1 190 000 ₽
Revenue:125 000 ₽ - 705 000 ₽
Net profit:50 000 ₽ - 300 000 ₽
Payback period:6-12 months
Pizza is a “money” dish with worldwide popularity and a huge margin. Every minute in Russia 400 pieces of pizza are eaten. We find out what is needed to start our business selling pizza.
Pizza is considered the favorite dish in the whole world. Every minute, only in Russia 400 pieces of pizza are eaten. And without calculating profitability, it is clear that opening your own pizzeria is always promising and profitable.
Market Review
It is no secret that the food service business is one of the most popular today. The rhythm of life, the time limit - all this explains the unwillingness of people to cook at home. Much easier to go to a restaurant or order pizza at home.
The food service market is growing by 25% annually. This figure scares beginner entrepreneurs who want to try their hand at the restaurant business. However, fear is not always justified. For example, among cafe-pizzerias there are no obvious leaders, and therefore we can assume that the entrance to the pizzeria is open for new players.
Even if you live in a small town, it probably has pizzerias - and they are local "monopolists". That is, a small network opens, which expands over time and occupies a large market share. But it is important to understand that gradually promoted brands are annoying and may lose in quality, so the new pizzeria with competent marketing and quality products has every chance to get better.
How can I attract customers to a pizzeria? In addition to well-known and understandable methods, you should not lose sight of the special one, which for catering establishments is very effective. This is the format. There are many options in which form to present your pizzeria in the market. They differ in the flow, concept, scale, production processes and the amount of investment. You can start a business with pizza with a budget of 100 thousand rubles. We will consider in more detail the various options so that you can choose the one that suits you.
Pizzeria Formats
Pizza bar. In addition to pizza, the bar menu includes a small assortment of other dishes (french fries, sausages, desserts, drinks). This is a format for young people who want to chat, watch football and eat hearty, but inexpensive food. You can open a pizza bar with a capital of 600 thousand rubles.
Pizzeria on wheels or a moving van. Mobile and simple business. In this van you can sell whole pizzas, as well as slices. The main advantage is that you can change the location and be present at the highest grossing locations. In this format, you will have to invest at least 700 thousand rubles. The bulk of the costs are for the purchase of a van and pizza making equipment.
Food Court Pizzeria. A suitable option for those who do not want to spend a lot of effort and money on advertising. To “bite off” a piece of space in a shopping center is an effective advertising move in itself. In shopping centers there are always a lot of potential customers. The main rule of trade here: fast, tasty and inexpensive, otherwise the client will go to competitors. It is high competition that is the main disadvantage of this format. To open a pizzeria in this format will require 700-800 thousand rubles.
Kiosk-pizzeria (pizza shop) . This format can be placed in a large hypermarket or shopping center. A popular direction that is developing by leaps and bounds. A pizza shop is a small room consisting only of a kitchen and a food delivery area. Pizza in such establishments is cooked for 15-20 minutes right in front of customers. This is a more budgetary format of a pizzeria, for which 400 thousand rubles for opening will be enough.
Pizza Delivery Service. One of the most common formats. To work, you will need a minimum of equipment, personnel and production space. Of the minuses, it is worth noting the high costs of an advertising campaign - you need a website, expenses for print advertising, and recently it is advisable to be friends with mobile applications and services. An impressive amount will have to be spent on delivery vehicles. Total, to open a pizza delivery service, you will have to spend about 1 million rubles.
Kono pizza . Italians came up with this format when they rolled pizza into a cone and began to sell it in convenient packaging. So the pizza began to look like an ordinary fast food. Europe took this idea with a bang. Why not try to realize this idea in Russia? For this, a small kiosk in crowded places or an “island” in the shopping center is suitable. Will have to invest 300-400 thousand rubles.
Pizza This is a novelty for the Russian market, but analysts predict that pizza vending machines will bring good income to their owners. Pizza vending machines can be simple and advanced. In budget options, the finished pizza is stored in a special refrigerator compartment, then it is sent to the department, where it is freed from the film, and then to the oven. More advanced pizza recipes take longer to cook, but span the entire production cycle. In such machines, the dough is kneaded, and all the ingredients are stored in different compartments and mixed already during the preparation process. The advantage for the buyer is that he does not need to wait for delivery or stop by the pizzeria - he can buy tasty, fresh pizza in a place convenient for him. There is another plus - pizza from such a vending machine will cost less than in a pizzeria. One such pizza dish costs about 300 thousand rubles, and in order to open a pizza vending business, you will have to invest 400 thousand rubles.
