Starting investments
200, 000 - 250, 000Revenue
90, 000 - 150, 000Net profit
4-8 monthsPayback period
Hair removal is a popular niche of the business in the field of beauty and health, the demand for which has grown significantly in recent years. You can open an office that provides depilation services if you have 300 thousand rubles.
Any woman strives to be beautiful, as far as financial capabilities allow. Even in ancient Egypt, a hairless body was considered a sign of youth and perfect beauty. At the same time, the history of hair removal began, a procedure that became familiar in the 21st century for most women and some men. Someone prefers to remove hair at home, but only professional hair removal is able to get rid of hair quality and for a long time, so more and more people turn to hair removal rooms and salons.The demand for services can be judged by the number of offers. In cities with a million-plus population in Russia (except Moscow and St. Petersburg), on average, more than 450 organizations offer hair removal and hair removal services: beauty salons, cosmetology studios, medical clinics, and so on. And this is not counting private masters. In the 15 largest cities of Russia, on average, for every 10 thousand people, there are 4 companies that provide such services. That is, it is at least one company for 2.5 thousand inhabitants.
The number of companies providing hair removal / depilation services in the 15 largest cities of Russia *
CITY | NUMBER OF FIRMS | NUMBER OF FIRMS FOR EVERY 10 THOUSAND. POPULATIONS |
|---|---|---|
Moscow | 4406 | 3.52 |
St. Petersburg | 2231 | 4.16 |
Novosibirsk | 792 | 4.91 |
Yekaterinburg | 556 | 3.78 |
Nizhny Novgorod | 443 | 3, 51 |
Kazan | 414 | 3.32 |
Chelyabinsk | 440 | 3.66 |
Omsk | 336 | 2.86 |
Samara | 449 | 3.86 |
Rostov-on-Don | 499 | 4.43 |
Ufa | 379 | 3.35 |
Krasnoyarsk | 551 | 5.05 |
Permian | 412 | 3.91 |
Voronezh | 326 | 3.11 |
Volgograd | 315 | 3, 1 |
* according to 2GIS as of 08/18/2019
How to register a business for hair removal and depilation
To open an epilation and depilation cabinet, you need to register an LLC. IP is suitable only if the entrepreneur has a doctor’s diploma and work experience in the specialty of 5 years. The hair removal cabinet must have a medical license. Medical licenses are issued by the Federal Service for Supervision of Health and Social Development for a period of five years. The organization submits an application and a package with the following documents:
- Charter, memorandum of association.
- Certificate of state registration of the organization in the register.
- Certificate of registration of the organization with the tax authority.
- Goskomstat codes (93.02. Provision of services by hairdressers and beauty salons).
- Extract from the register.
- A document confirming the payment of a license fee for considering an application for a license.
- Title documents for non-residential premises: lease agreement, certificate of ownership.
- Floor plan of non-residential premises.
- Explication to the floor plan of non-residential premises.
- Documents confirming the ownership of the equipment or other reasons for using the equipment (for example, inventory cards).
- Certificates of quality of medical equipment.
- Registration certificates for medical equipment (if the equipment was produced and acquired by the organization later than 2000).
- Contract for the maintenance of medical equipment.
- Diplomas, certificates, certificates, certificates for specialists (senior and (or) nursing staff).
- Documents confirming higher medical education in the field of health care with the head or deputy head of the licensee organization, documents on additional professional education, as well as certificates of a specialist in the specialty “Organization of public health and public health”.
- Order on the appointment of a person responsible for medical activities.
- An employment contract, a work record book of an employee designated as responsible for medical activity, confirming the existence of work experience in the specialty for at least 5 years.
- Sanitary and epidemiological conclusion on the compliance of the premises with sanitary standards and the rules of ongoing medical activities.
Since obtaining a license is a process that requires knowledge of bureaucratic subtleties, many applicants resort to the services of law firms. The cost of these services is about 40 thousand rubles in the regions and about 100 thousand rubles in Moscow.
