Your business: how to open a pancake kiosk

• relatively small investments, if we compare the scope of catering;

• high demand for fast food;

• simple process;

• no professional chefs required. It’s easy to master the cooking technology, which minimizes staff problems;

• low level of competition in this segment;

• fast food with a national touch that inspires confidence;

• in the kiosk, food is prepared in front of the consumer, which also inspires confidence;

• hearty pancakes will be a more useful alternative to the usual fast food;

• hot pancakes are in demand in any season;

• quickly served to the client;

• cheap at cost and profitable for sale (margin up to 300%);

• a pancake kiosk can be opened both in a large city and in a small

• the need to issue permits and stringent requirements for catering establishments;

• regular inspections of regulatory authorities;

• competition in the catering market;

• the place for cooking is limited, which is why you cannot offer too wide a menu

We counted more advantages than disadvantages. Therefore, we can move from theory to practice. Opening a business should begin with its registration.

Business Registration

Catering is one of the most difficult types of business in terms of collecting permits. Therefore, patience, strength and money should be kept. Even for such a small institution as a pancake kiosk, you will have to draw up a full package of documents. It will take about 15 thousand rubles.

You should first register a business. You can choose IP or LLC. It is more profitable to issue an IP, if you plan to open only one kiosk, and it is more rational to use LLC for a pancake network. As an activity according to the classification of OKVED-2, you can specify:

• 08/18/2019 - Activities of market stalls and stalls for cooking (if you plan a stationary kiosk).

• 08/18/2019 - Activities of mobile food stalls for the preparation and / or sale of ready-to-eat food (if you are planning a mobile kiosk)

You should also choose a tax system. Suitable USN at a rate of 6% (of income). If you will have employees, then you need to register with the off-budget funds of the PFR and the FSS as an employer. You will also have to draw up work books for your employees.

The most important and difficult step is getting all the permissions. To open a pancake kiosk, coordination with the SES, the fire inspectorate, and the city administration is necessary. More details on the issue of permits are covered here.

Pancake Kiosk Location

In parallel with the registration of the business, it is necessary to resolve the issue of the location of the kiosk. The key to success is a profitable place for the outlet. In the field of catering, this provides 50% success.

When choosing a place, you should understand who your target audience is. It is not enough to open a kiosk in a crowded place, it is necessary that there are many potential consumers among pedestrians. Who will it be? Street food is in demand among people who are in a hurry and are looking for a quick, inexpensive snack. The main customers of the street pancake will be office workers, students, visitors.

Therefore, it is recommended to place a pancake kiosk near educational institutions, office centers, market entrances, train stations, places of entertainment, in shopping centers, near bus stops and transport interchanges.

Please note that you most likely have to conclude a lease agreement with the city administration. Since in this case you will not rent the premises, but the land on which the kiosk will be located. The rental price can be different - it all depends on the city and the specific territory where the kiosk will be installed. Estimated rental cost is 15 thousand rubles.

For a small pancake kiosk, 8-10 square meters will be enough. m. The average cost of such a kiosk is 160 thousand rubles. On the market there are many offers of different configurations and prices. You can even find the “turnkey pancake kiosk” service - it will come out more expensive, but easier from the point of view of the organization. Ready-made options are usually equipped with the basic equipment necessary for doing business. High-quality equipment is one of the factors of a delicious product, so you need to consider this issue in more detail.

Pancake Kiosk Equipment

To make pancakes in a kiosk, you will need the following equipment:

1. Crepe maker on two countertops. This is a professional crepe maker, which allows you to cook two pancakes at the same time. One pancake is fried for 2 minutes. Those. with the help of such a crepe maker, you can cook 2 pancakes in 2 minutes. This is a fairly quick order.

2. Mixer for kneading batter. To make pancakes, you need batter. It can be done in a dough mixer or using a conventional mixer.

3. Desktop refrigerated display case. Used to store ingredients during the preparation of pancakes.

4. Fridge. All pancake ingredients are stored here: containers with batter, plastic containers with fillings.

5. Coffee machine Coffee or tea is often ordered for pancakes, so it’s rational to install a coffee machine.

6. Water dispenser. A compact sink must be installed so that the seller can wash their hands and equipment. This is a mandatory requirement of SES.

In total, about 120 thousand rubles will have to be spent on equipment.

Assortment of pancake stalls

Selling ordinary pancakes without filling does not make sense. The buyer loves when there is a choice. In addition, pancakes with hearty fillings can replace a full snack. Therefore, when planning the menu, it is worth including pancakes with different fillings in the assortment, including pancakes with meat, poultry, mushrooms, vegetables and other things, as well as sweet options. Offer some familiar flavors as well as some original suggestions to diversify the menu and create a unique product. The final list of fillings will be formed later, when, based on sales, you identify the most popular and unpopular positions. Also, do not forget that from time to time the menu needs to be supplemented with new products so that dishes are not boring to regular customers.

As drinks, include coffee, tea, hot chocolate, juices and various carbonated drinks in the menu. When you decide on the menu, you have to solve the problem with suppliers.

Product suppliers

Before opening a pancake kiosk, it is necessary to establish a supply. The main requirement for suppliers of food and beverages is the timely delivery of quality and fresh products. All products must have quality certificates and meet the requirements of GOST.

In order to calculate the required quantity of products, it is necessary to draw up technological maps for each dish and a sales forecast. You won’t get exact calculations, but it’s possible to determine the optimal purchase volume only during the work process.

To begin with, carefully study the offers of different suppliers, check the availability of quality certificates, discuss all the terms of cooperation and only then conclude an agreement and arrange the delivery of products. A monthly supply of products will cost about 80 thousand rubles.

