Starting investments
100 000 - 200 000 ₽Net profit
100-150%Markup on goods
8-24 monthsPayback period
Retail sale of women's clothing is a business that does not lose its relevance. You can find your niche in it even with high competition. What you need to know when opening your women's clothing store?
Selling women's clothing is a business that will always be relevant. Even in the conditions of fierce competition, the new store has the opportunity to find its audience thanks to its unique assortment. Women's clothing is the largest segment in the clothing sector, accounting for about 60% of the market. Entrepreneurs love women's clothing much more than men's and children's clothing. A women's clothing store almost never stays without customers. Why?
There is a very ironic but capacious answer to this question. If men buy clothes because “they should”, then women have fifteen such reasons: “I wanted”, “there is nothing to put on”, “for work”, “for the season”, “it should be on occasion”, “I want as a celebrity”, “This thing fits ...”, “liked”, “it is a trend”, “now a discount”, “recommended a store”, “expensive and high-quality - you need to take it”, “exclusive”, “dream”, “good clothes there isn’t much. ” In a word, there is always a demand for women's clothing, because for women shopping is not just a necessity, but an exciting hobby, a ceremony, and even a way to relieve tension and stress.
How to choose the format and concept of a women's clothing store
The main mistake of beginners who want to open a business in the retail sale of clothing is thinking completely out of touch with reality. As a rule, everyone wants to open “that same dream store”, and then it suddenly turns out that their dream was needed only by themselves. When the unique concept remains unappreciated, and the assortment of the new store is unclaimed, the understanding inevitably comes that one cannot do without “formatting”. Even the most ingenious idea crashes if it does not take into account the needs of the audience of a particular region.
It is not in vain that business has formed such a concept as “format”. A store can sell clothes of one brand or several - in which case it will be mono-brand or multi-brand. Depending on the pricing policy, the store can operate in the segments “economy”, “medium”, “above average”, “high”, “premium”, “luxury”. The format of a women's clothing store is a kind of mirror of women's needs in certain locations. It is not difficult to pay attention to the fact that branded boutiques gravitate towards large cities and central streets, and stock stores and second-hand stores gravitate toward smaller cities and more modest districts. Let's take a quick look at the most popular formats.
Common formats of clothing stores:
- “Normal” (multi-brand) clothing store. More often than not, a “regular clothing store” means multi-brand stores. In such stores, clothes of different price segments can be presented, but mainly oriented to the middle class as the most popular. An “ordinary store” can trade in clothes of well-known brands, as well as less famous ones.
- Company (monobrand) store. This is a store of one manufacturer, part of the corporate network. The pricing policy, the design of the premises and all business processes in it are fully regulated by the network.
- Stock clothing store. A clothing store selling the remains of collections, last year's items and surplus production of various brands. The format is attractive with small starting investments, high-quality assortment, and stable demand. The entrepreneur does not need to purchase expensive equipment and create expensive design. A stock clothing store is an excellent business option in small and medium-sized cities. Typically, drains open in separate rooms, as well as second-hand ones.
- Boutique. Typically, the format of a boutique implies a small store and trade in an exclusive assortment: fashionable and, as a rule, expensive clothes. A boutique can be either multi-brand or single-brand, representing the official outlet of one of the famous fashion houses. The format of stores with replicas of branded clothing is also popular today. The boutique implies a high level of service, an exclusive corporate design of the premises. Profit is mainly built on a high margin. Since the boutiques are focused on a high-income audience, opening in large cities is most appropriate. Sometimes boutiques may call themselves showrooms, but this word abroad has a slightly different meaning: most often under the show room there is meant a place with samples of products of factories and enterprises created for wholesalers.
- Second-hand. In fact, second-hand is a storehouse of used and passed sanitary chemical things. As in the case of stock stores, opening up will require small investments, there is no need to invest in the arrangement of the premises and design. Since prices for second-hand are much lower, the store’s profit is due to high turnover. Second-hand items can be partially or fully sold “by weight”.
