1. SUMMARY OF THE PROJECT
The purpose of the project is the creation of a trading enterprise, a wholesale base of building materials in Simferopol, the Republic of Crimea. Active development of the region is expected in the coming years, associated with state injections, as well as increasing its popularity as a resort. In this regard, growth in construction volumes is expected, and, accordingly, an increase in demand for construction materials.
The main difficulties in the implementation of the project are related to the establishment of supply chains - the search for a manufacturer of high-quality materials from the assortment under consideration, as well as the organization of effective logistics. First of all, attention is required to the organization of the transportation of goods through the Kerch Strait, which so far is carried out only by ferry.
The project does not require the use of special technologies or the involvement of highly qualified specialists. Investment costs amount to 11 855 000 rubles.
Key indicators of the economic efficiency of the project are given in Table. one.
Table 1. Key project performance indicators
2. COMPANY DESCRIPTION AND INDUSTRY
The project involves the creation of a wholesale base of building materials in Simferopol. The main area of work is lumber; in addition, it is expected to expand the range due to sand, gravel, cement. Such a narrow focus at the first stage will allow to consolidate the volume of purchases and get a more favorable input price. In addition, it will simplify logistics and warehouse management.
The territory of the base is an unheated warehouse with convenient access roads for heavy vehicles and a covered area; railway deadlock is also foreseen, as delivery of goods will occur mainly by rail. In the immediate vicinity of the warehouse there is an office for administrative and sales personnel. The storage area is 100 sq.m., the area is 250 sq.m., the office area is 20 sq.m.
The main competitive advantage of the company is working directly only with manufacturers of building materials, due to which it becomes possible to ensure a competitive price and uninterrupted supply of material in any volumes. Narrow specialization, as mentioned above, also gives advantages in price, logistics and doing business, that is, reduces operating costs, making the company more profitable.
Today, the Crimean Federal District is a very attractive area for investment. The main income of the region is tourism and beach holidays. In connection with the blocking of such popular destinations among Russians as Egypt and Turkey, one should expect extremely high interest in domestic tourist destinations. In addition, the popularity of Crimea as a resort is ensured by its political role. At the same time, the entire infrastructure of the peninsula is in a state far from the average for the country as a whole. Mass construction of hotels and tourist infrastructure facilities begins, primarily due to private investors.
In 2014, the Government of the Russian Federation approved the target program "Socio-economic development of the Republic of Crimea and the city of Sevastopol until 2020", for which 681 221.18 million rubles were allocated. budgetary and extrabudgetary funds. All this allows us to say that even in the face of a difficult economic situation in the country, the region will develop, and any development involves construction - both residential and industrial, as well as reconstruction of old funds. Thus, the need for building materials becomes apparent.
Difficulties in the industry arise due to the lack of established supply chains from Russian manufacturers, as well as due to logistical limitations - communication with the peninsula is carried out today only by ferry. An administrative resource can be extremely useful for unimpeded crossing. In the case of establishing unhindered transportation of goods through the strait, the only serious restriction for the development of the project is removed. According to the plans of the Government of the Russian Federation, by the end of 2018, the construction of the bridge should be completed, which will finally eliminate the logistic problem. By this time, the project should have developed a stable client base and occupied a market share of at least 5% of the total lumber market of the peninsula.
A competitive environment in the industry has been formed, there are a fairly large number of proposals, however, in season many suppliers have problems with logistics and the availability of goods; in 80% of cases, problems are caused by delays at the ferry. This confirms the thesis that a key role in the implementation of the project is played by the presence of a stable supply channel and a streamlined scheme for transporting goods through the strait. By offering a competitive price and meeting stated delivery times, you can gain a significant market share. The quality of the goods in this case plays a secondary role, however, of course, when choosing a supplier, serious attention should be paid to checking the quality of products.
Business is seasonal in nature, therefore it is necessary to organize the base before the onset of the construction season; first active purchases usually begin in mid-March. For a search for a suitable place, as well as paperwork related to the registration of the enterprise and lease, a reserve of two months should be made. The delivery time for goods by rail can reach 30-50 days, depending on the region of dispatch, which also needs to be taken into account. Thus, the start date for the implementation of the project can be considered January 1, 2017.
It is advisable to choose an individual entrepreneur with a simplified taxation system as the legal form. In the future, with an increase in turnover, the option of registration in the Free Economic Zone of Crimea will be considered in order to reduce the tax burden. The types and volumes of investment costs are given in Appendix 1.
3. DESCRIPTION OF GOODS (SERVICES)
The main activity of the enterprise is the sale of softwood lumber - boards and edged timber. In addition, the assortment includes sand, gravel, cement. Full product information is given in Table. 2. Prices are given taking into account all the costs of delivery to the warehouse base. Variable costs are given in Appendix 2.
