Your business: how to make money on coffee machines

• does not require large investments;

• ease of maintenance;

• no need to hire staff - the entrepreneur himself will be able to service the business, spending several hours a week on this;

• installation area less than 1 sq.m .;

• markup on goods about 300%;

• can be combined with other business options;

• round-the-clock work schedule is possible;

• minimum advertising costs

• high competition;

• it is difficult to choose the right place for the machine;

• technological risk: the machine can simply break down, which will entail high costs;

• a vending machine can be hacked or spoiled;

• high cost of delivery of ingredients to the regions of Russia

Next, you need to examine the market situation: assess demand, competition and business prospects.

According to statistics, the vending market is growing annually by an average of 20%. Today, more than 60 thousand devices throughout Russia make up a market of 3-4 billion rubles. But the market is developing unevenly: 75% of vending machines are located in large cities, and the regions are still empty. So in this business you can still find a free place. The Russian market has room to grow. If in our country there are 600 people per machine, then in the USA this figure is 35, and in Western Europe - 110. Conclusion: in the coming years, the vending market will grow rapidly.

Coffee machines are the most popular direction of vending; they occupy about 65% of the total market. This is due to three factors: speed, availability, low price.

• the vending format is very suitable for selling coffee;

• coffee from vending machines is cheaper than in catering;

• coffee machines are very compact, so they can be placed where a cafe cannot.

Coffee machines owe their popularity not only to the development of such a trading format as vending, but also to the coffee itself. The annual consumption of this drink is growing in Russia. If in 2001 our compatriots consumed 400 g of coffee per year, now this figure is already 1.35 kg. According to social surveys, more than 50% of Russians are sure to buy a cup of coffee on the way to work or study. At the same time, 22% of the respondents make daily purchases, and 48% drink coffee in glasses once or twice a week.

How to register a business selling coffee

In any business, the first step is registration. For vending, the best option would be to register an IP. To do this, you just need to write a statement in the prescribed form, enclose a receipt for the payment of state duty (800 rubles). You can issue an IP without additional staff. In this case, contributions to the funds will have to be paid only for yourself. Type of activity according to OKVED-2: 08/18/2019 Activities for the implementation of trade through automatic machines.

After the number of days indicated in the notification, you will pick up your documents in the tax (extract from the USRIP). On the same day, it is advisable to write a statement on the transition to the selected tax regime. It is recommended to choose UTII (the tax is calculated based on the number of vending machines and the coefficient k2 for the city in which the business is planned). Please note that UTII is not valid in all regions, so it’s worthwhile to clarify in advance whether this type of taxation is available in your region.

The choice of a taxation system also depends on the location of the vending machines: a fixed rate should be chosen if the vending machines are located in places of high demand (shopping centers, train stations). If the outlet has a pronounced seasonality of demand or an average level of pedestrian traffic, then it is better to choose a taxation method that depends on profit (USN 6%). Pre-calculate both options to determine the appropriate one. After that, you can open a current account (its monthly maintenance will cost about 2500 rubles).

Many beginning vendors are concerned about the question - do I need to get any permissions, licenses from regulatory authorities? Rospotrebnadzor treats vending quite loyally. Therefore, there is no need to notify the territorial bodies of Rospotrebnadzor about the start of entrepreneurial activity. Nevertheless, you should bear in mind that Rospotrebnadzor has the right to conduct scheduled and unscheduled inspections of your organization. To avoid claims from the regulatory authorities, each vending company must have:

• medical book for the employee who will service the vending machine;

• certificates for automatic machines (provided by the manufacturer or seller) and certificates for goods, ingredients (provided by the supplier);

• lease agreement for a vending machine;

• production control program and monthly program performance reports;

• an order on responsible persons for compliance with the requirements of sanitary norms and rules, and the implementation of the above program.

How to choose a place for a coffee machine

Choosing the right place for vending trading is one of the most important and difficult stages of opening. The sales volume depends on the successful location. To find such a place, the entrepreneur must carefully analyze all potential points for installing the machine. Keep in mind that most of the "fishing spots" in large cities will be occupied - malls, train stations, etc. The benefit of this arrangement is obvious, but the analysis of different places will help to find no less successful options. If you fail to take a “fishy” place, then bet on product quality: offer unusual varieties of coffee, an original recipe, and a variety of assortments.

When choosing a site for the machine, consider the following requirements:

• proximity to public places with high pedestrian traffic: shopping and office centers, train stations, service stations, universities, etc .;

• the presence of an outlet;

• required area 1 sq.m.