- Specialized clothing store. This implies the specialization of the store on a particular type of clothing and orientation to a specific audience. These can be sportswear stores, holiday costumes, underwear stores, maternity clothing stores, large clothing stores and so on. As a rule, specialized stores open in large cities, where the audience lends itself to segmentation. In small towns, specialized clothing stores may be irrelevant: often the need for such clothing is covered by ordinary stores, departments in large stores and clothing markets.
- Discount. An economy-format store selling very cheap products, usually made in China and from unknown manufacturers in other countries. It should be borne in mind that the word “discount” can mean not only economy stores, but also stores of the same clothing brand. At the same time, the price segment of the latter will not necessarily be “economy” or even “average”.
Which is better: a franchise, a ready-made business or an independent start
The first thing to think about after choosing a store format is which strategy to open a business to choose. You can have three main options: act independently, buy a ready-made business from the owner or buy a franchise. Each of the options has both advantages and disadvantages. Here the decision, as they say, is yours: of course, the main criteria are financial capabilities, experience in this field and self-confidence. It is possible that your chosen format will narrow down the options. For example, if we are talking about buying a franchise for a women's clothing store, then options for single-brand stores are much more often offered here.
INDEPENDENT START | PURCHASE OF A READY BUSINESS | PURCHASE FRANCHISE | |||
pros | Minuses | pros | Minuses | pros | Minuses |
Self-determination of starting investments and expenses | Difficulties in choosing a room, landlords doubt newcomers | Lack of preparation: the start boils down to a lengthy introductory conversation with the seller | Selling a business can talk about unprofitability: you need to check the customer flow and its sources | Promoted brand acts as a guarantee of customer recognition | High starting investment, including a lump-sum (entry) fee |
The ability to choose the most suitable format, concept and price segment of the store | Lack of experience in the selection of suppliers and in the formation of the range, there is no insurance against errors with demand analysis | Real estate and equipment issue resolved | There is a high risk of pitfalls that the buyer will not be told about during the sale, fines and debts, the need to attract an appraiser | Formed assortment, no need to look for suppliers, ready-made logistics | The need to pay royalties and advertising deductions monthly |
Freedom of action in everything: lack of instructions, sales plans, the need to report to someone, observe corporate identity | There is no help in the processes of opening, hiring and training personnel, purchasing equipment, etc. | A well-established business model: by assortment, suppliers, work with personnel, sales accounting, work with a warehouse, etc. | The seller is not completely interested in the success of the buyer of the business | Assistance at the opening stage: design project, equipment, assistance in the selection of premises and negotiations with landlords, staff training, CRM system, etc. | Limitations in the selection of suppliers and in the formation of the range |
The ability to create your own brand, work under your own sign or brand | The need for independent promotion, creating a promotion strategy, loyalty program, etc. | The store has a ready-made customer base, recognition | Possible difficulties in business development due to the negative reputation of the store | Ready-made advertising materials, promotion assistance, marketing site, franchisee training in effective methods. | The need to follow the instructions of the company (mandatory purchase of certain collections, implementation of the plan, reporting) |
How to assess the situation in the local women's clothing market
With any of your business options, you can not do without an analysis of the local market. What can be understood as market analysis? No, market analysis is not tedious calculations and some statistics. Imagine that market analysis is a kind of investigation. Just as a private investigator needs to find as much evidence as possible to identify the perpetrator, you need to collect as much information as possible to successfully open a clothing store.
The best method for market analysis is the “list of questions” technique. Write on a sheet of 20, 30, or even 50 questions that you want to answer before opening your store. And then try to answer them not with information from the Internet, which is shared and often not related to reality, but with practice: by visiting clothing stores in your city, talking with employees, studying and comparing prices, comparing assortment, target audience, patency and so on. Pay special attention to those stores that are most successful or, conversely, negative fame. You need to accurately understand the components of their reputations.
In most cases, it happens that it does not make sense to analyze the situation as a whole, at the level of the whole city, especially if the city is large. The information received can only confuse the beginner. Most often, when opening new stores, they come from specific places, namely, available rental options.
How to choose a room for a women's clothing store
A place can make a business successful, or destroy it to the ground. Experienced entrepreneurs even believe that the location of the store is sometimes even more important than the assortment itself. Beginners often neglect the issue of finding a room, wanting to quickly open up, and "there - how it goes." The random approach is fundamentally wrong.