Many people wonder whether a license is needed for depilation services, in which there is no destruction of hair follicles (on the Internet, depilation is often referred to household services, referring to regulatory documents of the Ministry of Labor). The answer is necessary, since depilation is included in medical activities in accordance with Order No. 1664н of the Ministry of Health and Social Development of the Russian Federation dated December 27, 2011 “On Approving the Nomenclature of Medical Services”.
What you need to open a business on shugaring and waxing
People come to the depilation office to become more beautiful, to devote time exclusively to their own person, and let the whole world wait. This procedure is an intimate procedure, sometimes painful. In order for the client to relax, feel comfortable, confident, it is recommended to create a favorable atmosphere with the help of a beautiful interior. It makes no sense to rent a large room, the office should be small but cozy.
The standard furniture used for hair removal rooms is cosmetology couches and chairs, the cost is from 10, 000 rubles. A cosmetology table will cost 5, 000 rubles. The procedures will require various consumables, for example, disposable sheets, blankets, towels, hats, spatulas, etc. It will take from 190 thousand rubles to fully equip the depilation cabinet, including the reception area, waiting area, work accessories, signboard and more. If we add funds to pay three months of rent, investments in redecorating and lighting, as well as advertising, then the starting threshold for entering the business will be 300-350 thousand rubles.
An approximate list of equipment for the depilation cabinet
TITLE | PRICE | QUANTITY | AMOUNT |
|---|---|---|---|
Reception area | |||
Reception desk | 9, 000 | one | 9, 000 |
A laptop | 30, 000 | one | 20, 000 |
Reception armchair | 2, 500 | one | 2, 000 |
The waiting area | |||
Sofa | 14, 000 | one | 14, 000 |
Coffee table | 5, 000 | one | 5, 000 |
Hanger | 1, 500 | one | 1, 500 |
Television | 19, 000 | one | 19, 000 |
Armchair | 6 500 | one | 6 500 |
Depilation cabinet equipment | |||
Cosmetic couch | 13 500 | one | 13 500 |
Cosmetic table | 5, 000 | one | 5, 000 |
Chair for the master | 3, 000 | one | 3, 000 |
Sterilizer | 2, 000 | one | 2, 000 |
Shelf rack | 2, 000 | one | 2, 000 |
Work Supplies and Materials | |||
Sugar paste | 1, 500 | ten | 15, 000 |
Sheets | 500 | ten | 5, 000 |
Bandage strips | 500 | 20 | 10, 000 |
Employee Form | 3, 000 | four | 12, 000 |
Tools, tampons, napkins, gloves | - | - | 6, 000 |
Other | |||
Signboard | 20, 000 | one | 20, 000 |
Additional expenses | - | - | 20, 000 |
Total: | 190, 500 | ||
In the modern beauty industry, several methods are used to remove unwanted hair. Sugar depilation (or shugaring) is the removal of hair using a special paste. This method has no serious contraindications. The effect lasts about 20 days. Shugaring paste costs about 1000 rubles per kilogram. Before the procedure, talcum powder is used for sugar hair removal (250 rubles per 150 grams) and a cleansing lotion (400 rubles per 200 ml), after the procedure, a cream is applied to the skin that slows hair growth (400 rubles per 200 ml). Epilation of legs to the knee using the shugaring method costs 450-1000 rubles, legs along the entire length - 1000-2000, axillary hollows - 300-500 rubles, bikini zones - 600-1800 rubles. Caramel and chocolate depilation works similarly to sugar depilation. A large selection of hair removal products is presented in professional cosmetics salons and online stores.