The average rental cost of this point is 3-4 thousand rubles. Some shopping centers may charge a higher fee - from 6 thousand and more. By the way, to find a place for coffee machines is also realistic among government agencies. Rostender website (rostender.info) publishes tenders for the placement of coffee machines.

At the first meeting with the owner of the site, experienced operators are advised to bring an image of a coffee machine in this interior, after photographing the place. This will clearly show that the device does occupy a small area and fits organically into the environment. Other useful tips for negotiating with landlords regarding the installation of commercial vehicles can be found here.

In the lease, it is desirable to spell out all conditions of cooperation: the amount of the rent, guarantees, obligations of the parties, the degree of responsibility, payment of other expenses. Discuss the possibility of including energy costs in the rent (they will average 1 thousand rubles per month).

How to choose a coffee machine

Coffee machines vary by country of manufacture, raw materials used and productivity. Experts advise to study the proposal through the Internet and Moscow professional exhibitions, such as Vending Expo.

Most vendors advise buying European coffee machines. German, Italian and Spanish coffee machines need less repair than Chinese or Korean ones. From an aesthetic point of view, “Europeans” are more attractive: ergonomic, fit better into a modern interior. But the cost of European automatic machines is quite high compared to the same Korean or Chinese counterparts. So, a new device that uses freeze-dried coffee, Jofemar Coffeemar (Spain) costs 230 thousand rubles, and its Korean counterpart SMC - 130 thousand rubles.

You can save and buy a used European coffee machine. According to sanitary standards, the maximum operating life of the device in Europe is seven years, although in reality it is still quite operational. The equipment is sold to countries with no age limit. So you can buy a coffee machine at a discount of 70%.

When choosing a coffee machine, you should clearly understand the model of your business. The vending equipment market offers many options for vending machines with various functions. There are vending machines that can prepare a maximum of 8 drinks, and there are more advanced versions for 12-15 drinks. Automatic machines differ in the raw materials used: some work on instant coffee, others on capsules, and others are equipped with coffee grinders and allow the use of coffee beans. There are also combined machines that combine the functions of coffee and snack. Of course, the cost of equipment varies significantly depending on the performance, functions and type of raw material that is used.

An important point! When choosing a device, you must take into account the requirements of the law. Since 2013, GOST R 51303-2013 was approved, which obliges owners of vending machines to install cash register equipment. And since 2018, vending machines must be equipped with online cash desks and send checks to the tax office. Therefore, it is not recommended to buy used equipment that cannot be adapted to modern requirements. At the stage of choosing a machine, check if the terminal can be modified. Then you need to buy an online cashier and connect the CCP to the device. The cashier needs to be registered in the tax office and sign an agreement with the OFD in order to transfer all the checks to it.

How to connect the online cashier to the device? Work with checks has been simplified with a change in legislation - now it is not necessary to print them. It is enough to connect an automatic device to the terminal, which generates and sends electronic checks via SMS or e-mail. Automatic online cash registers are connected to vending machines that were produced in 2003 - and yet there are terminals and devices that cannot be connected to cash registers. Consider this when choosing a coffee machine.

How much does an online ticket office cost?

• Fiscal drive - 6-15 thousand rubles. Those who work on the STS or UTII will have to change it every 3 years;

• CRF services - 3 thousand rubles per year;

• Automatic device for settlements (online cash desk) - 4-13 thousand rubles;

• SIM card with 3G (for sending electronic checks) - 100 p. per month.

• Printer for printing checks (optional) - 10 thousand rubles.

What equipment is suitable for terminals and machines? Models of cash registers are entered in the register of the Federal Tax Service. For vending, devices whose names end in "FA" are suitable.

Thus, choose the equipment that suits your budget and requirements. Even in such a narrow niche, there are options for the concept. You can sell economy instant coffee or a brew made using freshly ground coffee. Accordingly, prices and target audience will be different.

Having decided on the place and equipment, it is necessary to install coffee machines. Installation work takes a little time and is carried out by the company that sold you the equipment.

What ingredients are needed for a coffee machine

The assortment of coffee is formed based on the installation location and target audience. For example, in office and shopping centers, consumers are focused on higher quality, so it is better to put machines with freshly ground coffee there. But in universities it is more expedient to place coffee machines with instant drinks. And the point is not only that instant coffee is cheaper. It cooks faster, and for students it is important to have time to buy coffee in a short break. This is beneficial to you. Judge for yourself: instant coffee is prepared for 20 seconds, and from freshly ground beans - 50 seconds. Then, in a 10-minute break, an instant coffee machine will be able to “sell” 30 cups, and the second - only 12 cups. This example clearly shows that it is necessary to plan key business parameters in advance.