For the retail trade in clothing, you can rent a detached building, a room on the ground floor of a residential building or an area in a shopping center. The first option for beginners is not always available and acceptable: such premises are rare, and a large area requires large expenses for rent and utilities. Most often, the choice is between renting a room on the ground floor of a living room or renting a space in a shopping center.
Finding rental offers in street shops is quite simple: to do this, open any of the classified ads sites such as Avito.ru and Yandex.Real Estate and go to the section on commercial real estate leases. As for renting in shopping centers, it is best to find out relevant information from the shopping centers themselves, since the rental conditions in them are different and are discussed personally.
What to look for when choosing a place for a clothing store
- The level of transport and foot traffic. An offer for rent for little money and at a distance from the center almost always means that the premises will not be able to make a profit. So that your store does not focus only on residents of nearby houses, it is best to consider options near public transport stops, metro stations, major junctions, and places for generating pedestrian and traffic flows.
How to evaluate the cross You can get approximate figures by calculating: for 10-15 minutes at lunch, in the morning and in the evening, calculate the number of people passing and cars passing, and then calculate the total traffic per day. If you want to take this issue more seriously, read on the Internet about the methodology of geomarketing research. Carrying out such a mini-study will help you find out not only the level of traffic, but also draw conclusions on the gender, age and other parameters of pedestrians.
It is imperative to understand in which of the potential places for a clothing store the highest level of pedestrian female traffic. Look at what sources are generating and could generate it at the time of opening: universities, other shops, beauty salons, cafes, office centers and so on. If you analyze traffic in a shopping center, then the traffic should not be counted at the main entrance, but at the entrance to the department itself. The fact is that visitors simply do not reach some dead-end departments of shopping centers. Also, never trust the cross-country numbers that malls write in their presentations. Always check any data personally. Remember to calculate the percentage of people who go to similar clothing stores and shop
- Correspondence of the potential of the district / shopping center to the concept of the store. It happens that the pedestrian flow at the place is large, but the clothing store remains unattended. Why? It is possible that the concept of this store does not fit the location. At this point, people either don’t think about buying clothes at all, or the assortment does not match their desires and means. Therefore, when analyzing the location, always pay attention to the potential location. The security of the local population and the focus of the shopping center should be consistent with the concept of the store.
- Transport / pedestrian accessibility. A simple but very accurate indicator: if you need to use more than two simple phrases to explain where your store is, then this option is not suitable for you. For a street store, both main and secondary streets are suitable, but be sure to have the first line of houses with visibility for traffic. Remember that the entrance from the courtyard, the side door, the second and third floor, the remote department are obstacles that cannot be underestimated. Even in the very center of the city and in the most famous shopping center, you can stay without buyers. The street shop should have parking and a convenient exit from the road.
- Competitors nearby. Competitors nearby are not always bad. And in some cases it’s even good. Competitors generate total traffic interested in buying clothes. When negotiating a rental in a shopping center, you may well be faced with a situation where you will be asked to choose a room exclusively in the clothing department. The main thing is that the competitor's assortment of clothes does not resonate with yours and is not more preferable in price / quality.
- The area of the room. The area of the room is selected according to needs. It is necessary to accurately understand how much space needs to be allotted for the trading floor and warehouse, in order not only to accommodate all the goods, but also to leave room for fitting areas. As a rule, clothing stores are quite spacious rooms. If we are not talking about a boutique, then the area of the clothing store should preferably be about 70-80 square meters. meters and above. The most important thing to remember is that the size of the area does not proportionally affect the level of profit. A large area is a larger lease. It should also be borne in mind that if the area is 30-40 square meters. meters is enough for one seller, then on an area of 90-100 square meters. meters will need two, and 150 square meters. meters - three to four people.
- Rent price. The rental price depends on many factors, from the location to the character of the landlord. In shopping centers, the amount of rent depends also on the untwisted shopping center itself. Usually, rents in shopping centers are much higher than in street retail, but the potential in the shopping center is greater. The difference in rent between the shopping center and street retail is balanced by investment in advertising. To achieve the same flow of targeted traffic, a street store needs to invest heavily in promotion.
