Nowadays, department stores, super- and hypermarkets, not every entrepreneur dares to open a highly specialized store. Moreover, a grocery store.
Contrary to all forecasts and expectations, coffee and tea shops, shops selling high-end chocolate are in great demand not only among gourmets and are growing into entire retail chains. Along with them are demanded shops and departments offering a wide range of seasonings and spices.
Fashion for exotic cuisine, interest in spicy and spicy dishes - all this contributes to the opening of new Japanese, Chinese, Indian restaurants, the spread of cookbooks and magazines and an increase in demand for rare spices that cannot be found in a regular grocery store.
According to experts, this segment in the food market is considered one of the fastest growing. Its capacity for retail sales is estimated at $ 150 million. The main reason for such rapid growth is an almost 100 percent level of profitability.
It is better to choose a place for a store in a supermarket or supermarket. Spices are a companion item, and they are usually bought at the same time as other products. The pavilion, decorated in the appropriate style, will attract the attention of lovers of exotic and good cuisine. If the budget is small, it is quite possible to get by with one stand at first.
Even a standard stand can be unified and set the appropriate mood for the entire interior, simply pasting it with decorative film “wood-like”.
The manufacture of signboards with the name of the store and the logo will cost about 1.5-3 tons, depending on size.
Divide the entire assortment according to the countries from which this or that spice and seasoning originated - China, Italy, India, etc. This will help customers quickly navigate their choice. Spices and seasonings are best sold by weight.
Some stores offer the sale of seasonings from 1 g as an advertising move. To do this, you need special ultra-precise scales. Of course, most buyers will prefer packaging from 10 grams, but the ability to take a sample of the minimum number of expensive seasonings attracts the attention of people and ensures that they return to you for a repeat purchase.
Spices can be packed in bags of 15-20-50 gr. Do not forget about sticker labels with the name of the spice and recommendations for its use. Printing such labels will cost about 50 kopecks / pcs.
Prepare the mixes and seasoning sets you need in advance for certain dishes. As a rule, these are about 5-6 different species. It is better to store seasonings in transparent glass hermetically sealed jars. Such packaging preserves the aroma of spices and looks spectacular on the display case and shelves.
But open pallets and trays, despite their attractive appearance, it is better not to use seasonings for storage. The product loses its flavor and gathers dust on such a display case, and a variety of smells can cause dissatisfaction with the administration of the supermarket where you rent the area and its visitors.
Since you offer expensive, rare, but often bought goods, you should invest in issuing plastic cards that give you the right to receive a small discount for regular customers.
The manufacture of such cards will cost from 1000 p. / 100 pcs. Discount cards are usually issued for a purchase for a certain amount (for example, from 500 rubles).
The loyalty of your customers and their transformation into regular customers can be stimulated by additional bonus programs. It can be birthday presents (for such promotions, when issuing a loyalty card, suggest filling out a form indicating the necessary information), an SMS notification of upcoming promotions and discounts, holding draws among cardholders. As a prize can be both seasonings themselves, and collections of cookbooks, brochures, etc.
Affiliate programs with renowned restaurants, culinary courses and schools will help distribute promotional materials, increase your recognition, and find wholesale buyers and customers.
Own website with the presented assortment, description of seasonings and their application, recipes and prices will provide an additional flow of customers.
As a rule, with small volumes of trade, it is more profitable to purchase goods from domestic wholesale companies and manufacturers that have all the necessary quality certificates.
For the purchase of the first batch of products will need 60-80 tons plus shipping costs. For registration, rental of space, the manufacture of signboards, the purchase of commercial equipment, containers, packaging, it will take from 100 t.
Production of the site, plastic cards, printing and distribution of leaflets and booklets will cost 30-50 tons. In total, about 300 tons will be required to open your own small shop selling spices, spices, natural oils and seasonings.
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Unusual Spice Business Ideas