Now we proceed directly to the purchase of raw materials.

The main consumables for coffee machines are coffee (cereal or instant), sugar, cream, chocolate. All this can be purchased from one supplier. Experienced vendors are advised to buy ingredients from European brands: Danish company Eurogran, Dutch ICS, Italian Ristoria or domestic Golden Domes, Andrey and Co.). The average coffee machine consumes 20 kg of “total ingredient” every month, costing about 400 rubles. per kg, i.e. 8000 rubles.

In addition, you need to buy bottled water. Each month, one unit requires about 300 liters of water (costs - 2000 rubles). Please note that the water for coffee machines should be one firm. If the water hardness level changes, the machine may malfunction.

Also need cups: volume 165 ml, packs of 100 pcs, price - 170 rubles. Stirrers: 100 pcs for 40 rubles. Average coffee sales are 60 cups per day. Accordingly, a month will have to purchase 18 packs of cups and plastic stirrers. Total costs for consumables will be about 2500 rubles. Add to this the cost of sugar, milk and more - another 2, 500 rubles. Thus, the monthly cost of raw materials will amount to 15, 000 rubles.

Please note that all food products must be certified. Certificates are provided by the supplier.

How to calculate the cost

Before you set the price for coffee, you need to calculate the cost. The cost of a 0.2-liter glass is the sum of the following:

• coffee, 12 g - 5 rubles;

• milk, 60 ml - 5 rubles;

• water, 120 ml - 1.5 rubles;

• sugar - 1 rub .;

• glass and stirrer - 2 rubles.

Total, the cost of 1 cup of coffee (volume 0.2 l) is 14.5 rubles. The selling price is 40-60 rubles a glass. That is, the margin on coffee will be equal to 200-300%.

How to advertise coffee vending

You must clearly understand who your target audience is. It depends on where the vending machines are located:

• Universities - students, young people aged 18-25;

• Stations - men and women with low and middle income;

• Shopping centers - middle-income families;

• Business centers - office employees.

Focusing on the target audience, you will be able to set prices and form a sales offer. Understanding who your consumer is is not a marketing tool, but it largely determines the level of sales. If your proposal meets the interests and needs of the audience, then the trade will be successful. Otherwise, even the best offer will not be appreciated.

The main way to advertise a coffee machine is to place it in the right place. You need to select outlets based on the results of geomarketing research. Pedestrian traffic should be at least 1, 500 people per hour during daylight hours. Please note that pedestrian traffic is not the most important characteristic for a retail outlet. 2 thousand people per hour can pass by the coffee machine, of which only 10 people will buy coffee (because among them there will not be your target audience). And a coffee machine installed in an office with 50 employees will earn more, because all 50 employees will buy coffee.

In general, we must admit: marketing for vending machines is very specific, and each advertising tool needs to be adapted to specific conditions.

Например, для вендинга эффективна наружная реклама, нацеленная на то, чтобы визуально выделить торговую точку. Для этого используются: штендеры, растяжки, вывески, аромамаркетинг, т.е. привлечение покупателей запахом. Аромат кофе сам по себе стимулирует продажи, потому что пробуждает аппетит. Практика показывает, что 80% неосознанно ориентируются на запах. От самого кофейного аппарата вряд ли будет пахнуть кофе, поэтому придется использовать специальный ароматизатор на основе гелевых картриджей. Для этого на внешней стенке автомата устанавливается аромаприбор. Аромат слышен в радиусе 1-5 метров и может привлечь людей, не обративших внимание на сам кофемат. Такой прием способен увеличить продажи на 15%.

Другой способ привлечения внимания – брендирование своего автомата. Это делается не только для того, чтобы зацепить взгляд прохожего яркой вывеской, но и чтобы повысить узнаваемость кофемата. Для брендирования достаточно заказать в типографии пленку-наклейку или разрисовать поверхность граффити. Но учитывайте, что в таком случае вы лишаете себя возможности сдавать в аренду рекламную поверхность.

Таким образом, затраты на рекламу вендингового автомата будут минимальны, если вы правильно оцените целевую аудиторию и расположение.