The average cost of renting commercial premises in different cities of Russia, thousand rubles *
| City | 30-40 square meters m | 50-60 sq. m | 70-80 sq. m | 90-100 sq. m | 120-150 sq. m | 170-250 sq. m |
|---|---|---|---|---|---|---|
Moscow (12500 thousand people) | 114 | 168 | 275 | 310 | 354 | 580 |
St. Petersburg (5358 thousand people) | 47 | 76 | 117 | 135 | 167 | 326 |
Rostov-on-Don (1125 thousand people) | 37 | 54 | 69 | 91 | 115 | 158 |
Ryazan (539 thousand people) | 26 | 43 | 48 | 71 | 76 | 97 |
Syktyvkar (245 thousand people) | 32 | 41 | 50 | 59 | 82 | 90 |
Maykop (142 thousand people) | 15 | 21 | 42 | 55 | 73 | 90 |
according to the Avito.ru website on 08/18/2019
- Features of the leased premises. It is always necessary to find out from the landlord why the premises are being rented and for what reason the previous store has moved out. As a rule, if it is not about new buildings, premises for rent are most often problematic. You need to try to find out this problem and understand the degree of its criticality for your business. А причина может крыться, например, в наличии владельца-самодура, в наличии косвенных платежей, не включенных в аренду (охрана, интернет, коммунальные), скрытых дефектах помещения и т.д.
- Договор аренды. Всегда помните о том, что ваши устные договоренности с арендодателями нивелируются сразу же после подписания договора аренды. Договор должен заключаться на долгий срок. Если арендодатель предлагает лишь краткосрочный договор - это повод задуматься о его скрытых намерениях. Вполне возможно, что имеются какие-то проблемы с документацией, либо вас расценивают как временный вариант в ожидании другого арендатора. В договоре фиксируется сумма арендной платы (обязательно с НДС), желательно ограничивается процент роста аренды. Также необходимо убедиться, что переход права собственности на помещение не изменит условия аренды - чтобы к вам вдруг не заявился новый владелец и не начал “качать права”. Для выявления всех подводных камней в договоре, лучше всего нанять грамотного юриста.
Для того чтобы выбрать наилучший вариант из нескольких точек, лучше всего сравнить два основных показателя: величину аренды и проходимость. Для наглядности запишите их в таблицу, чтобы облегчить выбор. При прочих равных выбор стоит отдавать тому месту с большей проходимостью, а не с меньшей стоимостью аренды. Если показатели двух или нескольких точек равны, то сначала нужно отсеить те, у которых есть какие-либо проблемы, мешающие нормально вести бизнес.
Как найти и выбрать поставщиков женской одежды
Поставщиком женской одежды выступают производители товара или дилеры. В начале бизнеса разумнее обращаться к посредникам, которые дают возможность заказывать одежду небольшими партиями.
Где искать поставщиков женской одежды:
В онлайн-каталогах, базах оптовиков. В пример можно привести сайты Qoovee.com, postavshhiki.ru, v-opte.ru, yopt.org и им подобные ресурсы, выходящие по запросу “купить женскую одежду оптом”. Стоит помнить, что самые выгодные предложения не всегда будут находиться в первых строках поисковой выдачи.
У действующих конкурентов. Можно выяснить поставщиков понравившейся одежды у конкурентов, изучив упаковку товара, где указана информация о производителе и дилере, гарантийные документы, сертификаты качества и прочее.
На отраслевых мероприятиях. Отличный вариант познакомиться с поставщиками и узнать качество товара - посетить ярмарки, выставки, конференции и т.д.
В п ечатных каталогах. Это традиционные справочники, каталоги и журналы.
Местные производители одежды .
Найти поставщиков одежды сегодня нетрудно, гораздо труднее сделать выбор среди всего многообразия. Здесь лучше всего придерживаться нескольких основных правил для новичков.
Основные правила по работе с поставщиками:
Не ограничиваться одним партнером. Один поставщик - это всегда риск негативных последствий после неожиданного увеличения цен, смены ассортимента или банкротства.