Cost of services of shugaring and waxing
TYPES OF SHOGARING | PRICES FOR SHOUGARING, RUB. | Types of Waxing | Waxing prices |
|---|---|---|---|
Upper lip shugaring | 200-400 | Waxing, upper lip | 150-350 |
Chug sugaring | 300-350 | Waxing, chin | 300-350 |
Axillary Shugaring | 300-550 | Waxing, armpits | 300-450 |
Hip sugaring | 400-1 300 | Waxing, hips | 500-700 |
Shugaring Shins | 450-1100 | Waxing, lower legs | 500-850 |
Shugaring legs (fully) | 1, 000 to 2, 000 | Waxing, legs completely | 1000 |
Shugaring bikini zone (classic) | 600-1 000 | Waxing, bikini (classic) | 600-1000 |
Shugaring Bikini Zone (Deep) | 900-2000 | Waxing, bikini (deep) | 900-2000 |
Hand Shugaring Fully | 700-1, 000 | Waxing, hands completely | 550-1100 |
Shugaring hands to the elbow | 300-700 | Waxing, hands to the elbow | 300-660 |
Buttock shugaring | 400-1, 200 | Waxing, buttocks | 400-700 |
Shugaring backs | 400-1 500 | Waxing, back | 500 |
Stomach shugaring | 300-600 | Waxing, belly | 300-500 |
Shugaring lower back | 400-1100 | Waxing, lower back | 200-500 |
Another common method of depilation - wax, it is sometimes called bioepilation. Wax can be in cartridges (the price for salons is 150-160 rubles per 100 ml). To prepare the cartridge for work, special vertical heaters (1200 rubles) are used. Warm waxes can also be packaged in cans of 400 and 800 ml. The cost of banks is from 400 rubles. A heater for cans will cost 2000 rubles. Hot waxes are required to remove hair in the bikini area and under the armpits (price 1000 rubles per kilogram). Film waxes are suitable for any part of the body. The cost of a can is about 1000 rubles per 800 ml. Auxiliary cosmetics that are used to prepare the skin for depilation, as well as after the procedure, are preparatory gel, cleansing oil, cleansing lotion, serum after depilation, emulsion after depilation. The cost of the product is 400-700 rubles per bottle. The cost of waxing is approximately equal to the cost of shugaring. The waxing and shugaring depilation course costs about 10, 000 rubles in educational centers and takes several days.
For one depilation cabinet, the real turnover will be the amount of 200-250 thousand rubles. Given the remuneration of employees, fixed and variable costs (rent, advertising, the Internet, cost of living, supplies, electricity), net profit may amount to 90-150 thousand rubles.
What you need to open a business on hardware hair removal
To get rid of unnecessary vegetation on the body for a long time or forever, hardware hair removal is used.
Electrolysis is the destruction by electric current of the hair bulb. Each hair is treated separately. The procedure is long and sometimes painful; it is contraindicated for heart diseases, hypertension, diabetes, pregnancy, skin diseases, and oncological diseases. Currently, there are several methods of electrolysis: thermolysis, electrolysis, blend method, flash method.
The cheapest electroepilator costs 15, 000 rubles. The price of expensive models reaches 200, 000 rubles. Such devices are able to select programs depending on the thickness and structure of the hair, automatically initiate an electrical impulse when it enters the hair follicle, have a special microchip that can record dozens of different hair removal programs, prevent tissue burns associated with improper needle insertion, and have programs for post-hair removal patient management. The cost of a minute of electrolysis is 18-25 rubles. Anesthesia is additionally paid (200-300 rubles).
Laser hair removal is the destruction of hair follicles using laser radiation. This method is only suitable for black hair. It is contraindicated for pregnant women, diabetics, people with skin diseases and cancer. The price of a laser epilator starts from 200, 000 rubles. The cost of hair removal varies depending on the parts of the body, for example, forehead hair removal will cost around 800-2000 rubles, and legs hair removal will cost 8-14 thousand rubles. There are also differences in the price between male and female laser hair removal: the latter is cheaper. Laser dot hair removal is also possible at the request of the customer. One outbreak is estimated at about 100-150 rubles.
