An entrepreneur can open a specialized boxing center, which is focused not only on amateurs, but also on professionals, and also offers better services and the help of qualified trainers. Such an initiative can be claimed in many cities, and often the boxing section has no shortage of consumers.
Currently, you can build your own business, based on the provision of services of sports sections and clubs. One of the many options for organizing your business is to open a boxing center or a simple boxing gym where people can engage in martial arts and simply get in shape. Of course, boxing can be practiced in many sports sections that offer a wide range of services, as well as in a variety of fitness rooms, because such organizations offer their customers boxing classes at certain times, sometimes even several times a day. Nevertheless, an entrepreneur can open a specialized boxing center, which is focused not only on amateurs, but also on professionals, and also offers better services and the help of qualified trainers. Such an initiative can be claimed in many cities, and often the boxing section has no shortage of consumers.
If you start work in this direction, you need to rely on the fact that a large number of organizations and sports clubs will compete. At its core, any organization on the basis of which boxing classes are held, if not a direct, then necessarily an indirect competitor, able to take a certain part of consumers. In this regard, before starting work, it is necessary to conduct a full-fledged marketing research in order to know all the offers on the local market and successfully resist in the competition, offering customers something that is not available in other organizations and clubs. It is best to focus on the quality of service delivery by hiring professional, qualified and, if possible, well-known trainers; conduct classes with all categories of the population, including the children's section, section for adults, section for professional athletes, section for amateurs; having at his disposal several boxing halls, rings, and therefore having the opportunity to conduct competitions not only between members of the club, but also between athletes from different organizations and even cities. However, as can be understood from these definitions, in this case, the boxing center acts as a professional education, which should be favorably different from all competitors in its service. If a similar boxing center is already operating in the city, then you need to be especially careful about your business plan and develop a sound strategy for entering the market and further developing the organization. Because then you have to compete with a fairly strong competitor and, at best, divide the market among themselves. On the other hand, another boxing center can work in the format of a sports club, which means that the new player immediately becomes an important addition to the service market, offering consumers the opportunity to choose. Such centers often even cooperate with each other, because they hold competitions in which they can earn together at the expense of the audience.
To get started, you must register as a business entity. Some sports clubs and sections work in the format of a non-profit organization, because this type of activity falls under socially significant, which means that the organizer can count on government subsidies and assistance, which in some cases becomes even more profitable than commercial activity. However, if we consider the opening of a commercial organization, then the limited liability company becomes the preferred form of registration, because it is best to work in the format of a legal entity. However, the law does not prohibit opening a sports section, being just an individual entrepreneur, registered in the manner prescribed by law. It should also be noted that in fact, to start work, special permits and licenses are not required, however, in some cases, if the company's services include full educational activities, a license may be required. In order not to inadvertently break the law and not have further problems in work, it is advisable to consult with a competent lawyer who knows about the laws not only in the country, but also at the local level, and will also help the entrepreneur in registration. In any case, a license is not required if all the classes will be conducted by the entrepreneur himself, who has registered as an individual individual entrepreneur, without involving other teachers. The activity itself falls within the definition of (OKPD 2) 93.11 Services of sports facilities, or (OKPD 2) 93.12 Services provided by sports clubs.
The next stage is finding a place for your boxing center. It is immediately worth noting that a sufficiently large room in the central areas of the city will be required; it can be located in business districts, because sports and boxing in particular today are gaining popularity among office workers, and employers even stimulate this demand by offering their employees gym memberships, which is part of the social package for employment.
In order for the boxing gym to be attractive to consumers, it is necessary that the complex has several premises, the purpose of which is different. Usually in the territory of sports complexes and fitness clubs there are only rooms for conducting boxing trainings - usually this is a simple gym with only punching bags and, rarely, some other equipment; In such a hall, training, but never a full fight and competition, takes place. The boxing center should also have such rooms, depending on the planned format and the number of visitors, there can be from one to five, sometimes more. The hall should be really large, sometimes accommodating dozens of people, who at the same time should be able to conduct training and not interfere with each other. That is, this is rarely a room smaller than 100 square meters (although in small boxing centers you can also find small rooms for 5-10 people).
In addition to this, there should be a zone with simulators, here you also have to select at least one, but still spacious enough room to be able to arrange a sufficient number of devices, otherwise consumers will be forced to wait in line for classes, which significantly affects their satisfaction with the service.
Next, you need to equip several rings, in extreme cases - one, but professional. In some cases, if there is one huge room, which is not advisable to divide into several smaller ones, you can combine the ring zone with the gym, but this is possible only if there are no plans to hold competitions in the club. Otherwise, the ring is placed in a separate room, also equipped with spectator seats (less often, spectators simply crowd around the ring), which has the appropriate lighting and other equipment. Large clubs have several rings, each in its own room, so that it is possible to conduct competitions (and training) for various types of martial arts.
Next, you should take care of the organization of locker rooms and showers, the arrangement of the technical zone and other administrative premises. In general, the size of the boxing center is rarely smaller than a large fitness club, they have only different equipment. Of course, in many ways the capabilities, and therefore the format of the center and its size, are determined by the available money, but it is often advisable to contact investors, business angels or banks, because a small and not very well-equipped boxing center loses even to a fitness center. clubs and sports complexes, although trying to be highly specialized.