Обращать внимание на ключевую информацию. При выборе поставщика кроме цены и качества его продукции следует обращать внимание на: минимальную оптовую партию (бывает от 3-10 шт либо от определенной суммы), способ и форму оплаты (поставщики могут работать по предоплате или отдавать товар на реализацию бесплатно), возможность отсрочки оплаты, место размещения склада, условия возврата товара, скорость реагирования персонала на запрос, наличие сертификатов и документов на товар.
Избегать сотрудничества с иностранными поставщиками в начале работы. Ставка на зарубежных поставщиков без опыта может оказаться невыгодной - для начала проще провести анализ местного предложения.
Изучить как можно больше предложений и отзывов. Просмотреть черные списки поставщиков одежды, отзывы на форумах и в социальных сетях.
Не делать крупные заказы. Отдавать предпочтение на старте лучше небольшим партиям, которые позволят оценить качество и не попасться на удочку к мошенникам.
Как сформировать ассортимент магазина женской одежды
Ассортимент - это практическое воплощение выбранного вами формата и сегмента магазина. Распыляться на одежду “для всех” не стоит. Именно ваша ниша и целевая аудитория станет определяющим фактором, от которого будет зависеть, будет ли на вешалках красоваться молодежная одежда, вечерние платья или деловые костюмы, верхняя или нижняя одежда. Тип одежды, также как и формат магазина, выбирается на основе изучения спроса и предложения. Вам нужно пройтись по магазинам и выяснить, какую именно одежду можно найти на полках, а главное - какую одежду несут на кассу покупатели. Несмотря на обилие факторов, влияющих на подбор ассортимента, есть несколько общих рекомендаций, которые помогут избежать ошибок.
Рекомендации по подбору ассортимента магазина женской одежды:
Классика всегда в моде. Какие бы сюрпризы не выкидывала мода, всегда помните, что большинство покупательниц предпочитают классический стиль и базовые цвета. Это повседневная универсальная одежда для дома и офиса, которая не устареет в следующем году. Трендовые варианты должны лишь дополнять, но не быть превалирующими.
Принцип сочетания во всем. Ассортимент формируется по принципу сочетания видов одежды. Задача магазина заключается в том, чтобы полностью экипировать покупателями. Например, продажа джинсов должна дополняться футболками, толстовками, топами и рубашками повседневного стиля.
Ориентация на стандарты беспроигрышна. Статистика говорит, что наибольшее предложение по размерному ряду предлагается для женщин 42-50 размера. Размеры 50+ составляют в магазинах менее 2%. Большие размеры нужно представлять по минимуму. Чрезмерная забота о нуждах всех покупательниц нередко оборачивается “зависанием” одежды больших размеров.
Платья как тренд. Один из трендов последних лет в продажах женской одежды - рост доли платьев, что объясняется желанием женщины экономично создать цельный образ, который подходит и для похода на работу, и для повседневной жизни. Рост доли продаж платьев традиционно наблюдается перед праздниками.
Женственность, а не унисекс. Долгий период моды на унисекс прошел: ассортимент магазинов одежды снова ориентируется на женственность.
Дополнение ассортимента. Для увеличения среднего чека ассортимент магазина одежды обязательно должен быть дополнен аксессуарами: очками, бижутерией, ремнями, шарфами, сумками.
Постоянные обновления коллекций. Ассортимент женской одежды должен быть “живым организмом”. Помимо обновления коллекций 2-3 раза в год, необходимо постоянно проводить сезонные акции, скидки на залежавшийся товар. Сезон скидок обычно устраивается в несколько этапов: на 20%, 30%, 50% вплоть до точки безубыточности.
Какую наценку делать на женскую одежду
В розничной торговле одеждой, как и во всех видах бизнеса, есть, две основные стратегии получения прибыли. Если утрированно, то доход получается либо с “оборота”, либо с “наворота”. То есть, если вы делаете невысокие наценки, вы рассчитываете на поток покупателей, если большую наценку - то на минимум покупателей, которые разом окупят ваши затраты на аренду и зарплату.