Classic cafe-pizzeria. This is a classic and common option. A small restaurant with 20-30 tables and a menu that includes not only varieties of pizzas, but also other items. Opening a pizzeria is easier than a full-fledged restaurant. Here you do not need to think through a complex menu that involves a variety of ingredients, as well as cooking methods. It’s enough to have in stock original pizza recipes, quality ingredients and a small kitchen. Preparing pizza is relatively easy and very fast. To open a cafe-pizzeria, you need to invest 600-800 thousand rubles.
So if you want to start a business, but there is not enough capital for a pizzeria, you can choose an option for the budget. For example, you can start your business with a pizza shop, gain experience and gradually expand. In more detail we will consider how to open a cafe-pizzeria. In many ways, this guide is suitable for any entrepreneur who plans a pizza business.
Why it is worth opening a pizzeria
ADVANTAGES | LIMITATIONS |
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What you need to open a pizzeria
Explore the market . The catering industry is quite saturated, and the competition among pizzerias is high. Therefore, before planning to open your own institution, conduct a study of the competitive environment. Identify the main market players, study their location to find the right place for yourself, evaluate the demand for pizza in your area. Also visit the establishments of your potential competitors in order to investigate the situation “from the inside”, see how the business is arranged for others, study the menu to evaluate the offer on the market. Browse the overseas market to find out its trends, new ideas and concepts. After all, most fashionable things come to us from abroad. In addition, abroad, you can peek at fresh concepts and business models. In general, gather as much practical information as possible to draw accurate conclusions.
Decide on the concept of the institution. It's no secret that the design and concept of the institution is as important as the food in it. At this stage, it is planned to draw up a work plan, determine the format and corporate identity of the institution, develop technological, engineering and design projects. At this point, the entrepreneur should have an understanding of how the project will work and how to finance it. The concept, your own style and "chips" are needed in order to distinguish your institution from many others. Why should a visitor come to you? The answer to this question will be described by the concept. Maybe this will be a family cafe with a children's menu? Or, conversely, a brutal institution where you can get together with a company and watch football? Maybe you want to open a pizzeria where visitors can choose the ingredients for their pizza. If fantasy fails, look at what's happening in overseas markets. Draw ideas, combine them - and you will surely find that magical formula that will make your institution "one and only." Remember that one concept alone will not go far. Therefore, special attention should be paid to the quality of service, pizza delivery speed and taste, so that the visitor wants to return to you.
Make a business plan . This is the most crucial stage of the project. To avoid unnecessary waste and problems at the start, carefully think over the project. What will be on the menu? How much money will have to spend? What equipment do you need to purchase? How many employees will need to be hired? How to promote your institution in the market? How much can you earn at a pizzeria? The result of your work should be the derivation of a peculiar formula of success, in which you understand what the institution should have revenue, patency, rent and cost of production. When you have these numbers, it will be easier for you to make decisions when choosing a premises, suppliers of products, hiring staff, etc.
How to register a pizzeria
The initial step in opening a pizzeria is to register a business with government agencies and obtain permits for catering establishments. To conduct business, it is recommended to register an LLC with a simplified taxation system (“income minus expenses” at a rate of 15%). Type of activity according to OKVED-2:
56.10 “Restaurant activities and food delivery services”
08/18/2019 "The activities of restaurants and cafes with full catering, cafeterias, fast food restaurants and self-service."
How to choose a room for a pizzeria and issue permits
How to avoid problems with government agencies when opening a pizzeria? First, you need to complete all permits in accordance with the requirements. At the request of the authorities, it is necessary to collect the following package of documents:
certificate of OGRN;
safety magazine;
TIN certificate;
certificates for decoration with the necessary requirements of SES;
sanitary and epidemiological conclusion issued by Rospotrebnadzor;
verification documents of instrumentation and measuring utensils;
agreements with the SES and the fire service;
conclusion of the tax inspection on registration of cash registers;
agreement with the energy conservation and sewer services;
garbage collection agreement;
agreement with the tenant and contract with employees;
assortment list approved by the SEN;
license for the sale of alcohol, if it is supposed to be in an institution;
contracts for pest control, disinfection and disinfection;
the list of products sold and manufactured as agreed with Rospotrebnadzor;
contract for the provision of car disinfection services (necessary if delivery service is expected).