The rental cost of such a large room can be very high, especially in the city center and, especially, in large cities, and sometimes it is even more profitable to invest in the construction of your building for the needs of the enterprise. It will cost several million rubles, and this is not counting the purchase of land, which can also significantly increase the cost of the entire project.
The next stage is the purchase of equipment for your center. For boxing halls, you must first buy pears and bags for practicing blows, the cost of one piece rarely exceeds 10 thousand rubles, then you need to calculate how many they will be needed for the needs of the whole center. The cost of purchasing equipment for strength training can vary greatly, it all depends on which simulators it was decided to purchase; a boxing center primarily requires dumbbells, barbells and the like. Perhaps the minimum amount is 100 thousand rubles, although it is often required an order of magnitude more. Next, you need to equip the rings, while different types of martial arts may require arenas of various sizes. It should be noted that many manufacturers also divide rings into training and competitive ones, the former are much cheaper, but, as the name implies, they will not be able to hold competitions. Therefore, it is worth considering the purchase of both types of rings; the first can be installed in the simulator area, and a separate room will be needed precisely for the competition ring. Training ring can be bought for an amount not exceeding 100 thousand rubles (about 60-80 thousand), although there are more expensive options. Competitive costs about 2 times more for the same size. Next, you need to buy all the rest of the equipment and furniture, including for employees in administrative positions. You also need to think about purchasing equipment for classes, although in many cases boxing centers require their customers to come with their equipment. On the other hand, it can be leased, which will become an additional source of small income.
The next question is personnel. To ensure work, you need to find people who will be engaged in administrative and organizational work, if the entrepreneur himself is not a coach, then he can occupy a leadership position in this matter - in this way all the activities of the enterprise will be directly controlled by him, and not by a hired employee-manager. But the most important people in the boxing center are trainers and mentors. A coach is hired for each group, and if it comes to vocational training with athletes who, at least subsequently, will participate in competitions from the club, then you need to find the masters who themselves have diplomas and awards, have rich experience in training people in In general, specialists should be upscale. For other groups, you can find coaches not so famous, because amateurs and beginners do not have to undergo difficult training and an experienced coach, accustomed to working with professional athletes, will even require a lot from the wards, for whom boxing is just entertainment or a way to keep yourself in good physical condition form. For a children's group, in general, you need to hire a person who is more even a teacher, and not just a seasoned athlete. If you plan to hold competitions on your territory, then you need attendants for the duration of the event - lighting operators, referees and the like.
All business processes that are not related to profit-making by an organization must be outsourced, this includes bookkeeping and consultations on tax and legal issues. It is better to transfer the cleaning of the premises to specialized companies, it is often unprofitable to hire a whole staff of employees for this. And finally, security and safety are also transferred to private security organizations, although some companies prefer to create their own security service.
To attract customers, sometimes it will be necessary to conduct an expanded marketing campaign, which, among other things, includes the grand opening of the center with attracting potential customers and selling subscriptions at competitive prices. Of the simple tricks - advertising in the local media, and in this area of business it can be quite effective. You also need to post information about yourself on thematic portals on the Internet, and if possible, create your own website. A lot of money will have to be allocated for this, but advertising will eventually pay off.
With proposals, you need to contact large employers, who have a lot of employees in the staff. As already noted, recently companies have attracted office workers by offering them a free annual subscription to fitness rooms and sports sections. Of course, not every company can afford it, but you need to apply to such a proposal in as many organizations as possible. Only here it is necessary to develop a profitable program and provide serious discounts to employers, who, in fact, buy subscriptions, so to speak, in bulk, and sometimes even in large enough bulk.
Clients who pay for themselves, in most cases, are attracted by either some unique offer (for example, an additionally equipped pool) or a lower price for the services of a boxing center. It all depends on who the center is focused on. Usually, the clients of such centers are still wealthy people, for whom boxing becomes a simple hobby; people who want to become professional athletes are ready to invest in their hobby, which for them becomes the meaning of life. However, work with professional athletes (or with those who can become them) goes in a slightly different format, because it is much more profitable for a club to grow an athlete and earn more on his performances than to withdraw money from him for subscriptions.
Thus, if the boxing center also contains a school of boxers, then the entrepreneur needs to make sure that athletes receive further development after school - this will also bring him income. However, this is already a slightly different type of business. Recently, there has been a spread and growing demand for classes in women's boxing, because the fairer sex is now beginning to get involved in seemingly male occupations. If you do not pay attention to the empty disputes of chauvinists and feminists, then you can also make good money on this, and not every center takes women to train, and an entrepreneur may be the first in his city whose organization offers such a service.
Thus, revenue is generated primarily through the sale of subscriptions, to a much lesser extent by paying for one-time visits (some centers even offer only subscriptions, although an individual lesson with a trainer is often in demand). Leasing equipment is only a small additional income. But holding competitions on the territory of their complex can bring even much greater income than directly training with people. Only in this case will it be necessary to allocate a lot of money for the organization (that is, have considerable capital) and maintain a whole staff of people who are involved in providing the event, as well as marketers who can attract people to shows and conduct appropriate campaigns.
Matthias Laudanum
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08/18/2019