Starting investments
155 000 ₽Revenue
50 000 ₽Net profit
6-8 monthsPayback period
Atelier is a female business, which is quite simple to organize with minimal investment. As in many other areas of activity, the core of success is staff skill and location.
Atelier - a business that is quite simple to organize, and which is considered a female occupation. You can open your studio with minimal cost and in a short time. If you know how to sew and dream of opening a mini-business, then the idea of an atelier will suit you.
Market Review. The relevance of the studio as a business
In the sphere of consumer services, which include studio services, there has been a recent increase in demand. According to statistics, every year the studio opens twice as much as it closes. Annual growth in this area is about 10%. Even in times of crisis, atelier services are in demand, because people begin to save on clothes and more often go to the atelier for repair services.
The two main services of the studio are sewing and repairing clothes. In the past few years, demand for tailoring has declined - the market is filled with finished products, which, moreover, are often cheaper than sewn by individual standards. The situation with modern light industry is known to everyone: the overproduction of inexpensive and low-quality Chinese clothing has “corrupted” the taste and culture of the consumer. He had lost the habit of repairing his dress, generally loving it, respecting and treating it with care. The consumer has long been accustomed to throwing tons into the nearest garbage bin, immediately buying a ton of new one, “from the latest collection”. Therefore, today, people who need the finalization of clothing - shorten trousers, fit the figure, etc., turn to the services of a seamstress more often. That is why clothing repair centers began to open actively in shopping centers.
Atelier can be divided into two categories. The former rely on wealthy clients, the latter, on the contrary, on people with incomes below the average. Accordingly, the set of services is slightly different. The first category of workshops is focused on creating individual clothes - for example, business suits. Profit consists of the implementation of several, but expensive orders. Such a business, as a rule, rests on wealthy and regular customers who go to the studio from year to year. The second category of workshops carries out small orders and earns on their quantity.
The advantages of atelier as a business:
studio services are in demand in any locality;
high demand for this type of service, even during a period of economic instability;
opening an atelier requires minimal investment, which can be repaid in a few months;
a small studio needs a minimum of equipment and tools. The main thing is a good master.
Many people think that it is very simple to open an atelier: found a room, bought a sewing machine - and you can wait for profit. However, in practice, everything will not be so rosy. Many ateliers burn out and close, and not having reached the payback. In order for the business to develop successfully, one should take into account many nuances, research the sales market in advance and draw up a studio business plan. Therefore, we consider in detail each stage of the opening of the studio and the features that need to be taken into account.
Who can open an atelier
The seamstress, tailor, cutter can open his own business. Typically, the owners of the atelier are good craftsmen, versed in the intricacies of sewing and knowing the market. This option will be preferred. However, even if you are far from sewing, you can realize yourself in this business as a manager, and entrust all the production work to hired employees. Nevertheless, many note that the studio - especially with the service of individual tailoring - is, first of all, creativity. Therefore, it is impossible here without a soul. To achieve success in this business will help knowledge of the specifics of work and an individual approach to each client.
Market analysis
Before you open an atelier, you need to study the sewing services market in your city. It is important to understand if there is a free niche: you can determine the approximate number of ateliers using services such as Yandex.Maps, Google Maps, 2GIS. Find out the cost of the services of your competitors, the service they offer. In addition, you will need data on population composition in the area and income level to identify your potential customers. The information collected will allow you to assess the prospects of the business and determine what competitive advantages you will have.
The list of atelier services
At the next stage, it is necessary to determine what exactly the atelier will be engaged in and to which contingent its services will be oriented. In addition to individual tailoring, you can also repair, restore or remodel. Depending on the list of services, equipment and staff are determined. For example, if you plan to provide an individual tailoring service, then you need to make certain requirements for a seamstress.
What services can an atelier provide clients:
hemming, shortening clothes;
design and tailoring of evening dresses (very often dresses for prom are often demanded);
repair of old things (replacement of collars, fasteners, etc.).
replacing zippers, steaming, repairing and manufacturing pockets, re-buttoning, replacing a collar or cuff, etc.
tailoring carnival costumes for children (in demand before New Year's party);
sewing school costumes;
sewing copies of famous designers (also in demand, since it is still cheaper than the original);
sewing curtains;
urgency of the order (20-50% of the cost of work is added).
It is recommended to start with a clothing repair studio, and then, having developed a client base and gain a foothold in the business, switch to individual tailoring. The cost of opening an atelier for repairing clothes is much lower than for sewing clothes.