Having collected this impressive list of documents, you can be sure that the legal issue has been resolved. It is better to provide for the costs of preparing documentation in the amount of at least 20 thousand rubles. We recommend that you pay attention to the requirements in the above documents, since this information is useful when choosing a room. It is better to immediately take care of the fulfillment of all conditions so that you do not have to correct inconsistencies and bear the additional costs. The topic of obtaining permits for restaurants is described in more detail in this material.
Finding the right area for a pizzeria can take a lot of time, so it's best to take care of this in advance.
Basic requirements for the pizzeria:
quadrature about 100 square meters. m .;
parking availability;
the presence of artificial and natural ventilation;
the presence of sewage;
the presence of additional rooms (storage room, bathroom, room for staff);
proximity to shopping malls and office buildings.
However, the requirements for the location of the pizzeria depend on the format and concept chosen. For example, if a delivery service is expected, you need to consider logistics and choose a location so that pizza can be delivered to any part of the city at about the same time. And if you plan to open a pizzeria according to the type of family cafe, then it is better to give preference to the bedroom area.
According to Total Food Service, most restaurants for a kitchen and warehouse need 40% of the total area of the room, and the remaining 60% is occupied by a customer service room. You will be very lucky if you can find a room where a catering establishment previously functioned. In this case, you can save on bringing the premises in accordance with fire and sanitary standards. The amount of rent for the premises depends on various factors: the city and the region, and pedestrian traffic, and a favorable neighborhood with other public places are important. On average, renting a pizza place will cost 80 thousand rubles a month. Experienced entrepreneurs recommend paying immediately for six months - then by the time you make the second payment, you already have time to roll out.
Another issue regarding the premises is repair. It is recommended to choose rooms that do not require major repairs, redevelopments, etc. Any repair means a certain duration of the preparatory phase. The longer you solve the problems with the preparation of the premises of the institution, the more losses you will suffer. But if you look at the modern interior of fashionable institutions, you will notice a minimum of decoration on the walls and ceiling. Today, the design of institutions is played out with decor, furniture - what can be quickly brought in and, if necessary, taken back. This is because, in fact, none of the tenants can be sure that he will stay in this room for a long time.
A couple more nuances: according to the rules, a pizzeria cannot be located in the basement. It is problematic to place such institutions in residential buildings.
What equipment is needed for a pizzeria
Investing in the right commercial kitchen equipment is one of the main steps in opening a pizzeria. The quality of kitchen equipment and tools will determine its production capacity, workflow, and something will even affect the taste of food. Therefore, you should responsibly approach the choice. To do this, it is recommended to study in advance various commercial offers and the experience of other entrepreneurs. Below is a list of the main equipment that may be needed in the kitchen of a pizzeria:
pizza ovens;
dough divider, flour sifter and dough mixer for dough preparation;
refrigerators, freezers and vacuum packers for food storage. A suitable model of refrigeration equipment is selected depending on the layout of the kitchen and the volume of stored products. A functional table will be a special pizza table, which keeps all the ingredients in a cool condition until they are needed;
a vegetable cutter will help to make the cutting of fresh pizza toppings more effective, for example, cutting tomatoes and onions;
a device for cutting french fries if you plan to expand the menu;
deep fryer for cooking french fries and other dishes;
oven;
a dishwasher to automate the process and disinfect dishes;
equipment for making drinks: juicer, coffee machine (if necessary);
kitchen utensils and other small equipment (knives, food containers, coasters, containers, etc.).
The list of necessary equipment is determined by the selected pizzeria format. For example, a delivery service only needs ovens, a sink, and kitchen tables.
In addition, it is necessary to purchase furniture (tables and chairs), a cash register and a cashless terminal, as well as decor items. According to rough estimates, the cost of pizza equipment will be about 550 thousand rubles. This amount will increase if you need to install an alarm system, air conditioning and ventilation.
How to make a pizzeria menu
Any pizzeria should have at least 5 varieties of pizza. More is better. Ideally, if the menu contains at least 12 items of pizza, which should include the most popular items: Peperroni, Margarita, 4 cheeses. The most popular pizza diameters are 40 cm and 30 cm.
Also offer visitors some original, tasty combinations of products. But you should not get hung up on one pizza. Diversify the menu with salads, french fries, hot and cold appetizers. Seasonal offers will be relevant.
From time to time it is recommended to add new dishes or make special offers in the menu - this will help to keep the accumulated customer base. It is important to provide that for each dish a process chart is drawn up indicating the consumption of products per portion and the volume of this portion. This information is necessary to obtain permission from the SES, as well as to calculate the need for raw materials.