Table 2. Assortment matrix of the project
Lumber is used in construction for the installation of floors, roofing, formwork, etc. The scope is very extensive. Sand is used in the zero cycle of construction, for the preparation of DSP, concrete, plaster, etc. Crushed stone can be used in the production of concrete and reinforced concrete, with the device of roads. Portland cement grade 500 is used for the preparation of DSP and concrete. Given the widespread use of frame-monolithic construction technology, the high demand for cement is beyond doubt.
As a rule, only the most general requirements in terms of quality are imposed on such products, so it makes no sense to build a marketing policy only on the consumer characteristics of the product. All suppliers are manufacturers, as a result of which an intermediate mark-up of intermediaries is excluded. Suppliers are selected taking into account the possibility of uninterrupted provision of planned procurement volumes. Delivery is also provided by the supplier. Lumber and cement are transported by rail, and sand and gravel are transported by sea. Delivery time: crushed stone and sand - 10-14 days, cement - up to 30 days, lumber - up to 50 days.
Monitoring of competitive prices in the region showed that the average price level today is as follows:
- lumber - 9250 rubles / m. cube .;
- river sand - 2000 rubles / t;
- gravel crushed stone - 2800 rubles / t;
- cement ПЦ-500 - 4800 rub./t.
At the same time, the goods are not always in stock in the required quantity, especially in the midst of the construction season.
4. SALES AND MARKETING
Sales are carried out both by active and passive methods. The role of the sales representative is performed directly by the entrepreneur. Work is being carried out with construction organizations, including visits to construction sites directly.
Passive sales are carried out through Internet marketing, as well as through its own website. Given the low level of quality of the work of local webmasters, the development is transferred to the specialists of one of the major cities of Russia. It is assumed that you can make a reservation through the site. In addition, information on prices and products of the company is available on all local information Internet sites and in catalogs. Information about the company is also posted in free printed catalogs distributed in hardware stores.
The work schedule of the base is Tuesday-Sunday from 08.00 to 17.00. Trading is carried out by two sellers; sixth day a week work in shifts. Sale is made on the basis of full prepayment and pickup. If necessary, company managers can carry out the order of transport at the expense of the buyer.
Pricing is diversified. Depending on the volume, the client may receive a discount. For regular or prospective customers, a deferred payment is provided. Receivables are controlled by company managers.
The sales plan is given in Appendix 5.
5. PRODUCTION PLAN
The project does not provide for production, only wholesale. However, the specifics of the materials sold also require compliance with certain technologies of storage, loading, etc. In particular, loading and unloading of bulk materials is carried out using a wheeled excavator based on a tractor; loading and unloading of lumber and cement in containers is carried out using a forklift. Maintenance of the trading floor and warehouse is carried out by loaders and drivers.
Table 3. Tools and equipment for organizing a warehouse and trading platform
The costs of equipment, staffing and payroll are given in Appendix 4.
Qualified workers with relevant approvals and experience of at least 5 years are involved in work on loading machines. For other works, special qualifications of employees are not required; they can be recruited for the season, without saving wages for the winter.
To form the initial stock, the following volumes of goods are required (Table 4).
Table 4. Initial stock
Table 5. Fixed costs (per month)
6. ORGANIZATIONAL PLAN
The project involves the execution of all administrative duties directly by the entrepreneur. He is required to have knowledge of the basics of accounting and the basics of entrepreneurship, legislation in the field of entrepreneurship and labor protection. In addition, for successful work with construction companies, knowledge of the technology of construction production is necessary. The subordination of all employees is direct to the entrepreneur.
To fulfill their basic duties, employees are presented with the most general requirements related to their field of activity.
7. FINANCIAL PLAN
Form of incorporation - IP. The tax system is simplified, the object is income, reduced by the amount of expenses.
Investment costs - 11 855 000 rubles. Own funds - 3, 000, 000 rubles. It is planned to attract credit funds for the missing amount of 8 855 000 rubles. Loan term - 36 months, interest rate - 18%. The loan is repaid by annuity payments, starting from the third month of using the loan.
In calculating financial indicators, the sales volume of each type of product and the seasonality coefficient are taken into account. The financial model of the enterprise is given in Appendix 7.
8. EVALUATION OF EFFICIENCY
The effectiveness of the project is evaluated using generally accepted integrated indicators obtained by analyzing the projected financial results of the enterprise in a five-year period, taking into account the discount rate. Despite the fact that the project has the potential for low risk, the discount rate is accepted at 24%, which allows us to judge the high financial stability of the project, because integral indicators are at a high level (Table 1).
9. RISKS AND WARRANTIES
Table 6. Potential risks and countermeasures and warnings
The project can be characterized by an average degree of risk.
10. APPLICATIONSDenis Miroshnichenko
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