Own educational business: private school

* The calculations use the average data for the World

The quality of the educational system in the Russian Federation, especially in the field of general school education, leaves much to be desired. In this regard, at the end of the last century, with the advent of capitalism, private schools appeared, offering their students a more modern and high-quality approach. Such educational institutions have been and remain the privilege of the children of wealthy parents. Private schools, as a rule, provide better education, devote more time and attention to the individual abilities of students and offer additional services to their clients.

But private schools can work in a different format, practically no different from state educational institutions, or, conversely, offering a completely different course of study with many additional disciplines, which is also supported by a good material and technical base. However, it is worth noting right away that a private school offering general education services to its clients cannot be a business entity.

There are many peculiarities and difficulties in the activities of a private school, but there is usually no reason to expect serious competition, the owners of private schools clearly segment the market, due to which each of them gets their students. The main thing, when entering the market, is to offer your customers something new, interesting and something that is not yet available in other schools. This is not too difficult, because there are many opportunities for the development of certain qualities of the child, and on the basis of one educational institution to organize universal training in all areas is not only difficult, but also not necessary, because very rarely is a child ready to do everything and right away.

In this regard, many private schools have a “bias” in one or another educational sphere. This may be the study of additional subjects, in-depth training in general education subjects, and special preparation for admission to universities for certain specialties, and the provision of any special opportunities like your own racecourse or swimming pool. In this regard, before opening it is necessary to accurately formulate the concept of your future work, study the market and competitors 'offers, find out the parents' demand for certain educational services, and offer customers something that is not in more than one school. If new private schools are subsequently opened, they will most likely not occupy the already used niche, but will offer something of their own. Private schools rarely confront each other, more often they have to unite to confront the state.

Currently, according to the latest law, commercial organizations can also engage in educational activities, although until recently only non-profit organizations had such an opportunity. In this regard, all private schools are not subjects of entrepreneurial activity, that is, they do not have the right to profit as the main direction of their activities. The new law allowed for educational activities and commercial structures, but their capabilities are significantly limited. So, they cannot only deal with vocational training, preschool education, additional general education and implement additional professional educational programs. That is, a commercial organization cannot provide ordinary schools with a general education program, and therefore a private school must still be registered as an NGO.

Entrepreneurship can be conducted if you open a school offering additional education, for example, on the basis of a public school. But this does not mean that from the point of view of profit-making, opening a private school is unpromising, its main activity will be teaching students, which does not contradict the provision on non-profit organizations. The definition of their activities can be selected from the subsection (OKPD 2) 85.1 General education services in the event that it will be conducted business activities. If, nevertheless, a full-fledged private school is opened, it is registered as any non-profit organization, documents are submitted to the local tax authority, but after registration there is still a difficult stage in obtaining an educational license.

At the Ministry of Education, you can obtain an appropriate license for a certain type of educational activity. Perhaps, if two organizations are opened at once - commercial and non-commercial - to provide different types of services, some of which are planned to be profitable, it will require several licenses for different enterprises. For this, the following package of documents is transferred to the licensing authority:

  • A notarized copy of the charter.

  • A copy of the certificate on making a record of a legal entity in the Unified State Register of Legal Entities of comparisons and / or copies of information on registration of a branch at the actual address, a copy of the decision to create a branch and the Regulations on the branch approved in the established manner.

  • Copy of tax registration certificate.

  • Documents confirming that the applicant has a license in the ownership or on any other legal basis of equipped buildings, structures, structures, premises and territories.

  • Information on the material and technical support of educational activities for educational programs declared for licensing.

  • A copy of the conclusion of the Federal Service for Supervision of Consumer Rights Protection and Human Well-being on the compliance (non-compliance) with the sanitary rules used by educational institutions (organizations) of buildings and premises for the implementation of the educational process.

  • A copy of the conclusion of the State Fire Service on the suitability of the buildings and premises used for the educational process.

  • Certificate of payment of state duty for consideration of an application for a license.

  • List of documents submitted for obtaining a license.

Next, a full plan of the educational program should be developed, which is formed by the teaching staff and the school principal, after which it is submitted to the licensing authority for consideration. The curriculum plan is checked for compliance with the general provision on education, and in case of violation, a refusal to issue a license will follow. The cost of the state fee is 6 thousand rubles, the decision to issue a license will be considered within two months. To simplify your task, you can contact special firms that will solve all legal issues for the entrepreneur; but sometimes it’s more advisable to hire a competent lawyer who will help not only at the registration stage, but also in the subsequent activities of the organization.

It is the obtaining of a license that allows a private school to engage in educational activities, it is its issuance that makes it possible to freely conduct training for schoolchildren without any restrictions, but such an organization still does not have the right to issue state certificates, certificates and diplomas, that is, from the legal point of view, the organization has the right to teach, but the results of this teaching are not taken into account. In order to be able to issue state documents, you need to go through accreditation.

It is because of the fact that accreditation is not necessary for conducting their educational activities, many private schools do not receive it at all, because graduates of this institution have the opportunity to pass all subjects at an other accredited educational institution externally. This, of course, is an unnecessary complexity, which does not add attractiveness to such an institution for the client, parents from a private school are waiting for the full provision of all services, including the issuance of state documents. But with all the desire, you can get accreditation only after five years of activity, and there should be graduations of students in order to be able to check the quality of education. This is the difficulty that all private schools face, due to the lack of accreditation, a certain percentage of clients can be lost. However, there are private schools that fundamentally do not receive accreditation.