Another way to interest customers and expand the menu is the “choose it yourself” service. Let the buyer choose the ingredients themselves. Expand the assortment by baking not only Italian pizza on thin dough (with a cake up to 0.5 cm), but American pizza on air (with a 2 cm cake made from lush yeast dough with eggs and milk).
How to organize a pizzeria supply
Before opening a pizzeria, you need to determine suppliers and establish supply channels for raw materials. The main requirement for suppliers is the delivery of high-quality and fresh products on time according to an agreed schedule. It is important that all the ingredients used comply with the requirements of GOST.
It is worth noting that the products in pizzerias are used very sparingly. There are almost no write-offs, since the same products are used to prepare all items from the menu.
Main categories of pizzeria suppliers:
поставщики куриных яиц для теста;
поставщики свежего мяса и колбасных изделий;
fresh vegetables supplier;
поставщики различных соусов;
поставщики молочной продукции (сыр, сметана, сливки и т.д.);
Tea / coffee / beverage suppliers.
По отдельным категориям поставок, которые обеспечивают основное меню, рекомендуется заключать эксклюзивные договора с одним проверенным и надежным поставщиком. Перед тем как определиться с поставщиками, проведите тщательный анализ предложений. Закупая партию продукции в первый раз, разбейте заказ на небольшие партии, чтобы заказать несколько видов каждого вида продукции у разных поставщиков. Это позволит сравнить качество и выбрать наиболее приемлемый в экономическом и качественном отношении вариант.
Впоследствии рекомендуется делать закупки продуктов для пиццерии часто, но небольшими партиями – это увеличивает затраты на доставку, но минимизирует риск порчи продуктов и упрощает их хранение. Необходимо отметить, что при подписании партнерских соглашений можно рассчитывать на дополнительные бонусы для компании – например, поставщики напитков обычно предоставляют заведению фирменную посуду и инвентарь.
When negotiating cooperation with suppliers, you must familiarize yourself with all the conditions specified in the contract. As a rule, transportation costs for the delivery of ingredients are borne by you. Чтобы сократить эту статью расходов, необходимо выбирать поставщиков, которые находятся ближе к вашему заведению. Требуемое количество сырья определяется исходя из меню, технологической карты приготовления продукции и ожидаемого объема продаж. Важно, чтобы рецептура блюд соответствовала ГОСТам или отдельно принятым ТУ.
В сложившейся экономической ситуации разумно заключать договора с отечественными поставщиками сырья для пиццы. Особенно актуально это для небольшой пиццерии, иначе сумма чека выйдет слишком большой.
Как рассчитать себестоимость пиццы
Расчет себестоимости блюд происходит на основе технологических карт. В технологических картах отражается рецептура каждого блюда, указывается расход каждого ингредиента. Используя эти данные можно рассчитать себестоимость одной пиццы и других блюд.
Себестоимость одной “усредненной” пиццы составляет около 130 рублей, а наценка достигает 300-400%. Для того, чтобы ваш бизнес приносил хороший доход, себестоимость пиццы и ее цена должны находиться в соотношении не ниже, чем 1:5. При этом важно учитывать соотношение «цена-качество», гнаться за самым дешевым сырьем точно не стоит.
Как рекламировать пиццерию
Целевая аудитория пиццерий достаточно широка. Основная категория потребителей – молодежь 18-35 лет, вне зависимости от уровня достатка. Благодаря доступности цен пиццерия работает для широкого круга потребителей.
Одним из важных моментов при открытии пиццерии является подготовка и реализация эффективной маркетинговой стратегии, которая включает разработку наименования заведения, его логотипа и фирменного стиля, а также организацию рекламной кампании (акции, инструменты продвижения).
Яркое и запоминающееся название позволит выделить заведение из множества предложений на рынке общественного питания и подчеркнуть его концепцию. Услуги по разработке фирменного стиля заведения обойдутся в среднем в 15 тысяч рублей. Броская, привлекающая внимание вывеска, включая ее монтаж, будет стоить около 30 000 рублей. Для продвижения пиццерии можно использовать различные маркетинговые инструменты: креативные рекламные видеоролики о пиццерии в кинотеатре; продвижение в сети; спонсорское участие в культурно-массовых проектах; установку рекламных щитов и вывесок; раздачу визиток, флаеров или буклетов с меню; событийный маркетинг; рекламу в СМИ; рекламу на радио; participation in food exhibitions and fairs; программы лояльности, необычные акции и так далее.