Негласным минимальным порогом для одежды считается наценка в 100%. Но она может быть и выше - 120%, 150%, 200% и даже 300%. Высокие наценки обычно устанавливаются в торговых центрах, или когда магазин может похвастаться оригинальной продукцией, которой нет на полках у конкурентов. На тот ассортимент, который можно найти в других магазинах, наценка делается как минимум не выше, а желательно ниже. К процессу формирования наценки лучше всего подходить творчески, поскольку даже две похожие вещи из одной коллекции могут выглядеть совершенно по-разному, а значит и стоить они должны по-разному. Не стоит забывать о возможных скидках. Чтобы потом было легче делать скидки на неликвид, лучше заранее предусмотреть запас в уровне наценки.
Какое оборудование нужно для магазина женской одежды
Для открытия магазина одежды не требуется какого-то дорогого оборудования: основу составят стеллажи и вешалки, которые могут быть пристенными, настенными или островными. Также понадобятся накопители, примерочные, манекены, зеркала, кассовое оборудование (кассовый аппарат, терминал безналичной оплаты), компьютер. Не стоит забывать и о противокражных системах, позволяющих предотвращать хищение товара. Для того чтобы снабдить всем необходимым небольшой магазин женской одежды, работающий в среднем и низком ценовом сегменте, потребуется около 250-300 тыс. руб. Получить представления о расходах на оборудование магазина одежды площадью около 60-80 кв. метров, можно из таблицы ниже.
Перечень оборудования для магазина женской одежды площадью 60-80 кв. метров.
No. | Name | price, rub. | Количество, руб. | Cost, rub. |
|---|---|---|---|---|
one | Вешало-стойка | 2, 000 | 15 | 30, 000 |
2 | Экономпанели, кронштейны | 3, 000 | 12 | 36, 000 |
3 | Dressing room | 9, 000 | 2 | 18, 000 |
6 | Кассовый прилавок | 14, 000 | one | 14, 000 |
7 | Computer | 35, 000 | one | 35, 000 |
eight | Cash machine | 20, 000 | one | 20, 000 |
9 | Dummy | 500 | 6 | 3, 000 |
ten | Garment steamer | 7, 000 | one | 7, 000 |
eleven | Cashless payment terminal | 25, 000 | one | 25, 000 |
12 | Mirror | 2, 500 | 2 | 5, 000 |
13 | Theft protection system | 45, 000 | one | 45, 000 |
14 | Hanged / storage racks | 30, 000 | one | 30, 000 |
15 | other expenses | 10, 000 | one | 10, 000 |
Total: | 278, 500 | |||
You should not save on such a point of expenditure as lighting. In clothing stores, good lighting can increase sales by 30%. It can be rotary lamps, recessed panels, pendant lamps and so on. Lighting systems should be thought out at the design stage. If you open a store in a boutique format, a good option would be to purchase several sofas for customers.
The main mistake of many entrepreneurs is the excessive attention to the issue of equipment. The desire to acquire a new and beautiful one is understandable, but for a clothing store this is not always advisable. Equipment is just the point where you need to save: in the process of developing a store, you can always buy a new one. It is much wiser to invest more in the assortment and promotion.
How to organize the space of a women's clothing store
Clothing stores have time-tested principles for organizing space and displaying goods (merchandising), which are worth adhering to.Division into zones and sets. The trading floor should be divided into several zones for different groups of goods. Clothing should be presented in sets: by type, season, collection, brand, color, and so on.
Targeting consumer habits. Most of the buyers at the entrance to the store intuitively turn to the right side, so the first shopping area should be on this side. The cash zone is most often located to the left of the entrance, accessories are placed near it, which the buyer can pay attention to and make an impulsive purchase.
Convenience of fitting. Fitting rooms are installed at the end of the hall or in the side zones. They should not occupy a retail space and should have a convenient approach.
The unity of the interior and format. When it comes to opening a boutique, the main emphasis is on the interior: expensive repairs, equipment, lighting. The room should have room: a lot of commercial equipment in boutiques is not required.
Underline lighting . The most fashionable and expensive things are laid out in prominent places and stand out with lighting.