To obtain accreditation, when all the conditions for obtaining it are fulfilled, an application should be submitted to the accreditation body. After checking the documents, an accreditation case is drawn up and an accreditation examination is carried out, which is carried out by the Federal Service for Supervision of Education and Science. Accreditation checks not only the quality of education, but also the material and technical base, and these requirements may slightly differ from the requirements of the licensing authority. Accreditation can take a long time, while students who come under accreditation usually experience considerable discomfort. In any case, even in the event of failure and not obtaining a certificate of accreditation, you can continue your activity after submitting a new application for accreditation. Accreditation is needed even more likely not for a school, but for its students, who find it much easier to take exams directly at their school.

But the difficulties of a private school exist in other directions. To begin with, it is worth deciding on which contingent the school will be designed. In general, the quality of teaching the general curriculum in private schools does not differ much from state educational institutions; in private schools, emphasis is placed on additional education and the acquisition of specialized knowledge. In addition, the work of a psychologist and individual work with children are carried out, increased attention is given to each student; the interaction of the student and teacher is much more productive due to the good teaching staff.

The school level is determined to a greater extent by the material and technical equipment, and some private institutions are an educational complex, which has its own observatory, hippodrome, gym with all modern equipment, hostels, canteens, greenhouses, your own school bus, and so on. Of course, such an institution is designed for very wealthy people, it is elitist. But private schools, which are designed for the middle class, are much more popular, the cost of education is not high in them, but parents also pay only for a better approach to teaching, such a school usually does not provide any special services and opportunities. Choosing the right direction is an important part of success.

The vast majority of private schools have problems with the premises, because they require large areas, equipped buildings and surrounding areas. A private school should occupy at least ten ares of land, but some institutions rent some part of the public school, while more successful ones rent unclaimed schools and kindergartens. For renting, it is best to first contact government agencies that have significant territories in their possession and can, as part of the development of education in their region, set aside a building and territory for a private school on preferential terms. If only after that it was not possible to agree with the administration, you can try to find buildings and complexes with private lessors. But in this case, you have to rely on a significant increase in the cost of rent.

Renting can be very costly and can be the main cost item, because of which it is impossible to develop a private school. Given sufficient funds, it is much more profitable to build your own private school, but this will require at least ten million rubles for a relatively small institution, although all these amounts are very arbitrary and depend on the city of work and location in it.

One of the most important points is the selection of staff, because in most cases it is teachers who can significantly increase the level of the school compared to government institutions. Usually successful young teachers work in private schools, but with experience, although some old schools independently train specialists from graduates of pedagogical universities.

When hiring, many factors are taken into account, recommendations from previous jobs and, of course, professional achievements. However, working as a teacher in a private school is much more complicated than in a public institution, because it requires increased attention to each student, and the old methods that are so popular with teachers in ordinary schools are not permissible here. The client gives his money to ensure that his child is safe, well trained and not have problems with peers or teachers. Sometimes this can lead to the fact that children begin to experience permissiveness, and only a competent teacher can work correctly with students. In addition to teachers, a psychologist usually works at the school, conducting conversations with students and assessing the situation in the school as a whole.

In some cases, a private school operates on the principle of a boarding school, when children not only study, but also live on the territory of the educational complex. In this case, it is necessary to organize the work of all auxiliary institutions capable of constantly working with a large number of people. But even in simple private schools, which operate on the principle of school attendance by a child only in the first (or second) half of the day, the cost of education usually includes meals and the provision of all other support services, if necessary. That is, for example, a policy will not be required of a child if he needs medical care at school. In this regard, the staff of a private school may include several dozen people.

For obvious reasons, a very small percentage of the population turns to the services of a private school, so the number of students in a private school rarely exceeds 200. The size of the class is approximately fifteen people, and this allows the educational process to be carried out more effectively, because more attention is given to each child. In this regard, a private school may have fewer classrooms, and large areas are allocated for other needs. This somewhat reduces the cost of equipment cabinets, although each of them has much better equipment than in public institutions. Moreover, a rare school contains its own school bus, usually this service is offered upon conclusion of an agreement with a third-party company that provides transport.

But, nevertheless, equipping the school will require large investments, and therefore such an undertaking requires attracting sponsors or obtaining large loans. It is also worth noting that some large organizations sometimes open their own schools for employees' children, which are essentially closed. Therefore, if you find such an organization and offer it a good business plan, you can count on investments, but a small share in the project.

The cost of studying in private schools varies significantly depending on their class, and can be either 60 or 500 thousand rubles a year. As many market participants have noted, almost all the profits go to the development of their school, and even making a profit contradicts the charter of a non-profit organization. In this regard, thanks to the new legislation, it is possible to introduce additional earnings by providing additional education. As already noted, for this it is better to arrange two firms, one of which will be commercial and profit by offering additional training. In fact, both general and additional training will be conducted on the territory of one school. In order for the population to learn about the new open school, it is advisable to conduct an advertising campaign and create your own website, but the best advertising will be good service provision and popularity among the population.

Matthias Laudanum

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