Эффективной в данном случае будет реклама пиццерии в социальных сетях, ориентированная на молодежь. В рамках социальных сетей можно провести акцию «счастливый репост», «конкурс отзывов» и т.д. Этот инструмент направлен на привлечение дополнительной аудитории. Поэтому пиццерии необходимо обзавестись личным аккаунтом в социальных сетях. Там можно выкладывать фотографии блюд и интерьера, информировать об акциях, проводить конкурсы, оперативно отвечать на все вопросы пользователей. Также можно предусмотреть акцию «счастливые часы» - время, в течение которого заведение предлагает скидки, особое меню (например, бизнес-ланчи).
Рекомендации по проведению скидочной акции для пиццерии:
планируйте акцию на будние дни;
увеличьте цену на самые популярные пункты меню, чтобы покрыть разницу в затратах;
придумайте для акции короткий и понятный слоган;
придерживайтесь одной группы напитков или еды, участвующих в акции;
отслеживайте прибыльность акции.
Набор рекламных инструментов зависит от бюджета, который вы готовы выделить на это. Чтобы сразу привлечь внимание потребителей, рекомендуется провести активную маркетинговую стратегию в первые месяцы работы пиццерии. В среднем, первоначальные затраты на рекламу составят 50 тысяч рублей. Можно запустить рекламу еще до открытия заведения, придумав оригинальные объявления и запустив акцию, которая заинтересует людей.
Но лучшей рекламой для любого заведения общественного питания и пиццерии в частности, несомненно, является качественный продукт и сервис. Если потребитель оценит блюда и обслуживание, то он захочет вернуться в это заведение снова и посоветует его знакомым. Активное рекламное продвижение ускорит процесс окупаемости средств, вложенных в открытие пиццерии, и обеспечит необходимый уровень продаж.
Как подобрать персонал пиццерии
Решение данного вопроса зависит от того, какой тип заведения вы открываете. Если это будет пиццерия на 20 человек, то минимальный штат выглядит примерно так:
пиццайоло (2 человека);
официант (2-3 человека);
мойщик посуды (1-2 человека);
уборщик (1-2 человека);
курьер (если вы планируете услугу доставки).
Так как ваше заведение с большой долей вероятности будет работать 7 дней в неделю, то потребуется организовать две смены. Самым главным человеком в пиццерии является пиццайоло. Именно он создает уникальный бренд вашей пиццы, за которой и будут приходить клиенты. Для небольшой пиццерии искать пиццайоло можно искать среди тех, кто закончил профильное училище и прошел курсы основ приготовления блюд итальянской кухни. При подборе персонала также обратите внимание, чтобы у всех сотрудников были действующие медицинские книжки.
При подборе сотрудников ориентироваться стоит не столько на опыт работы, сколько на личные качества: желание трудиться, приветливость, ответственность, вежливость, инициативность. Обычно в пиццериях работают молодые люди – им проще выдерживать быстрый темп работы.
Как спланировать доходы пиццерии
Общепит – специфический вид бизнеса, в котором не так уж просто предугадать уровень доходов. Оценка обычна субъективна и опирается на показатели других заведений. Но эти цифры могут разительно отличаться от того, как будет у вас. Для вас они несут чисто информационный характер, показывая, сколько зарабатывают и могут зарабатывать пиццерии. Конечно, в первые месяцы много заработать на пицце не получится – даже при самом благоприятном раскладе доход составит около 50 тысяч рублей. Но если грамотно спланировать все этапы реализации проекта, запустить его активное продвижение, реализуя высокие стандарты обслуживания, то в течение первого года работы удастся увеличить эту цифру в несколько раз. При среднем чеке 700 рублей, можно рассчитывать на ежемесячную прибыль в размере до 600 тысяч рублей, а иногда и выше.
Чтобы рассчитать объем чистой прибыли пиццерии, необходимо также планировать объем постоянных расходов, к которым относятся коммунальные услуги, зарплата сотрудникам, налоги, закупка продуктов и потери от списания продуктов. Практика показывает: окупить вложенные средства можно уже через год. И это отличный показатель для рынка общепита. При этом рентабельность пиццерии составит около 40%.
Here is an approximate calculation of the revenue of a pizzeria:
The cost of pizza - 130 rubles
The average price of pizza is 600 rubles
Monthly Sales: 1, 500
Monthly revenue = (600-130) × 1500 = 705, 000 (rubles).
If you subtract the cost of renting a room, wages, taxes, depreciation and other expenses, you can expect a net profit of 300 thousand rubles per month. Then you can pay back the initial investment of 1.2 million in six months.