Customer convenience is at the forefront. In large clothing stores, it is necessary to ensure the arrangement of equipment that would make access to goods convenient, and the buyer could catch a glimpse of a large number of goods. Clothes on hangers are crocheted from the buyer, so that it is convenient to remove from the bar.
Presentable type of product. Clothing should have a presentable appearance - to be smoothed, buttoned, etc.
The unity of the image. Effective is the calculation with the creation of a single image, when one thing complements another. To create such an image, you can use mannequins.
How to choose the staff of a women's clothing store
Today there are practically no clothing stores that do not work on weekends, so just keep in mind that 1-2 sellers are not enough for you - you need shift workers. Of course, you can engage in sales personally, but it is advisable that the store owner devote his time to strategic issues for the development and promotion of the business. There are no serious requirements for consultants. They should know the assortment well, politely and thoroughly communicate with customers, and be patient when interacting with them.
The most common consultant remuneration scheme is a small salary of 10-15 thousand rubles. + percentage of sales. This scheme allows you to motivate sellers and prevents them from sitting idle. You will also need the services of an accountant and cleaning lady. If we are talking about opening a clothing store in an average Russian city, then about 120-150 thousand rubles will be needed to pay for the labor of 4 sellers, a cleaning lady and an accountant. per month.
How to register a women's clothing store
To open a women's clothing store you will need to choose a form of doing business and register with the tax authorities. Most often, they choose between IP and LLC, preferring the first. IP is a minimal set of documents and reports, less responsibility to the state, simplicity of accounting and the ability to manage an account. The costs of issuing an IP and opening a current account do not exceed 2-3 thousand rubles, and registration takes 3 days. You will need to select the OKVED code, which will determine the type of your occupation. For a women's clothing store, section 47.71, Retail trade of clothing in specialized stores, is suitable. This is a section that includes eight codes that you can choose depending on the assortment of your store. As a rule, in practice, as many codes as possible are selected. If in the future you plan to engage in any additional activities, it is better to immediately note the desired code. The amount of marked OKVED codes does not affect the amount of taxes.
Most start-up entrepreneurs are advised to apply a simplified taxation system where the object of taxation is “income minus expenses (STS 15%) or income (STS 6%). Can also be used a single tax on imputed income (UTII). The latter is not tied to the store’s income level and is calculated on the basis of physical indicators, that is, by retail space, number of employees, etc.
Opening a clothing store will require the conclusion of the SES and the fire service. The room should have a fire alarm, an evacuation plan and fire extinguishers. Most likely, the landlord already has permissions from these services for trading activities, so the entrepreneur needs to get permission for his type of activity. It is also necessary to register a cash register and place a consumer corner in the store.
How to advertise women's clothing stores
The lion's share of problems with the promotion of a women's clothing store can be solved by a place. If you open a point in a shopping center, investment in advertising may be unnecessary: a beautifully designed showcase and signboard are enough. For a street store, this may not be enough: it may require pillars, promotions with the distribution of leaflets and flyers, and other ways to attract attention.
Information about the store must be present in electronic cartographic guides such as “2GIS”. It would also be nice to create a website with a catalog of goods and groups in popular social networks .. If you are determined to open an offline store, then do not rush to create an online store right away. Concerns about creating and promoting an online store can often not only not meet expectations, but also distract you from more important tasks. In the beginning, it will be much better to focus on offline sales and maintaining social networks that you can promote on your own. Pay particular attention to the development of your Instagram account. The popularity of this social network is growing. In a few years, Instagram has become one of the most promising sites for small businesses, where girls and women make up the majority of the audience. Carefully follow the trends in the field of fashion retailers, new ways of interacting with customers, ideas in the field of merchandising (here is a small selection of unusual business ideas for clothing stores).
Do not forget that advertising should be aimed not only at attracting new customers, but also at maintaining the loyalty of old ones. Most often, a discount system using discount or accumulative cards is developed for this. A good way would be a one-time discount when buying clothes for a certain amount.
