Experts unanimously argue that the crisis does not affect some of the "eternal" industries, which include the trade in points.
Of course, some options will have to be removed, but this applies, first of all, to the glamorous segment, as well as to all that is directly related to deliveries from abroad. Although in relation to the “eternal” business sectors this does not work either - as they bought imported, they will continue to buy, despite the high cost. If there are no domestic analogues, then you have to buy what is. This can be easily seen with contact lenses and care products. If a person wears contact lenses, something very global must happen in order for him to switch to an unusual brand or completely refuse them. “The most tender organ is the eyes, ” as Averchenko noted, and this still has not lost its relevance.
We will talk about the production of glasses in another article, and now consider the costs of opening an optics store.
Three types of “optics stores”:
1. a point with ready-made glasses - an institution for pensioners with a very disrespectful attitude to themselves and their health (average check - 300 rubles);
2. multi-brand salons - they are for everyone (average check is 8 thousand rubles);
3. premium salons. It is incomprehensible to anyone, probably for foreigners. In the crisis, according to experts, they have already ordered a long life, as everything is too pathetic and unnecessary. Their average check was from –1 thousand dollars.
It’s clear why boutiques with “pink” glasses went bankrupt. But why did problems begin at the stalls for grandmothers and grandfathers? Rental of mini-premises (per one square meter) in shopping centers - $ 2 thousand per year. That is, rent is high. And such glasses cost - cheaply. To justify the lease, it is necessary that these points are sold out. But they do not sell out. And rightly so. Nothing to spoil your vision.
Medical office
A medical office should attract the public to the salon, and make your image more expensive and presentable. Some provide vision testing services for free, sometimes this is included in the offer, and some always take money for it. Approximately 250 rubles. for a standard examination, 1200 for a comprehensive examination.
An optics salon is nothing without a medical office. It will require:
1. a place where you can wash your hands;
2. windows with a height of at least 1 m;
3. the length of the room is not less than 2.5 m.
Step One - License
Namely: "License to perform medical work or services in the Federal Service for Supervision of Health and Social Development."
To make it necessary
a) constituent documents;
b) registration documents,
c) sanitary and epidemiological conclusion,
d) diplomas of optometrists or optometrists with secondary medical education. (At least five years of experience).
e) documents for the premises and
e) equipment.
To collect "signatures" you can resort to the help of legal agencies. If you have a ready-made “preliminary package”, lawyers will help for 45 thousand rubles.
By paying only state duties, you yourself will manage for 15-20 thousand rubles.
Experts recommend: leaving the site of the SES is the work of the drowning people themselves - that is, bring them to yourselves as very expensive opponents. They have a habit of not leaving for a long time, despite ardent requests to leave - and time passes.
In general, the decision on the need to travel to the place is made by the inspection body itself. Sometimes the presentation of the necessary documents is enough.
Step two - ship rigging
You have to purchase very expensive, very moody and very specialized equipment. A set of equipment allows for a comprehensive test of visual acuity. Only new appliances should be bought. Because the second-hand will need to be subjected to mandatory metrological tests at a specialized institute, which will show that your devices can successfully pass screen tests as stage props.
List of necessary equipment:
1. Huvitz autorefkeratometer - 243 thousand rubles.,
2. domestic diopter - 28.5 thousand rubles.,
3. Slit lamp, Ukraine - 67 thousand rubles.
4. projector of signs –45 thousand
5. papillometer
6. a set of test lenses.
7. Furniture, commercial equipment
8. design project
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The amount ranges from 750 thousand to 1.2 million rubles.
On average, the equipment for the turnkey optics salon is 900 thousand rubles.
Step three: how much?
Let's start with the frames.
The first type of frames - premium
Their cost is 100-500 at. e. apiece
Store margin - 2-2.5 times
Brands represented in this segment: TAG Heuer, Ray Ban, Rodenstock
The second type of frames - the middle class
Their cost is up to 100 oz. e
Store margin 2.5-3 times
Brands represented in this segment: Marc O'Polo, Christie's, Antonio Sordi
The third type of frames - economy class
Their cost is up to 30 at. e
Store margin 3-4 times
Brands represented in this segment: Aristocrat, Nimani, Elegant
The next component of the glasses is the lenses.
The price of lenses is from 300 rubles. up to 30 thousand rubles The usual average price is from 3 to 5 thousand rubles. Store margin - 2-2.5 times. Most popular brands: French Essilor, German Carl Zeiss, Korean Corning,
Finally contact lenses
Extra charge - 1.5-1.75 times. Their part from the whole assortment should be somewhere around 30-40%.
which is stored in a dark closet ...
Imagine a typical warehouse of a small optics salon.
1. Two pairs of simple non-stigmatic lenses for each diopter (from -3 to +3);
2. Four packs of negative contact lenses (for each diopter);
3. Ten different contact lens care solutions.
4. Several hundred frames.
About one million rubles will be spent on the initial purchase of all this.
A bit about the service
Always everyone is advised to open their points in places with high traffic, but rarely advise how to retain or attract a client. And you need to love the client, because he brings you money for it. For example, you can send SMS to contact lens buyers, recalling that their life is coming to an end. You can arrange promotions in nearby offices. You can arrange an open day with a free eye test, you can check your eyesight for pensioners and people with disabilities for free. You can play the sunglasses of good companies - and then you will reach enough wealthy youth who love both games and sunglasses.
Most importantly, remember: the optics salon will be the least affected by the crisis. So, look at both.
Nazarenko Elena
(c) www.clogicsecure.com
* The article is more than 8 years old. May contain outdated data