You can find integrated suppliers who will supply all the necessary products. Such suppliers guarantee fast deliveries and discounts. But the minus is that the integrated supplier usually works with large customers, is less loyal to its customers. But small suppliers are ready to take into account the needs of each client and seriously monitor the quality of the goods.

Which supplier to choose is up to you. But before making a decision, conduct an analysis of the proposals. Make your first purchase of products minimal, order small batches from different suppliers to compare quality and choose the right option. In the future, make frequent purchases in small batches. This will help maintain the freshness of products and simplify the storage of products, which is especially important for a small kiosk.

Pancake staff

At the start, one employee is enough for a pancake kiosk. It is better that the entrepreneur himself becomes this employee. First, you will save on wages until profits stabilize. Secondly, you can learn more about your business from the inside. Thirdly, you will be able to control the entire technological process and will be responsible for quality.

At the initial stage, one employee will be enough, but if there will be many visitors, then you will need an assistant. Then two people will work in the pancake room: one takes orders, the other prepares pancakes.

So do not rush to hire employees. Cooking pancakes is not a complicated process, almost anyone can handle it. It is enough to conduct a small industrial training and instruction. So finding an assistant is not difficult. The salary of the assistant will be 20-25 thousand rubles. We remind you that each employee must have a sanitary book.

Pancake kiosk advertisement

In order to know as many people as possible about the new pancake, it is necessary to use advertising. If a novice entrepreneur does not notify potential customers of a new outlet, then this business will be exposed to risks and losses.

Experienced marketers advise starting advertising before the start. Then by the time you open you will already have interested consumers. Before planning a marketing strategy, it is recommended to develop a menu. Based on this offer, advertising will be held.

Various types of advertising can be used for promotion. Outdoor advertising in the form of a bright sign, a remote pillar, stretch marks, etc. Advertising on social networks, which consists in creating accounts, holding promotions, draws, etc. Currently, social networks are considered the most effective form of advertising. With their help, you can inform your customers about your location, prices, promotions, menus, new products in stock, etc.

By the opening day, you can make a promotion and offer customers a free product tasting. Total advertising costs will be about 20 thousand rubles.

Pancake Profitability

Before you consider the profitability, you need to determine the expenditure and revenue of the project. Costs are initial investments and monthly expenses for maintaining a business. Initial investments will amount to about 420 thousand rubles. Also take into account an additional 15-20% of the risks and cover the costs of maintaining the business. Thus, it is rational to open a pancake kiosk, having on hand the amount of about 500 thousand rubles.

Monthly expenses average 164 thousand rubles and consist of the following items:

• The cost of ingredients - 80 thousand rubles

• Rent - 15 thousand rubles

• Taxes - 14 thousand rubles

• Advertising - 10 thousand rubles

• Utilities (garbage collection) - 10 thousand rubles

• Salary to staff - 25 thousand rubles

• Other expenses - 10 thousand rubles.

Now calculate the revenue side. To do this, determine the cost and margin. The cost of ingredients per pancake is an average of 30-40 rubles, and the cost of its preparation does not exceed 10 rubles. Total - 50 rubles.

• pancake prime cost - 50 rubles

• margin on products is 100-400%.

• the average bill is 150 rubles.

We turn to the main question: how much can you earn on a pancake kiosk? In a crowded place, the kiosk can serve 50-100 people a day. With daily work for a month, 1, 500 orders will be completed. Then the revenue will be 225-450 thousand rubles. This is an optimistic forecast, which is hardly achievable in the first months of work. It is possible to reach such a sales volume by approximately the 3rd month of work.

If you subtract all the expenses that arise in the process of activity, then net profit in the amount of 60-120 thousand rubles will remain. With such indicators, the payback period will be: 420, 000 / 60, 000 = 7. To pay back the initial investment, it will take 7-10 months. For catering establishments this is a normal indicator.

Success factors for this business will be:

• favorable location;

• quality equipment;

• thoughtful recipe and menu;

• reliable suppliers of products;

• conscientious sellers;

• competent marketing, designed for the average consumer.

If these factors combine in your business, then success will certainly come.

The risks of a pancake kiosk

Catering as a business contains many risks that greatly affect the activities of the institution. But if you predict them in advance and take preventive measures, you can avoid the adverse effects.

Risks specific to a pancake kiosk:

• Competition. In the catering market a huge number of offers. Form your competitive advantages, stay tuned for other pancake updates;

• Unscrupulous staff. This risk is associated with poor service, theft of products, etc. To avoid this, it is necessary to carefully select employees and, if possible, personally control the production process. No one is interested in developing your business more than yourself.

• Errors in choosing a location. For a pancake kiosk, a continuous flow of sales is the key to success. Therefore, before deciding on a retail outlet, analyze pedestrian traffic, check for the presence of the target audience and competitors nearby;

• Errors in planning the volume of purchases that can lead to spoilage of products. To avoid this, you can arrange promotions and sell products at a discount. But it is better to plan the volume of purchases in advance, focusing on sales of past months;

• The risk of damage to the pancake machine and other equipment. To avoid such a problem, you need to buy equipment from trusted suppliers and monitor serviceability.

In custody

Pancake kiosk is a great idea for a novice entrepreneur who wants to work in the field of catering. By market standards, the costs for opening are small - 500 thousand rubles will be enough. It is possible to recoup initial investments in 7-10 months, receiving 60-120 thousand rubles of net profit per month.

Any food service establishment, even a small kiosk, requires a lot of time, attention and money. To succeed, you need to understand the specifics of the business and follow the basic rules of good catering. With the competent distribution of all resources, you can open a profitable business.

(c) www.clogicsecure.com - a portal to business plans and guidelines for starting a small business 08/18/2019