The first strip clubs opened in our country in the early 90s, were something exotic and were strongly associated with the fallen women, intimate services and men in raspberry-colored jackets. Since then, the number of striptease establishments has grown, network clubs have appeared, and the work of a stripper has ceased to be a shame for a girl.
Strip clubs of big cities are never empty, their halls are full on weekdays, and on weekends you need to book a table in advance. Modern institutions are quite democratic in their format, their visitors are office workers, middle managers, businessmen. Sometimes men come to watch striptease with their wives or girlfriends.
A striptease institution does not need to spend money on expensive kitchen equipment or hire a famous chef, people don’t come here to eat, so opening a strip club is cheaper than opening a restaurant.
It is advantageous to choose for clubs small areas of about 100 square meters that require cosmetic repairs. Opening a strip club in such a territory will cost about 8-10 million rubles. Investments will return in one and a half to two years - the competition is great.
The profitability of the institution depends on the quality of staff. The more attractive and sociable dancers, hostesses and waitresses, the higher the income. According to experts, the profitability of striptease institutions can be 80% per year, while the average profitability of a restaurant - 30%.
How do strip clubs earn money? Each client pays for admission to the show (from 700 rubles, prices in the regions and the capital vary widely) and orders drinks. To get a table in some clubs you need to make a deposit (from 5000 rubles). However, the main revenue is not made on this, but on private shows and crazy-menus. The crazy menu includes private dance (from 1000 rubles), dance on your knees (from 1000 rubles), dance on the table (from 1500 rubles), slow dance (1000 rubles), erotic massage (from 5000 for half an hour).
In addition, customers often buy drinks for girls. She orders the most expensive cocktail, and the glass contains juice with beautiful umbrellas and cherries. These "side" incomes sometimes bring up to 80 percent of the total income per night.
Another type of service is “firing” for the night. It is not provided by all clubs and only with the consent of the dancer. The column “sexual services” is not found in the price lists, although buying a girl for the night involves not only dancing, but also a continuation. Large networks of clubs are moving away from such activities. Striptease in Russia is becoming more and more similar to European: a vivid show, beautiful bodies; nice to watch but not to touch.
The club’s strip room consists of a hall with one or more stages, a bar, private rooms, a toilet and rooms for staff.
Recruiting is a big problem for the head of the institution. Many recruit girls with beautiful looks as dancers, and then teach them to dance. Having a choreographer on staff is easier than finding a good dancer and keeping her at work. The turnover in this profession is great. A rare girl stays in the club for more than two years. Dancers go to work on the orders of event-agencies, get married or agree to live on the maintenance of one of the visitors.
In strip clubs, guests are greeted by hostesses. The requirements for them are to some extent higher than for dancers. These are well-groomed ladies of good appearance, able to communicate with customers. They should be kind, considerate, master the art of informal conversation, understand when you need to leave the client alone. Hostesses seat customers, explain to them the rules of the establishment, coordinate the work of waiters and dancers. The salary of a hostess usually consists of a salary and a tip.
The club also needs bartenders, security guards, waitresses, an administrator who will monitor everything, and an accountant.
A feature of any strip institution is a good erotic show. Originality, choreography, quality of performance, workmanship and the beauty of performers are appreciated here. Visitors to clubs spoiled by a variety of spectacles. To attract viewers, you need to offer an interesting performance: come up with a plot, find costumes, introduce interesting choreographic elements.
Not only female striptease, but also male striptease is in demand, and sometimes students even come to shows with affordable prices. An evening of male striptease is an interesting way to spend a corporate party in a female team, to spend time on a bachelorette party or to celebrate an unmarried woman's birthday.
To open a club, a lot of documents are required: permission of the sanitary-epidemiological service, fire control report, technical report on the state of structures and the possibility of reconstruction of the premises (during repair), design and architectural and technical documentation, noise impact assessment on adjacent housing buildings, situational plan, conclusion from supervision, sanitary passport for the facility, water examination, a contract for garbage collection, a contract for the maintenance of the ventilation system, issued medically book staff, the magazine safety briefing, production control magazine, a contract for the fire alarm system, a contract for the panic button, permission to sell alcohol. In almost every city there are law firms that, for a fee, will take care of the preparation of the necessary documents.
When advertising a strip club, one should not forget that a pornography law has recently been in force in our country, and the media periodically slips messages about scandals related to overly frank images on billboards or obscene advertising slogans.
Usually clubs start sites and register groups in social networks. With skillful promotion, this can be a good advertisement for your institution. The site needs good photos and high-quality video of the best performances. Tell us about your club’s crazy menu, post images of a massage session. Some clubs even offer customers a shower with the girls.
Often visitors come for the first time, having received a free invitation ticket, and then become regular customers. Invitations and flyers can be distributed in places of recreation for citizens: in parks, at cinemas, at concert halls.
Use all possible advertising methods: hang up banners and banners, put up billboards. Order ads in popular magazines. Collaborate with alcohol producers, conduct joint promotions.
Natalya Merkulova
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