How much money is needed to open a pizzeria
After we have examined in detail the process of opening a pizzeria, you can summarize the information received and calculate how much it costs to open such an institution.
Calculation of initial investment
No. | EXPENDITURES | AMOUNT, RUB. |
|---|---|---|
one | Room rental (2 months) | 160, 000 |
2 | Repair and design of the room | 100, 000 |
3 | Legal registration and permissions | 50, 000 |
four | Equipment and inventory | 700, 000 |
five | Grocery shopping | 80, 000 |
6 | Advertising | 50, 000 |
7 | other expenses | 50, 000 |
Total: | 1, 190, 000 | |
As you can see, to open a pizzeria, an initial investment of 1.2 million rubles will be required. This is the minimum that a newbie in the food service business should be guided by.
What are the risks when opening a pizzeria
Like any business, opening a pizzeria is associated with many risks. If you predict them in advance and apply countermeasures in a timely manner, adverse consequences can be avoided. Among the main risks are:
bad location. For catering, this risk means a low level of revenue. Therefore, it is necessary to carefully approach the analysis of the outlet and take into account various factors;
increase in prices for raw materials, unscrupulous suppliers, low-quality raw materials . In the first case, there is a risk of increased costs and, as a consequence, the selling price, which can negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats with the right choice of suppliers and the inclusion in the contract of all necessary conditions that provide for the liability of the supplier if they are violated;
reaction of competitors . Since the catering market and, in particular, pizzerias are quite saturated and the competition is high, the behavior of competitors can have a strong influence. To minimize it, it is necessary to create your own client base, conduct ongoing market monitoring, have customer loyalty programs, competitive advantages and unique offers;
refusal to provide rental premises or increase the cost of rent . To reduce this risk, it is necessary to conclude a long-term lease agreement and carefully select the landlord.
falling effective demand. This risk can be mitigated by developing effective loyalty programs, including discounts, happy hours services, etc .;
personnel problems - low qualifications, staff turnover, lack of employee motivation . This may entail a decrease in sales efficiency, a decrease in revenue, and the formation of a negative image of the establishment. It is easiest to reduce this risk at the stage of personnel selection, hiring employees who meet all the requirements. A bonus system should also be provided;
equipment breakdown and production downtime . To reduce the risk will allow regular maintenance of equipment in order to maintain its performance;
spoilage of products due to low demand, damage to storage equipment, improper storage, errors in planning . For the restaurant business, this risk is highly likely. Surplus products can occur for two reasons: firstly, due to the low level of sales and the unpopularity of some dishes; and secondly, due to errors in forecasting sales. This risk can be reduced with the help of competent planning and forecasting, assortment review, exclusion of unprofitable dishes from the menu. Food storage errors, damage to refrigeration equipment can lead to food spoilage. This threat can be avoided by training personnel and monitoring their work, as well as regular equipment maintenance;
decrease in the reputation of the institution among the target audience in case of errors in management or a decrease in the quality of services . It is possible to mitigate the risk with constant monitoring of product quality, receiving feedback from customers of the institution and taking corrective measures.
Some tips for opening a pizzeria
You can open a profitable pizzeria both in a megalopolis and in a small city. The pizzeria will fit perfectly into the frantic rhythm of a large city and will become a successful project in a small city, the inhabitants of which are not yet full of food services, and the level of competition and visitors' requests are lower there. But success can be achieved in a highly competitive environment. The main thing is to offer a quality product, promote an original idea and have good service. In conclusion, we share some useful tips that will help the entrepreneur in opening his pizzeria:
Be sure to register the cash register with the tax office.
Only cooperate with suppliers who have certificates for products sold.
Develop a unique concept that will help you stand out from the competition. An attractive, original style will make the company recognizable.
Open kitchens, which provide customers with the opportunity to personally observe the cooking process, significantly increase the level of trust in the establishment. The costs of organizing such a kitchen are small, but the effect is significant.
Pizzeria is a type of establishment that has long been established in the market. The appearance of another pizzeria will not surprise anyone. But in your power to come up with a unique service. It can be an original serving, the ability to collect your pizza from a list of ingredients, etc.
Develop loyalty programs for regular customers.
Pizzeria is a business that requires a lot of time, attention and money. However, with the proper distribution of each of the resources, it can become a profitable, promising business. And one successful project is to become the basis for a whole network of establishments.
Evgenia Yurkina(c) www.clogicsecure.com - a portal to business plans and guidelines for starting a small business 08/18/2019