Your business: opening your own fitness club

Tourism and sports business Gym and fitness room

This article will focus on sports clubs "walking distance." This format is very popular in Europe, the USA and Australia, where one gym serves exclusively residents of several neighboring houses. And in Sweden and Germany, for example, even small shops, cafes and boutiques are converted into clubs.

Demand for the services of a small sports club is growing with us. Modern residents of megacities are well aware that sport is the best way to combat shortness of breath, tachycardia, depression and obesity.

The start of the sports business is the search for a square suitable for a mini-club. To understand what area to count on, the future owner should know that at least 5-6 square meters should be allocated per visitor. m. The norm of the area for everyone involved in the aerobic hall is 2 square meters. m. In addition, you will need a place for toilet rooms, showers, racks for reception, a small room for staff. According to experts, the minimum footage of a sports club can vary from 140 to 250 square meters. m

The next stage is the direct search of the premises. At the same time, the process of registering a company should begin. No special licenses are required to open a fitness center. The easiest way is to register an individual company.

The “walking distance” sports club is better to open in densely populated residential areas, in office centers and, if the price allows, in retail shopping centers. Orientation is primarily on rent. The maximum rental, even for serious fitness clubs, should not exceed $ 80-90 per square meter. m. per month, the optimal price is 30-50 dollars.

You can sign a contract only on long-term lease - at least 5 years. The optimal period is 10 years. Do not settle for an 11-month contract that landlords love so much. In less than 5 years, the costs may not pay off. Or, on the contrary, you will quickly roll out a point, and the lease agreement will not be extended, selling it to more profitable customers. Therefore, it is possible to agree on a lease only with a long-term contract, with its subsequent and mandatory registration with the Registration Chamber.

One of the main stages is the planning and design of the room. The club must have its own individual face: bright and youth-sports or calmly classic in pastel colors. Repair costs will be about 500 to 700 dollars per square meter. m

After the repair is the purchase of equipment. That's what experts do not recommend saving on.

Equipment for the club is taken only the highest quality and, accordingly, expensive. Suppliers of high-quality equipment, as a rule, are serious dealers who will ensure its complete and correct installation, as well as further maintenance and warranty repairs. Equipment club simulators and other sports equipment and accessories will cost $ 15-20 thousand.

High-class specialists prefer to work in a large network fitness club, where there are very high earnings, and prestigious clients, and career opportunities. But this does not mean that a small club will not be able to find its personnel. Sometimes such an advantage as the minimum distance from work to home can be decisive for a specialist.

The main problem of the inhabitants of the metropolis is a constant lack of time. Therefore, it is most correct to develop your at least sports business as a whole. It is advisable to equip the club with a solarium, a bath cabin, a cabin with a massage shower, equip rooms for a hairdresser, manicurist, massage therapist. A novelty of the fitness business is sports bars, where customers can enjoy fresh juice, oxygen or fortified cocktails before or after classes.

The profit of a sports club consists of two parts: a monthly fee (sale of club cards) and proceeds from an additional service. Large fitness clubs sell club cards - this is actually the operating profit of the owner. And the institution itself pays off solely due to the additional service. Sale of salads and cocktails at the bar, massage, cosmetic services - all goes to the salaries of the company's staff, as well as to the maintenance of its activities (rent, minor repairs, utilities, etc.).

For sample revenue planning, you need to calculate the approximate number of potential customers, multiply it by the cost of the subscription - and the planned amount of profit is derived.

At the initial stage, you should not overestimate the cost of your services. Today in Moscow, the average cost of an annual subscription is $ 300. 500 club members - the figure is quite real, with the objective lack of sports facilities in Moscow. With these parameters, it is entirely possible to count on 150 thousand dollars of annual income. The payback period of a sports club is at least 2-3 years.

Large companies allow themselves to spend up to 5-7% of all their income on advertising existing clubs and up to 15-20% on newly opened ones. A local small sports club can announce its discovery in several ways: on cable television in the area, as well as in a local newspaper.

The least expensive way of advertising is to distribute leaflets in front of the entrance and exit of the metro, at bus stops and near major supermarkets, shopping centers, popular food markets; as well as sending out invitations by mail to offices and business centers.

As an option, you can organize presentations, for example, use of simulators for free on the opening day, or hold a children's holiday, amateur competition or health day.

The costs of the sports club "walking distance."

Starting costs of the club with an area of ​​250 square meters. m: gym - 70 square meters. m, gym for aerobics - 60 square meters. m, 5 showers, 3 toilets, men's and women's locker rooms, a solarium, a bath cabin, a massage room - it is also for cosmetic, manicure and pedicure procedures.

Room rental for 3 months. forward - from 682, 500

Repair of the premises - average cost 3 125 000

Equipment for the gym and aerobics hall - from 375, 000

Reception desk, safety lockers for storing visitors' belongings, massage table, solarium, bath cabin, manicure room equipment, a minimum set of furniture for staff (chairs, tables, chairs) - from 475, 000

Total - 4 657 500 rub.

The monthly expenses of the sports club.

Staff: 5 trainers, 1 manicure and pedicure master, 1 massage therapist, 3 administrators, 1 accountant, 2 cleaners - from 227, 500.

The club is open from 8 am to 22.00.

Rent - from 30, 000.

Utility costs, payment of electricity - from 10, 000.

Other expenses (equipment repair, small household and office expenses) - from 20, 000.

Club advertising - from 325, 000.

Total - 612, 500.

According to the materials of the newspaper Moskovsky Komsomolets

Material taken from the site Business Press

* The article is more than 8 years old. May contain outdated data


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