Как обслуживать вендинговый аппарат

В обслуживании кофематов нет ничего сложного. С этим справится любой человек – даже тот, кто совмещает вендинговый бизнес с другой деятельностью. В неделю вы будете тратить всего пару часов на обслуживание. Оно заключается в смене ингредиентов и посуды, а также в выемке денег. Проверять автомат рекомендуется 3 раза в неделю. В случае заполнения купюроприемника автомат попросту перестанет принимать деньги. С обслуживанием 1-4 автоматов предприниматель вполне может справиться самостоятельно. При расширении сети торговых автоматов лучше нанять помощника, который будет заниматься обслуживанием техники.

Сколько можно заработать на кофейном вендинге

Средний оборот кофемата — 30-50 тыс. руб. per month. То есть в день вы должны продавать 40 стаканчиков. А это вполне реально. Конечно, такой объем продаж появится не с первого дня установки, но такие точки быстро набирают обороты; помогает выгодное место и спонтанные покупки.

Дополнительным источником дохода может служить размещение рекламы на стаканчиках и панелях кофематов. Стоимость рекламы на боковой стороне автомата составляет около 4000 рублей в месяц, а на передней панели – 750 рублей в месяц. Если сдать рекламную площадь в аренду на полгода, то можно заработать почти 30 тыс. рублей дополнительно.

Сколько стоит открыть кофейный вендинг

Опытные вендеры советуют устанавливать сразу несколько кофематов в разных местах. Так вы сможете сравнить, какая площадка работает эффективнее. Новичку следует установить как минимум 2 кофемата, а потом ориентироваться на создание целой сети с несколькими точками по городу. Таким образом, только на кофематы вам придется затратить около 300 тыс. рублей. На оборудование уйдет почти 90% вашего бюджета. Остальную сумму придется потратить на оформление разрешительной документации, оплату аренды за первый месяц и закупку сырья. В таблице приведены примерные расходы на каждую статью.

Первоначальные вложения на открытие кофейного вендинга

Чтобы открыть кофейный вендинг, вам нужно вложить 350 тыс. рублей.

Помимо первоначальных вложений планируйте ежемесячные расходы, потому что они определяют чистую прибыль. В таблице приведен примерный расчет постоянных расходов.

Постоянные затраты кофейного вендинга

Теперь можно рассчитать срок окупаемости.

• Первоначальные вложения – 350 тыс. рублей

• Выручка с 2 автоматов – 80 тыс. рублей в месяц

• Себестоимость продаж – 30 тыс. рублей в месяц

• Налог ЕНВД – 2 тыс. рублей в месяц

• Прочие расходы – 18 тыс. рублей

• Чистая прибыль с 2 автоматов – 30 тыс. рублей в месяц

• The payback period is 12 months.

Как показывает практика, средний срок окупаемости идентичных проектов составляет 1-1, 5 года. На этот показатель и стоит ориентироваться. А если вам удастся заключить договор аренды рекламной площади на ваших кофематах, то сможете быстрее окупить вложения.

Подводные камни кофейного вендинга

Вендинг является специфическим бизнесом, а вот проблемы у него вполне обычные: конкуренция, сезонность, технические поломки. Рассмотрим каждый риск подробнее, чтобы знать, как с этим бороться.

• высокий уровень конкуренции на рынке . На первом этапе тщательно выбирайте место, учитывая не только его привлекательность, но и наличие конкурентов поблизости. Будьте новатором в каком-либо направлении: используйте рекламу, до которой не додумались конкуренты; предложите то, чего нет у других.

• сезонность . Кофе – сезонный напиток. Популярен в холодное время года и совсем неактуален летом. Поэтому для поддержания спроса вы можете ввести в ассортимент холодные напитки (освежающий чай или молочный коктейль). Конечно, учитывайте возможности вашего оборудования. Потому что не каждый автомат имеет такие функции;

• вандализм . Не всегда площадка, где установлен кофемат, обеспечена охраной. Поэтому существует риск вандализма. Чтобы избежать этой проблемы, старайтесь располагать автоматы в охраняемых помещениях, снабжать кофематы прочными замками и средствами защиты. Также рекомендуется прописать в договоре с арендодателем его материальную ответственность за порчу имущества;

• технические поломки, простой оборудования . Так как бизнес полностью завязан на технике, нужно тщательно следить за тем, чтобы она работала исправно. Для этого регулярно контролируйте состояние оборудования, обеспечьте техническое обслуживание аппаратов и приобретайте их у качественных, проверенных производителей.

Предусмотрев эти «подводные камни», вы сможете избежать лишних трат, а значит, больше заработать.

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