Having decided on the list of services, make a price list. Find out what prices competitors offer and lower yours a little. At the initial stage, this will attract customers. But be careful with price dumping - do not work at a loss. Set a price that can recoup your costs. To understand the calculations, make a business plan with calculations of expenses and income and analysis of the strengths and weaknesses of the business. In addition, you will definitely need a business plan if you decide to take a loan to open a business.
Atelier registration
How to register a company for sewing and repairing clothes? In order to conduct business, it is necessary to formalize your business. You can choose the form of IP or LLC. The difference is that if you are the only business owner, it should be issued as an individual entrepreneur. This will significantly facilitate accounting and simplify taxation conditions.
For registration of IP you will need a passport, a statement on state. registration, receipt of state duty (800 rubles), as well as a copy of the TIN certificate. If you decide to open an atelier with the founder, you will have to register as an LLC. Also, for registration, you will need to specify the appropriate OKVED codes.
The most suitable OKED codes for atelier:
08/18/2019 Repair of clothing and textiles
52.74 Repair of household goods and personal items not included in other groups
18.2 Production of clothing from textile materials and clothing accessories
18.24 Manufacture of other clothing and accessories.
The next step is to obtain all the necessary permits in Rospotrebnadzor and similar state. institutions. About 5, 000 rubles will have to be spent on the execution of all permits.
SES requirements require the execution of the following documents:
production control program;
conclusion of Rospotrebnadzor on the compliance of the premises with the standards;
permission of Rospotrebnadzor to carry out activities;
contracts for the removal of waste, hazardous substances, disinfection.
The choice of premises under the studio
The most significant issue in organizing an atelier is finding a suitable room. It is important to choose a convenient location, as the profitability of the business depends on it. According to statistics, studio attendance is 70% dependent on where it is located. More often than not, a person who needs such services simply searches for a nearby atelier or chooses what is “along the way”.
There are two options for placement under an atelier: renting a retail space in a shopping center or in a residential area. Each of them has its pros and cons. The table provides a comparison of these options. The choice depends on the target audience and the concept of the studio.
Comparison of premises for rent
The room in the shopping center | Sleeping Area | |
|---|---|---|
pros |
|
|
Minuses |
|
|
Atelier works only in the daytime and does not create a lot of noise, so it can be equipped on the ground floor of a residential building. Such an atelier will work from 9:00 to 19:00. The atelier will have to work on schedule from 10:00 to 22:00 - while the shopping center is open. Renting a room located on the ground floor of an apartment building will cost an average of 12-15 thousand rubles. You will have to pay about 20-25 thousand rubles per month for renting a pavilion in a shopping center.
A good option would be the neighborhood of the atelier with fabric or clothing stores. To increase the flow of customers, you can arrange with the nearest stores, so that the consultants recommend your studio to your customers, if necessary.
Requirements for the studio:
area not less than 10 sq.m. Optimal - 20 sq.m. The room should not be so small as to cause bouts of claustrophobia among visitors - crowding is associated with the pettiness and frivolity of the company.
the availability of electricity;
the room should be divided into at least 3 zones: a reception room with a fitting room, a tailoring and sewing workshop, and sanitary rooms (pantry, toilet, staff room)
the lighting of the seamstress's work place must comply with special standards that are five times higher than the requirements for residential premises;
for professional sewing equipment you need a voltage of 380 volts;
good ventilation;
light walls that can withstand frequent wet cleaning;
the absence of surfaces that trap small waste of sewing production.
In order to provide studio services, it is not necessary to rent a separate room. You can open a home business. How to organize atelier work at home? Clothing measurements can be taken from a client at home, and mini-production can be placed in your home. The complexity of this idea lies in finding new customers. You will need to place an advertisement on a site like Avito, hang a signboard or an advertisement in an elevator, or rely on word of mouth.
Atelier equipment purchase
To work, you need to purchase equipment. An approximate list of equipment is given in the table. The volume of investments required for the purchase of equipment is 70 thousand rubles.