How much does it cost to open a clothing store
As in a mathematical problem, the answer to the question of how much money is needed to open a store depends on the starting conditions: city and district, store format, area, investments in repair and design, and assortment purchase. You must derive all these costs yourself. Assuming that you open a clothing store in a city like Ryazan (more than 500 thousand people), on an area of about 60-80 square meters. meters (rent 43 thousand rubles per month), fill it with clothes for 700 thousand and stock up on funds for three months to pay rent and salaries, then about 1.6 million rubles will be required to start. With a net profit of about 100-150 thousand rubles. these investments will pay off in 10-16 months.
Costs of opening a clothing store
Cost item | Amount, rub. |
|---|---|
The property | |
Repairs | 100, 000 |
Signboard | 20, 000 |
Equipment | |
Equipment | 278, 500 |
Intangible assets | |
Design and advertising (leaflets) | 30, 000 |
Commodity filling | 700, 000 |
3 month rental | 129, 000 |
Current assets | |
Current assets | 360, 000 |
Total: | 1, 617, 500 |
Naturally, these figures are approximate. You can start a business with both large and smaller amounts, especially when it comes to small retail outlets, the area of which can be even 30 square meters. meters. You can always find the liveliest numbers in the ads for the sale of a ready-made business. Many of them offer to purchase a ready-made business for amounts from 400-500 thousand rubles. This can be called the minimum threshold for entering a business.
Checklist for opening a women's clothing store
To open a women's clothing store you need to take several steps:
Conduct market analysis, identify a niche and store format
Determine the form of starting a business (franchise, independent start, purchase of a ready-made business)
Search for rental options
Choose clothing suppliers
Draw up a financial plan. Determine the margin and the desired level of sales.
To rent a room, to carry out repairs and arrangement
To buy the first batch of goods, merchandising
Think over an advertising strategy
Open a store
The main difficulty is that many of the stages proceed parallel to each other, so pay close attention to the stage of preparation and collection of information.
Key business indicators for women's clothing retail:
the minimum threshold for entering a business (a store with an area of 30 square meters) is 400 thousand rubles.
investments in the opening of the store 60-80 square meters. - 1, 500-1, 700 thousand rubles.
profit (medium-sized store) - 100-200 thousand rubles / month.
the average mark-up on clothes is 100-150%.
payback - 8-24 months
The fact is that initially, there is no definite answer to this question, since it is formulated incorrectly. Why is it wrong? First of all, because any business (even the smallest) can bring both profit and loss. Why is that? Exactly because in any business there is a revenue side and there is an expense side, and if the revenue side is higher than the expense side, that's good! It can be stated that the business is profitable. Whether it is profitable for them to deal with is already a question of a slightly different plan. It's not the same for everybody! Profitability of 1.5-2.0% at multi-million turnover is quite to someone's liking.
You need to clearly understand that business performance is the difference between sales revenue and net profit (in other words, it is sales profitability). However, not everyone understands this. Therefore, before doing something, it is necessary to calculate the BREAKDOWN POINT! Without this, attempts to “open” something are fraught with subsequent more successful attempts associated with “closing”!
I don’t know if I will reveal a secret for anyone, but before making attempts to take up a particular area of business, especially for a beginner, it would be nice to work in it in the most ordinary positions. This can be corrupted by someone, but one should not discount the folk wisdom, which reads: “Without knowing the ford, do not poke into the water!”
True, this advice is often neglected, respectively, and the results of such a “business opening / development” are not always successful, rather the opposite. Why is that? Exactly because in order to understand a particular business, market, consumer, it takes a certain amount of time. Indeed, the understanding of this is a certain guarantee that management decisions will be correct and only true.
Therefore, it is not so important which store, and in what format you will open, it is important that revenues exceed expenses. At the very beginning of your "business path" it is advisable to do forecasting ... to forecast the revenue and expenditure of your prospective business, calculate the break-even point, put it on the projected sales volume, projected margin, costs and only then make decisions. We need an understanding of the business as a whole, starting from business processes and ending with "UNDERWATER STONES". Having no business experience doing this is sometimes problematic. Rather, you can do something, but will the result be correct? Mikhail Semynin
(c) www.clogicsecure.com - a portal to business plans and guidelines for starting a small business 08/18/2019