The cost of laser hair removal services
WOMEN'S LASER EPILATION | MEN'S LASER EPILATION | ||
Face | Face | ||
Forehead | 800 - 1, 500 | Cheeks / Cheeks | 3, 500 |
Whiskey | 1, 100 - 2, 000 | Whiskers | 1, 500 |
Upper lip | 800 - 2, 000 | Chin | 1 800 |
Chin | 600 - 1, 500 | Upper lip | 1, 200 - 2, 000 |
Nose (nose wings) | 800 - 1, 000 | Forehead | 1, 300 - 2, 000 |
Cheeks | 1 800 - 2000 | Full face | 5, 000 |
Eyebrows, interbrow area | 1, 000 - 1, 600 | Eyebrows | 1, 000 |
Full face | 2 700 - 4 000 | Body | |
Body | Armpits | 2 800 - 3, 500 | |
Full neck | 3, 000 | Chest | 4, 000 - 5, 000 |
The back / front of the neck | 1, 500 - 2, 000 | Hands completely | 7 500 |
Hands to the elbow | 3, 000 - 3, 500 | Hands to the elbow | 4, 000 - 5, 000 |
Hands completely | 4, 000 - 6, 000 | Back | 9, 000 - 11, 000 |
Armpits | 1, 200 - 2, 500 | Shoulders | 4, 000 |
Areola nipples | 800 - 1, 000 | Lingerie bikini | 3, 500 - 4, 000 |
Breast (mammary glands) | 2, 500 | Deep bikini | 5 500 - 7 000 |
Chest (décolleté) | 2 600 - 3 000 | Legs completely | 14, 000 |
Back | 3, 000 - 5, 000 | Buttocks | 6, 000 |
Loin | 3, 000 - 4, 000 | ||
Finger phalanges | 1, 000 | ||
Front thigh | 2, 000 - 4, 000 | ||
Back of the thigh | 3, 000 - 4, 000 | ||
Hips completely | 7, 000 - 10, 000 | ||
Drumsticks | 4, 000 - 9, 000 | ||
Legs completely | 8, 000 - 11, 500 | ||
White line abdomen | 1, 000 | ||
Stomach | 3, 000 - 3, 500 | ||
Buttocks | 3, 000 - 5, 000 | ||
Lingerie bikini (classic) | 2, 000 - 4, 500 | ||
Deep bikini | 3, 500 - 6, 000 | ||
Photoepilation is the effect on the hair follicle with a flash of high-intensity light. The energy of the light pulse heats and destroys the hair bulb. Photoepilation is suitable for hair of any color. The destruction of all hair follicles occurs in 3-10 procedures. Photoepilation is considered the most effective way to remove hair, it takes less time than laser hair removal or electrolysis, is suitable for all parts of the body, is not accompanied by unpleasant sensations. Photoepilation is contraindicated in people with photodermatosis, acute allergies, chronic skin diseases, severe forms of hypertension and coronary heart disease.
The cost of photoepilation of legs in Moscow is 14 thousand rubles, the antennae is removed for 1400 rubles, work with the bikini zone costs from 2500 to 3500 rubles. The simplest compact apparatus for professional photoepilation can be purchased for 300, 000 rubles, but experts recommend buying more expensive options that have a maximum lamp life. The cost of such an epilator is about 600, 000 rubles. This modern high-tech equipment not only removes unwanted vegetation, but also removes age spots, fights wrinkles, tightens pores, and heals problem skin.
When carrying out any type of hardware hair removal, the use of special cosmetics is necessary: preparatory scrub, preparative lotion, protective cream after hair removal. The cost of one bottle of funds is 1000 rubles and more. The choice of professional cosmetics is presented in online stores and cosmetic stores in large cities.
To open an epilation and depilation cabinet, it is not necessary to purchase all types of epilators, although some cabinets provide their clients with the widest possible choice of hair removal methods. Typically, customers are offered one method of hardware hair removal and several methods of hair removal.
Hair removal training is usually offered by the equipment seller. In large cities, courses are often held at which they are introduced to the basics of the hardware technique, but they will not be taught the subtleties of working with a particular machine there. The cost of courses is from 5 thousand rubles. In order to attract customers and convince them of the feasibility and effectiveness of expensive hardware hair removal, small skin patches can be carried out for those who want free hair removal. Impressed by the result, customers will return and will want to conduct a full procedure.
Modern hair removal salons offer customers another fashionable service - bikini design. This procedure has long gone beyond the usual hair removal and is a real body art. An intimate hairstyle can be in the form of a butterfly, a heart, a lizard, a hieroglyph, an abstract pattern, the hair is colored, rhinestones are attached to them, henna is applied to the skin. The cost of work starts from 1000 rubles.
08/18/2019