Atelier Equipment
Equipment | Quantity | Price (pcs), rub. | Price (total), rub. |
|---|---|---|---|
Sewing machine | 2 | 10, 000 | 20, 000 |
Overlock | one | 15, 000 | 15, 000 |
Steam iron (steamer) | one | 7, 000 | 7, 000 |
Conventional Iron with Ironing Board | one | 3, 000 | 3, 000 |
Tools and supplies: scissors, patterns, rulers, needles, pins, thimbles, centimeters and more | - | 5, 000 | 5, 000 |
Changing room | one | 8, 000 | 8, 000 |
Furniture and lighting | - | 12, 000 | 12, 000 |
Total: | 70, 000 | ||
Before purchasing the necessary equipment, you should understand what factors affect its price:
producing country;
atelier equipment functionality;
the material from which it is made, its quality indicators;
company (there are little-known companies that demonstrate good quality, but are much cheaper).
In addition to professional equipment, you will need some furniture and lighting fixtures. Furniture should be comfortable, lighting should be bright enough. These are comfortable working conditions.
Atelier recruitment
Most entrepreneurs realize that in this case a lot depends on the level of masters who will work in it. Therefore, you need to pay special attention to the selection of personnel. The best option is experienced people familiar to you who can not only sew beautifully, but also communicate with customers. If there are none, you can hire employees on the recommendation of your colleagues or acquaintances. You can also post information about vacancies on specialized sites. Gaining unfamiliar employees, it is better to establish a trial period for them. Do not forget about the personal qualities of employees. Welcome: honesty, decency, punctuality, politeness, the ability to take into account the wishes of the client. Carefully select candidates, check people on simple orders. As a rule, atelier employees are women: after all, in the atelier, mostly women bring things, and the work will be associated with tactile contact).
As for the number of employees, it depends on the direction of the studio and its scope. For a small atelier, it is enough to hire two seamstresses - they will work in shift mode 2 through 2 so that the atelier can function seven days a week. If you plan to provide an individual tailoring service, you will have to hire a cutter. When increasing orders, you will need an administrator who will take orders.
Set piecework or piecework-bonus wages, so that the employee felt responsibility and was interested in the results of his work. Minimum salary - required, especially during the formation of the enterprise. Also provide for a surcharge - a certain percentage of revenue. Do not underestimate the level of salary. Otherwise, professionals will go to competitors. The average salary of a seamstress is 20-23 thousand rubles. This includes salary (16-18 thousand rubles) and a percentage of income (depends on the amount of work performed). Tip: if you initially indicate “maintaining cleanliness in the workplace” among the duties among the duties, you can save on a cleaner.
Keep in mind that the problem of so-called “left” orders and financial unscrupulousness of employees is quite common in business ateliers. To protect themselves, the business owner must periodically appear at the workplace or send a mystery shopper. The cleanliness is checked by comparing the revenue on the days of the owner's presence with other days. Of course, if you understand that your time is more expensive than such visits, it is easier to spend money and install video surveillance at the workplace.
How to advertise atelier
The key to success of any business is customers. In order for the studio to pay off and bring a stable profit, it is necessary to actively promote services in the market. You need to start an advertising campaign before opening an atelier.
Atelier promotion methods:
information on bulletin boards in the workshop area;
Internet ads
distribution of invitations to mailboxes;
mutual advertising in partner stores;
placing ads in elevators of residential buildings;
bright sign, banner or sign;
printing of business cards and leaflets;
holding various promotions, discounts on sewing certain products, discounts on the first order, etc.
Do not spare money on advertising - be prepared to spend about 30-40 thousand rubles to provide your studio with orders. An active marketing strategy allows you to speed up the payback process of funds invested in opening an atelier.
How much does it cost to open an atelier from scratch
To start a project, you need to calculate the amount of initial investment. We have already considered how much money you have to spend on equipment, advertising and rental space. It remains only to add up these amounts.
Initial investment
Article | Cost, rub. |
|---|---|
Registration and registration | 5, 000 |
Equipment | 70, 000 |
Consumables | 5, 000 |
Advertising | 40, 000 |
Room rental for 1 month | 17, 000 |
Unaccounted expenses | 13, 000 |
Total: | 150, 000 |
It is necessary not only to take into account all the costs of opening an atelier, but also to calculate the monthly costs. These include rent, advertising, depreciation, payroll and more. Also, fixed costs include taxes - in this table their approximate amount is indicated, because they are calculated based on revenue.
Fixed costs
Name | Amount in months, rub. | |
|---|---|---|
one | Rent | 17, 000 |
2 | Advertising | 10, 000 |
3 | Depreciation | 1, 000 |
four | PHOT | 50, 000 |
five | Other | 7, 000 |
6 | Taxes | 20, 000 |
Total: | 105, 000 |
Thus, constant monthly expenses will amount to about 105, 000 rubles. Analyzing the question of how to open an atelier from scratch, we can conclude that large cash investments are not required. Anyone can start such a business. The main thing is to have the necessary knowledge and competently plan all stages of entrepreneurial activity.
