastener system. It can be like support blocks that dig into the ground, or special plates with hooks.
How to choose an inflatable trampoline
Demand for inflatable trampolines escalates ahead of the season, especially from February to April. Therefore, if you plan to open a trampoline business in the summer, order the equipment in advance. Otherwise, you risk not having time for the season. In theory, it was the point with the order of the trampoline that should be your first action when starting a business. Choose a trampoline, make a purchase, and then calmly deal with other organizational issues.
There are many manufacturers of inflatable trampolines - mainly they are Russian and Chinese. Chinese are much cheaper than domestic, but lame in quality. Such a trampoline will last 1-2 seasons, and then go to landfill. It's all about the material from which Chinese trampolines are made: its weight is only 450 g / sq.m. The standard weight should be at least 650 g / sq.m - the rubber fabric weighs so much.
How to choose a quality trampoline:
look at the country of origin;
check the characteristics of the product and especially its weight in order to assess the quality of the material;
study reviews on specialized forums;
choose a manufacturer from whom you can buy not only a trampoline, but also all accessories: air blowers, fasteners, etc .;
Consider the capacity of the trampoline. The more children can be in it at the same time, the more profitable it will be;
do not save. High-quality equipment is an important factor in business, especially when it comes not only to the level of service, but also to the safety of visitors.
So the most successful option is Russian-made trampolines. Today there are a lot of such offers.
Next, you need to decide which type of trampoline to choose. The most popular are inflatable slides - children like them the most. The cost of a quality inflatable slide starts from 150 thousand rubles. Inflatable trampolines in the shape of animals are popular in the format of game rooms. The larger the area of the trampoline, the more profitable it is. A medium-sized trampoline can simultaneously accommodate 8-10 children.
In addition to the trampoline, you will need to purchase an electric compressor for air supply. It is advisable that you have a personal vehicle for transporting the trampoline. Its weight is almost 100 kg. But if you do not have personal freight transport, then you can rent it. Specially buying a car is optional. Although after the end of the season you can change the type of activity and make money on a truck, while the trampoline is waiting for the next season. Here it is up to the business owner to decide and invent.
Thus, the initial investment can be put into the budget of 200 thousand rubles.
Do I need to spend money on advertising an inflatable trampoline
Trampoline advertising itself. The bulky inflatable structure is visible from afar. Advantageous location will ensure the flow of visitors.
How to additionally draw attention to the trampoline:
You can hire a “barker” who will walk around the park with a loudspeaker and invite children with their parents to the attraction.
Another option is to arrange an action and give small gifts (sweets, balloons, etc.) to those children who spend more than a certain time on the trampoline.
You can also hang an advertising banner or put up a pillar that will advertise a trampoline.
Another way is to team up with another company with a similar target audience and hold an action together. For example, you will agree to cooperate with an ice cream seller who works in the same park. Those who buy for a certain amount are given coupons for 5 minutes of a free attraction. Parents bring the child to the trampoline. But is any of the children limited to 5-minute jumps? It is likely that parents will buy extra time. Such promotions should be held at the start or during low sales. Otherwise, you risk causing a stir and queues.
All of these advertising methods are quite budgetary, but very effective. Having invested 15 thousand rubles in advertising at the start, you will provide yourself with work for the whole season.
Do I need to hire employees
Outdoor trampoline - seasonal business. The technology is simple. Therefore, you can easily do the work yourself. It makes no sense to hire a separate employee - this will only increase your costs.
How to draw up a business plan
To prepare for starting your own business, be sure to draw up a business plan. Let it be the simplest calculations, task lists with deadlines, but even this will greatly simplify your work.
Ideally, the business plan should contain the following information:
Market analysis: the presence of competitors and their location, average prices, level of demand, target audience;
Project Implementation Schedule;
Justification for the selection of the location of the trampoline;
Equipment characteristics;
Your advantages and opportunities;
Difficulties and measures to overcome them;
Calculation of expenses (initial and monthly);
Sales plan and revenue calculation.
A well-designed business plan will help you navigate the entire process of starting a business and eliminate some mistakes at the start.
How to calculate the income and expenses of a business
The main point in the business plan is the calculation of income and expenses.
First, calculate the monthly costs:
Rent (including expenses for electricity and storage) - 14 thousand rubles;
Taxes - 10 thousand rubles;
Other expenses (repair equipment, fuel and lubricants, etc.) - 10 thousand rubles.
Total, a month will have to spend 34 thousand rubles on business.
Now we will determine how much you can earn on a trampoline.
The average price for a jumping session, which lasts 10 minutes, is 70 rubles. According to experienced operators, the average attendance of an inflatable trampoline on weekdays is from 50 to 100 people, and on weekends and holidays - up to 300 people. Consequently, the daily revenue of the trampoline is from 4 to 21 thousand rubles. With a 6-day work schedule, you can earn from 100 to 500 thousand rubles.
Even if we take the minimum indicators and the average revenue of 150 thousand rubles, the net profit will be: 150 000 - (150 000 × 0.06) - 24 000 = 117 000 (rubles).
With these indicators, the initial investment will pay off in 2 months.
Payback period: 200 000/117 000 = 1.7
An outdoor trampoline can work from 3 to 5 months (depending on the region). Based on this, in one season an entrepreneur can earn 350-580 thousand rubles “pure”. However, at the end of the season, he can find a suitable room and work all year round.
What are the pitfalls of a trampoline business?
Any entrepreneur who is going to open a trampoline in the open air must be prepared for certain difficulties:
hard to find a free place. Usually, everything is occupied in parks and other “profitable” places, and not everyone can break through there;
quite high competition. The business is simple, therefore, it attracts many. In summer, trampoline complexes in parks and other crowded places grow like mushrooms. So you have to work on competitive advantages in order to enter and gain a foothold in the business;
certain difficulties with the content of the trampoline (inflation / deflation, fixing, storage, transportation, etc.);
responsibility for the safety of visitors;
seasonality of business.
All this should be taken into account when planning a business and immediately think over how to overcome these difficulties.
A few tricks for the trampoline business:
if your ride has low attendance and the trampoline is idle idle, let the trampoline jump for free. The psychology of children is this: if they see a child jumping, they also want to jump;
the problem of poor location can be solved if you make the business mobile. But this requires a machine for transporting a trampoline;
To increase the attractiveness of the attraction, sell on-site additional products: ice cream, cotton candy, balloons, candy canes. Additional costs will be minimal, but profit will increase significantly;
keep the ride clean. Which parent will let his child go on a dirty and dusty trampoline? Therefore, take care of daily cleaning and washing the trampoline;
so that your business does not depend on the availability of electricity, you can purchase a gasoline generator. The cost of such equipment will be about 15 thousand rubles;
get ready for the start of the season in advance. Everything should be ready in March. You can start already in April. The most profitable months are April and May.
Eventually
Trampoline business is a great option for those who want to make money fast. Minimum investment, simple organization and payback in 2 months - these are the main advantages. For the season you can earn 300-500 thousand rubles. The guarantee of success in this case will be a favorable location, quality equipment and a bit of entrepreneurial savvy.
Evgenia Yurkina(c) www.clogicsecure.com - a portal to business plans and guidelines for starting a small business 08/18/2019