How much can earn on sewing and repairing clothes
With a good flow of customers, the daily revenue of the studio can be from 5 thousand rubles. Иными словами, в месяц можно зарабатывать от 150 тыс. рублей.
Прогнозируем доход ателье:
Стоимость среднего заказа по ремонту одежды — около 350 рублей. Примерное число заказов в день – 10, в месяц - 300
Выручка за месяц: 350*10*30 = 105 000 (руб.)
Стоимость заказа по пошиву – 3000 рублей. Примерное число заказов в месяц – 10.
Выручка за месяц: 3000*10=30 000 (руб.)
Дополнительные услуги (срочная обработка заказа, пошив штор и т.д.) – 20 000 руб. per month
Общий объем выручки: 155 000 рублей.
Чистая прибыль в месяц: 155 000 – 105 000 = 50 000 (руб.)
Годовая чистая прибыль: 600 000 рублей.
Окупаемость: 6-8 месяцев.
Не нужно ждать от ателье большой прибыли, особенно в первые месяцы работы. Чтобы сразу получать заказы, нужно заняться рекламой примерно за месяц или два до открытия.
С какими сложностями может столкнуться владелец ателье
Оценка рисков — важный пункт бизнес-плана для ателье. К рискам в этой сфере относятся:
приобретение некачественного оборудования;
отсутствие личных средств, когда к обычным тратам добавляются еще и проценты по кредиту;
низкое качество услуг (проблемы с персоналом);
плохая реклама;
непомерное увеличение арендной платы;
превышение предложения над спросом на рынке (слишком много мастерских в округе);
сезонность бизнеса;
неудачный выбор расположения ателье.
Самый лучший способ преодолевать эти трудности – своевременно заботиться о том, чтобы они совсем не возникали, либо сводить ущерб от них к минимуму. Иными словами, нужно проводить регулярную работу по оценке рисков и вовремя предупреждать их появление.
Технологические риски связаны с неправильно выбранным оборудованием, поломками, нецелевым использованием технологических мощностей, что может приводить к остановке бизнес-процессов. It is possible to reduce this risk with regular monitoring of equipment health, quality after-sales service, and proper equipment selection. Прежде чем покупать оборудование, проконсультируйтесь со специалистами, проверьте отзывы на форумах, спросите совета у предпринимателей, которые работают в этой сфере.
Проблема низкого уровня компетенции кадров серьезнее, чем может показаться. Как отмечают владельцы ателье, хороших закройщиков не так много. Почти все они – представители советской школы, а среди молодежи найти квалифицированных сотрудников весьма сложно. Решать эту проблему нужно изначально – т.е. на этапе подбора персонала. Потому что безответственное отношение к имуществу, низкое качество обслуживания могут привести к серьезным финансовым потерям и снижению деловой репутации. To avoid this, systematic control, financial motivation, standardization of staff work is necessary.
Спрос на услуги ателье подвержен сезонным колебаниям. Период снижения продаж – лето и январь: период новогодних каникул для ателье заканчивается только в конце января, а летний спад начинается с майских праздников. Поэтому не забывайте об услугах, которые могут увеличить продажи именно в «несезон». Например, зимой можно предложить клиентам пошив новогодних костюмов, а летом – школьной формы. Правильно подстраиваясь в эти периоды, можно увеличить прибыль в несколько раз. Итак, чтобы минимизировать риск сезонности нужно планировать маркетинговую стратегию, смещать сезонные акценты в продажах. Также владелец бизнеса должен постоянно формировать резервный фонд, чтобы своевременно покрывать убытки в случае сезонного сокращения продаж.
Чтобы правильно выбрать местоположение ателье, рекомендуется провести геомаркетинговый анализ местности, инфраструктуры, транспортных потоков. Это позволит более точно оценить уровень продаж с учетом плотности потенциальных потребителей.
Несколько советов, как увеличить прибыль ателье:
особое внимание уделяйте клиентам с нестандартной фигурой. Именно они составляют больший процент посетителей ателье;
найдите штат швей-надомниц. Это позволит снимать помещение меньшей площади и экономить на аренде;
всегда соблюдайте сроки выполнения заказов. Здесь пригодится умение и мастерство швеи или закройщика. Если вы задержите заказ, то недовольный клиент больше не придет в ваше ателье.
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